RFEF: Spanish national team launches an official account on the Chinese social network Weibo
The Spanish national football team will have an official account on the Chinese social network Weibo from Monday 02/11/2020, announced the Real Federacion Espanola de Futbol
Activity: Spanish Football Federation
Founded: 1913
President: Rafael Louzán (elected on 16/12/2024)
Delegate Commission (12 members)
• Representatives of the regional federations:
…
, on 29/10/2020.
"The RFEF
Activity: Spanish Football Federation
Founded: 1913
President: Rafael Louzán (elected on 16/12/2024)
Delegate Commission (12 members)
• Representatives of the regional federations:
…
wants to bring its international game to the users of this social network in a country with more than 300 million football fans. From 02/11/2020, the Spanish national football team will reach football fans in China, with the opening of its official account in Weibo, the most popular social network in the country, where the best of national team football will be brought to the millions of people living in the giant Asian country," said the Spanish Federation.
The creation of this account on Weibo is part of a new partnership between the RFEF and the marketing agency SPORTFIVE, which aims to increase the presence and visibility of the Spanish national team in China. "From its office in Shanghai, SPORTFIVE will help the RFEF in its strategy of brand positioning in the Chinese market through social networks, as well as in the marketing of the assets and sponsorship rights linked to the Spanish football team," added the RFEF.
- "The Spanish football team is one of the main pioneers in world football. With this cooperation we will support the RFEF in its communication with football fans in the Chinese market, while providing opportunities for brands with global aspirations," said Echo Li, managing director and senior vice-president of global partnerships at SPORTFIVE
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Sector: media and marketing rights agency
- Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and…
. - "In November the Spanish team will join other national teams such as England, Germany, Brazil and France, which already have millions of followers on their Weibo profiles," said the RFEF.
Sector: media and marketing rights agency
- Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and…
Facebook: Spanish national team 8th in the world in terms of likes
• First survey conducted on 04/12/2017
• No official page: Iran, Saudi Arabia
• Unverified pages but referenced on the official website of the Federation: Senegal, Egypt
• Pages not verified and not referenced on the official website of the Federation: Tunisia
• Official page dedicated to the national team: Germany, England, Argentina, Australia, Belgium, Colombia, South Korea, Spain, France, Japan, Mexico, Nigeria, Peru, Portugal, Russia, Uruguay
• Official page of the National Federation: Brazil, Costa Rica, Croatia, Denmark, Egypt, Iceland, Morocco, Panama, Poland, Senegal, Serbia, Sweden, Switzerland, Tunisia
• Decrease for one month versus the previous month: this decrease can be explained in particular by a cleanup operated by Facebook, which removes the likes given by "bots" (robots) or by inactive or deactivated accounts.
Twitter: Spanish national team is the 8th most followed in the world
• First statement made on 01/12/2017
• No official account: Sweden, Tunisia
• Certified but not referenced account on the official website of the Federation: Saudi Arabia, Iran, Senegal
• Official account dedicated to the national team: Germany, England, Argentina, Australia, Belgium, Colombia, Spain, France, Iran, Japan, Mexico, Nigeria, Peru, Portugal, Russia, Uruguay
• Official account of the National Federation: Saudi Arabia, Brazil, South Korea, Costa Rica, Croatia , Denmark, Egypt, Iceland, Morocco, Panama, Poland, Senegal, Serbia, Switzerland
• Decrease one month versus the previous month: this decrease can be explained by the entry into force of the RGDP, which notably obliges social networks to delete the accounts of children under 16 (in Europe).
Real Federacion Espanola de Futbol (RFEF)
Activity: Spanish Football Federation
Founded: 1913
President: Rafael Louzán (elected on 16/12/2024)
Delegate Commission (12 members)
• Representatives of the regional federations:
- Francisco Javier Díez Ibáñez (Real Federacion de Fútbol de Madrid).
- Antonio García Gaona (Real Federación de Fútbol de Ceuta)
- Marcelino Santiago Maté Martínez (Real Federación de Castilla y León de Fútbol).
- José Ángel Peláez Montes (Real Federación Cántabra de Fútbol)
• Club representatives:
- Cádiz CF SAD representative
- CA Osasuna representative
- Arucas CF-98 CD representative
- CD Higicontrol Melilla representative
• Players' representatives:
- Raimon Marchan Vidal
- Pablo Villalón Rodríguez
• Referees' representative:
- Maria Eugenia Gil Soriano
• Coaches' representative:
- Irene Ferreras López de Lamela
Equipment supplier:
• adidas (equipment manufacturer): since 1981, until 2026, €27.5m since 2016
Official sponsors:
• Iberdrola (energy)
• Movistar (telecoms)
• Ebro (car manufacturer)
• Halcón Viajes (hotels/flights): since 2019
• Mapfre (insurance): title sponsor of "Copa del Rey Mapfre", 2024-2027
Official partners:
• TCL (televisions): 2023-2026
• Cervezas Victoria (beer)
• La Roche Posay (cosmetics)
• Iberia (airline company): 2018-2026
• ElPozo Alimentacion (food): 2026-2030
• Loewe (clothing): 2026-2030
• Tierra de Sabor (agrifood)
• Old Spice (deodorants)
• EA Sports FC (video game)
Main partner of the women's team:
• Iberdrola (energy): since 2009, €3.5m per year
Technical partner:
• Macron (equipment manufacturer) official referee equipment supplier 2020-2028
A full list of RFEF partners can be found here
Category: Leagues & Federations
Headquarters address
C/ Ramón y Cajal s/n28230 Las Rozas Spain
Visit in the directory
# 4857, created on 24/03/17 at 02:59 - Updated on 20/07/26 at 16:42
SPORTFIVE
Sector: media and marketing rights agency
- Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and distribution of content, retail, events, etc
Shareholding: H.I.G. Capital (100%)
CEO: Stefan Felsing
2024 revenue of SPORTFIVE EMEA (based in France) : €178m
2024 net income of SPORTFIVE EMEA : €2.88m
International federations, leagues and competitions
• Confederation of African Football (CAF): Commercialisation of media and marketing rights
• Asian Football Confederation (AFC): Commercialisation of marketing rights
• U.S. Soccer: International media rights commercialisation (outside the United States)
• National Women's Soccer League (NWSL)
• The Football Association (England): since 2018-19
• ASEAN Football Federation (AFF)
• International Handball Federation (IHF): Commercial rights (2019-2031)
• French Ski Federation (FFS): Exclusive commercial agency (since 2025)
Clubs
• Football
- France: Olympique Lyonnais (1997-2029), RC Lens, AJ Auxerre, LOSC Lille, Toulouse FC, Le Havre AC
- Germany: Borussia Dortmund, Hannover 96, Bayer 04 Leverkusen, Hertha BSC, FC Augsburg, 1. FC Nürnberg, 1. FC Kaiserslautern, Karlsruher SC, Eintracht Braunschweig, DSC Arminia Bielefeld (until 2027-28), MSV Duisburg, Dynamo Dresden, FC Carl Zeiss Jena, SC Preussen Münster
- England: Everton FC
- Spain: Villarreal CF
• Rugby : Stade Français Paris (2022-2027), USA Rugby, Ligue Nationale de Rugby (LNR) (social media management)
• Handball : International Handball Federation (IHF) (2019-2031) : French Handball Federation (FFHandball) (since 2023) : German Handball Federation (DHB) (2008-2030)
• Tennis
- Official hospitality agency for the Roland-Garros tournament (since 2008) and the Rolex Paris Masters, through the French Tennis Federation (FFT)
- Partner of World Tennis
- Tennis Australia (Australian Open), since 2025
• NBA : Los Angeles Lakers (since 2021, jersey sponsorship), Chicago Bulls (since 2020)
• Cycling : INEOS Grenadiers, Decathlon CMA CGM (Shine by Cegid partnership)
• Esports assets :
- Esports subsidiary: Build a Rocket
- Riot Games: Exclusive marketing agency for League of Legends EMEA and development of the Valorant circuit.
Click here to view the agency's partnership portfolio
Category: Agencies
Headquarters address
16-18 rue du Dome92100 Boulogne-Billancourt France
Visit in the directory
# 1111, created on 06/02/14 at 18:33 - Updated on 16/07/26 at 11:08
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