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©  LFC
Liverpool FC: club launches 2018-19 third kit via the video game PES 2019 (Konami), "a world-first"

Liverpool FC (Premier League) and the club's American equipment supplier New Balance, in "a world-first", have launched their 2018-19 third kit via "an exclusive preview" for the PES 2019 video game (to be released in August 2018) from the Japanese video game publisher and global partner the club…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Sponsors - Partners, …
• Article # 125425
• Published on 20/07/18 at 15:09
©  SD Huesca
SD Huesca: 2018-19 season ticket prices stay the same price for 2017-18 season ticket holders

SD Huesca (promoted to LaLiga Santander) has launched its 2018-19 season ticket campaign to attend the 19 Spanish league games at the El Alcoraz Stadium (5,346 capacity) at rates ranging from €55 to €245 for season ticket holders 2017-18, on 13/07/2018. These rates are similar to those for…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 125405
• Published on 20/07/18 at 13:04
©  OM
Olympique de Marseille: 35,000 season ticket holders 3 days before the 2018-19 ticket campaign ends

Olympique de Marseille (Ligue 1 Conforama) has crossed the 35,000 season ticket holders mark for the 2018-1981 season at the Orange Vélodrome (65,252 capacity), announced the Marseille club on 18/07/2018. Olympique de Marseille, which finished the 2017-18 season with 33,168 season ticket…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 125350
• Published on 20/07/18 at 11:49
©  FCB
FC Barcelona: 1.3 billion interactions on social networks in 2017-18, a record for a football club

FC Barcelona (LaLiga Santander) was the club that generated the most "engagement with fans on social media" during the 2017-18 season, announced the Catalan club on 14/07/2018. With 1.3 billion interactions, FC Barcelona is ahead of Real Madrid CF (LaLiga Santander, 1.02 billion) and…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 125348
• Published on 20/07/18 at 09:39
©  Juventus
Exclusive "The challenge is to engage with C. Ronaldo's followers, to also become Juventus fans" (S. Vigato)

"Cristiano Ronaldo's arrival will complement the original rebranding strategy we put into place. The challenge now is to engage with all of these new followers so that, hopefully, many of Ronaldo's fans could also become Juventus fans," stated Silvio Vigato, the co-chief revenue officer in charge…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Transfer Market, …
• Article # 125314
• Published on 19/07/18 at 17:39
©  SD Eibar
SD Eibar: renovation of the club's stadium continues with the reconstruction of the western stand

Sociedad Deportiva Eibar (LaLiga Santander) is continuing the renovation of the Estadio Municipal de Ipurúa with the reconstruction of the western stand, according to the club on 14/07/2018. This is the third and final stand of the Basque club's grounds to be modernised after the North and East…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 125259
• Published on 19/07/18 at 11:59
©  D.R.
Juventus: 520,000 Cristiano Ronaldo shirts sold or pre-ordered within 24 hours of his transfer

Juventus FC (Serie A) sold or received pre-orders for 520,000 Cristiano Ronaldo flocked shirts during the first 24 hours following the announcement of the player's transfer to the club on 10/07/2018, announced Yahoo Sport Italia on 12/07/2018. During these 24 hours, 500,000 shirts were…
Domain(s): Clubs
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 125254
• Published on 18/07/18 at 17:04
©  D.R.
AS Roma: "over 100,000 fans" watch the first match of a Serie A club to be broadcast on Twitter

AS Roma (Serie A) have become "the first Serie A club to broadcast an entire match live on Twitter (social network)," said the club on 14/07/2018. The pre-season friendly versus Latina Calcio 1932 (Serie D, Italian fourth division) - AS Roma (0-9) played at the Stade Domenico Francioni (6,850…
Domain(s): Clubs, Media
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125240
• Published on 18/07/18 at 16:09
©  Levante UD
Levante UD: club signs a collaboration agreement with the Polytechnic University of Valencia

Levante Union Deportiva (LaLiga Santander) have signed a collaboration agreement with the Polytechnic University of Valencia (UPV) to ensure the management of the historical and cultural heritage of the club, according to the Spanish club on 02/07/2018. "Although Levante has been working for…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 125232
• Published on 18/07/18 at 15:19
©  Chelsea FC
Premier League: Chelsea FC launch "The 5th Stand", a new mobile app available on iOS and Android

Chelsea FC (Premier League) have announced the launch of a new official mobile application, "The 5th Stand", available to download for iOS and Android via the club's website, on 29/06/2018. With the new app, fans will be able to access a range of exclusive Chelsea FC content for free such as…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 125123
• Published on 18/07/18 at 12:39