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"We have to bring our Bavarian brand to the world without changing it" (S. Mennerich, Bayern Munich)

"There is just one brand of Bayern Munich, which is our Bavarian brand. What we have to do is bring our brand - our Bavarian presence - to the world without changing it. So we have to reach people through our platforms using our Bavarian identity, and this is the same in both Germany and abroad,…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 83120
• Published on 20/02/17 at 14:49
©  Manchester United
Manchester United: MUTV now accessible in 165 countries via a paid application

MUTV, the TV channel of Manchester United FC (Premier League), is now available in 165 countries worldwide via the MUTV application, announced the club on 16/02/2017. The paid app is available through the Apple Store and Google Play. The price varies according to country: $5.99 (€5.60) per month…
Domain(s): Clubs, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 87461
• Published on 20/02/17 at 13:29
©  NT
Ligue 1: AS Monaco makes a offer to acquire Cercle Bruges (Belgian second division)

"AS Monaco FC (Ligue 1) wish to communicate that the club have made an offer to acquire (with suspensive conditions) a majority stake of the club Cercle Brugge KSV (BEL, Proximus League, 2nd division)," announced the Monaco club on 15/02/2017, stating that the general assembly of the Belgian club…
Domain(s): Clubs
• Category(ies): Finance, Legal, Transfer Market
• Article # 87370
• Published on 20/02/17 at 11:50
©  D.R.
Russia: inauguration of the Zenit Arena (62,000 capacity), the new stadium of Zenit St. Petersburg

Zenit Arena (62,000 capacity in football configuration) in St. Petersburg (RUS), built notably to host matches of the 2018 World Cup, was inaugurated on 11/02/2017. It will be definitively delivered, on 31/01/2017, to FK Zenit, its resident club. The stadium was scheduled to be delivered in 2009…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 87357
• Published on 17/02/17 at 13:10
©  liverpoolfc.com
Liverpool FC: Standard Chartered bank organises an exhibition in Hong Kong to present the club

The British bank Standard Chartered has activated its partnership with Liverpool FC (Premier League) via the organisation of the third edition of "LFC World", a space for presenting the history of the club and its emblematic places in the Cityplaza shopping centre, in Hong Kong (China), from 01 to…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 87160
• Published on 17/02/17 at 11:25
©  LFC
Liverpool FC: Markus Breglec appointed marketing director, a newly created position within the club

Markus Breglec has been appointed the new marketing director of Liverpool FC (Premier League), announced the club on 08/02/2017. The position was created specifically for the recruitment of Markus Breglec, since the English club has not had a marketing director position to date."The new marketing…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 86781
• Published on 16/02/17 at 16:07
©  BVB
Bundesliga: DFB closes the "Yellow Wall" of Dortmund for 1 game after the incidents against Leipzig

The South Stand (25,000 seats) at Signal Iduna Park (81,359 capacity), the stadium of Borussia Dortmund (Bundesliga), will be closed during the Borussia Dortmund - VfL Wolfsburg match (Matchday 21 of the Bundesliga, on Saturday 18/02/2017, kick-off at 15:30 CET), the DFB announced on 13/02/2017…
Domain(s): Clubs
• Category(ies): Authorities, Legal
• Article # 87103
• Published on 16/02/17 at 13:35
©  Bayern Munich
Champions League: the key business figures of FC Bayern Munich versus Arsenal FC

At €592m in 2015-16, FC Bayern Munich (Bundesliga) posted a turnover 19% higher than that of Arsenal FC (Premier League), which generated €498.5m, according to figures from the Deloitte Football Money League 2017. The two clubs meet at the Allianz Arena in Munich (GER), in the Round of 16 of the…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 87192
• Published on 15/02/17 at 17:30
©  D.R.
Premier League: attendance for Matchday 25 of 2016-17, Man United - Watford draws 75,301 fans

Matchday 25 of the 2016-17 Premier League season drew an average attendance of 39,710 spectators per game, for an average stadium fill rate of 96%, from 11 to 13/02/2017. The average attendance of the English to division is currently 35,764 fans per game on the season (average fill rate: 96%)…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 87162
• Published on 15/02/17 at 14:59
©  Real Madrid
Champions League: the key business figures of Real Madrid CF versus SSC Napoli

At €620.1m in 2015-16, Real Madrid CF (LaLiga Santander) recorded a turnover of more than four times greater than that of SSC Napoli (Serie A TIM), which generated €142.7m, according to figures from the Deloitte Football Money League 2017. The two clubs meet at the Santiago Bernabeu in Madrid…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 87152
• Published on 15/02/17 at 14:05