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©  UEFA
UEFA Euro 2024: 120 sustainability actions deployed through an investment of €29.6m

More than 120 sustainability actions were carried out by UEFA in the context of Euro 2024, at a cost of €29.6m, which lead to UEFA "achieving 95% of its pre-tournament targets," announced the European Confederation on the occasion of the publication of its Environmental, Social and Governance…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Public Authorities & Regulations, …
• Article # 343187
• Published on 04/11/24 at 15:20
©  WSC Sports
LFP: agreement with WSC Sports to generate content via AI (2024-2029)

The Ligue de Football Professionnel has entered into an agreement with WSC Sports to "create AI-tailored content" for Ligue 1 McDonald's, Ligue 2 BKT and the Trophée des champions over the 2024-2029 cycle (five seasons), announced the Israeli company specialised in sports technology and artificial…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 343140
• Published on 04/11/24 at 13:00
©  UEFA
UEFA: "Unstoppable" - a strategic plan providing €1bn for women's football over the 2024-2030 cycle

€1bn will be devoted to women's football between now and 2030, according to UEFA, which presented its 2024-2030 strategic plan entitled "Unstoppable" on 30/10/2024. To reach this amount, UEFA is obviously counting on the marketing of its women's competitions (mainly media rights and…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Agencies, Clubs, …
• Article # 343092
• Published on 04/11/24 at 08:40