RFEF: Spanish national team launches an official account on the Chinese social network Weibo
The Spanish national football team will have an official account on the Chinese social network Weibo from Monday 02/11/2020, announced the Real Federacion Espanola de Futbol
Activity: Spanish Football Federation
Founded: 1913
President: Pedro Rocha (interim since 26/08/2023 and FIFA's suspension of Luis Manuel Rubiales Béjar, who eventually resigned on…
, on 29/10/2020.
"The RFEF wants to bring its international game to the users of this social network in a country with more than 300 million football fans. From 02/11/2020, the Spanish national football team will reach football fans in China, with the opening of its official account in Weibo, the most popular social network in the country, where the best of national team football will be brought to the millions of people living in the giant Asian country," said the Spanish Federation.
The creation of this account on Weibo is part of a new partnership between the RFEF and the marketing agency SPORTFIVE
Sector: media and marketing rights agency
- Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and…
, which aims to increase the presence and visibility of the Spanish national team in China. "From its office in Shanghai, SPORTFIVE will help the RFEF in its strategy of brand positioning in the Chinese market through social networks, as well as in the marketing of the assets and sponsorship rights linked to the Spanish football team," added the RFEF.
- "The Spanish football team is one of the main pioneers in world football. With this cooperation we will support the RFEF in its communication with football fans in the Chinese market, while providing opportunities for brands with global aspirations," said Echo Li, managing director and senior vice-president of global partnerships at SPORTFIVE.
- "In November the Spanish team will join other national teams such as England, Germany, Brazil and France, which already have millions of followers on their Weibo profiles," said the RFEF.
Facebook: Spanish national team 8th in the world in terms of likes
• First survey conducted on 04/12/2017
• No official page: Iran, Saudi Arabia
• Unverified pages but referenced on the official website of the Federation: Senegal, Egypt
• Pages not verified and not referenced on the official website of the Federation: Tunisia
• Official page dedicated to the national team: Germany, England, Argentina, Australia, Belgium, Colombia, South Korea, Spain, France, Japan, Mexico, Nigeria, Peru, Portugal, Russia, Uruguay
• Official page of the National Federation: Brazil, Costa Rica, Croatia, Denmark, Egypt, Iceland, Morocco, Panama, Poland, Senegal, Serbia, Sweden, Switzerland, Tunisia
• Decrease for one month versus the previous month: this decrease can be explained in particular by a cleanup operated by Facebook, which removes the likes given by "bots" (robots) or by inactive or deactivated accounts.
Twitter: Spanish national team is the 8th most followed in the world
• First statement made on 01/12/2017
• No official account: Sweden, Tunisia
• Certified but not referenced account on the official website of the Federation: Saudi Arabia, Iran, Senegal
• Official account dedicated to the national team: Germany, England, Argentina, Australia, Belgium, Colombia, Spain, France, Iran, Japan, Mexico, Nigeria, Peru, Portugal, Russia, Uruguay
• Official account of the National Federation: Saudi Arabia, Brazil, South Korea, Costa Rica, Croatia , Denmark, Egypt, Iceland, Morocco, Panama, Poland, Senegal, Serbia, Switzerland
• Decrease one month versus the previous month: this decrease can be explained by the entry into force of the RGDP, which notably obliges social networks to delete the accounts of children under 16 (in Europe).
Real Federacion Espanola de Futbol (RFEF)
Activity: Spanish Football Federation
Founded: 1913
President: Pedro Rocha (interim since 26/08/2023 and FIFA's suspension of Luis Manuel Rubiales Béjar, who eventually resigned on 10/09/2023)
Vice-presidents: Antonio Suárez, Miquel Bestard, Rafael del Amo (resigned on 25/08/2023), Pedro Rocha, Ana Muñoz
Treasurer: Eduardo Bandrés
• adidas (equipment manufacturer): since 1981, until 2026, endowment of €27.5m since 2016
Principal partner:
• 3D Factory (KOR, mtaverse): since 2022
Official partners:
• Cervezas Victoria (beer)
• Halcón Viajes (hotels/flights): 2019-2023
• Iberia (airline company): 2018-2021
• TCL (televisions): 2023-2026
• Stage Front (ticketing)
Main partner of the women's team:
• Iberdrola (energy): since 2009, €3.5m per year
Technical partner:
• Macron (equipment manufacturer) official referee equipment supplier 2020-2028
All RFEF partners can be found here
Category: Leagues & Federations
Headquarters address
C/ Ramón y Cajal s/n28230 Las Rozas Spain
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# 4857, created on 24/03/17 at 02:59 - Updated on 05/04/24 at 17:54
SPORTFIVE
Sector: media and marketing rights agency
- Activites: consulting, sale of hospitality products, activations, sale of marketing and media rights, strategic and creative marketing, production and distribution of content, retail, events, etc
Shareholding: H.I.G. Capital (100%)
CEO: Stefan Felsing
Main activities and client partners:
• Confédération africaine de football (CAF): media and marketing rights management
• Asian Football Confederation (AFC): management of commercial rights
• US Soccer: international media rights management (outside the USA)
• Marketing/commercial/advertising:
- France: Olympique Lyonnais, OGC Nice, AS Saint-Étienne, RC Lens, AJ Auxerre, Valenciennes FC, LOSC Lille
- Germany: Borussia Dortmund (until 2025-26), Hamburger SV (1998-2025), Hannover 96, Eintract Frankfurt (exclusive global marketing of virtual perimeter advertising, until 2023-24), Bayer 04 Leverkusen, Hertha BSC, FC Schalke 04 (since 2023-24) FC Augsburg, 1. FC Nürnberg, 1. FC Kaiserslautern, Karlsruher SC, Eintracht Braunschweig, DSC Arminia Bielefeld, MSV Duisburg, Dynamo Dresden, FC Carl Zeiss Jena, SC Preussen Münster
- The Football Association (UK): since 2018-19
- United Soccer League (USA): commercializtion of the international rights to the 2nd and 3rd soccer divisions in the USA, 2020-2022
- Handball: DHB (German Federation, 2008-2024), IHF (2019-2025), Füchse Berlin (first division, 2011-2024), THW Kiel (first division)
- Tennis: official hospitality agency for Roland Garros (since 2008) and Rolex Paris Masters tournaments, via the FFT (French Tennis Federation), until 2021
• Athlete representation: Phil Mickelson (USA, golf), Jon Rahm (ESP, golf), Robert Lewandowski (POL, football)
• Socios.com (Chiliz, blockchain): since 2020
esports partnerships:
• esports subsidiary: build a rocket
• Riot Games: exclusive marketing agency for League of Legends Europe and developer of the Valorant (video game) circuit
• Marketing agency: Immortals, Misfits Gaming
• Bad Moon Talent (agency)
Main clients:
• Hyundai, Winamax, Domitys, Modis, Tag Heuer, AG2R La Mondiale, BPCE, EDF, Maif, Jeep, Allianz…
Category: Agencies
Headquarters address
16-18 rue du Dome92100 Boulogne-Billancourt France
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# 1111, created on 06/02/14 at 18:33 - Updated on 20/02/24 at 16:39