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Germany: the European pioneer of naming

Germany is undoubtedly the European pioneer in deals for naming rights. Bayer Leverkusen was the first European club to sell its stadium's naming rights, which has been called the Bayarena since 1997. The same year, English club Bolton Wanderers renamed its stadium The Reebok, after completing a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5743
• Published on 22/05/13 at 11:37
Stadiums: naming rights in France

The opening of the Allianz Riviera stadium in Nice on 05/09/2013 will be a historic day for French football. OGC Nice are set to become the first team in Ligue 1 to have their stadium named after a sponsor . The first instance of stadium naming in France occurred two and a half years ago. Le Mans…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5715
• Published on 22/05/13 at 11:15
©  D.R.
Premier League: Fulham sign deal with Adidas

On 17/05/2013 Fulham FC (Premier League) signed a technical partnership agreement with Adidas. The German brand will manufacture Fulham's kits from the 2013/14 season. The duration and financial terms of the deal were not disclosed.Adidas replace Kappa, Fulham's technical partner since 2010/11…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 5665
• Published on 20/05/13 at 17:10
Azerbaijani oil company SOCAR seventh sponsor of Euro 2016

On 17/05/2013 SOCAR (State Oil Company of Azerbaijan Republic) signed a deal with UEFA (Union of European Football Associations) to become the seventh official sponsor of Euro 2016.The Azeri company becomes the seventh global partner for the 2016 UEFA European Football Championship (from 10/06 to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 5657
• Published on 20/05/13 at 12:24
©  D.R.
MP & Silva: Peter Hutton named new COO

In a statement released on the 17/05/2013, international media rights group MP & Silva have announced that Peter Hutton has been appointed as Chief Operating Officer. Hutton will be based in MP & Silva's London offices starting from July 2013. He will be responsible for the company's international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 5753
• Published on 20/05/13 at 10:00
©  soccers.fr
PSG: Emirates to remain shirt sponsors until 2019

Paris Saint-Germain and Emirates have announced a new sponsorship deal, granting the airline a five-year extension to their partnership with the club until the end of the 2018/19 season. The deal is worth at least €20m per year, as opposed to the €5m that PSG currently receives annually…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5636
• Published on 17/05/13 at 15:45
©  D.R.
Alexandra Boutelier named director of Stade de France

On the 15/05/2013, Alexandra Boutelier was appointed Managing Director of Consortium Stade de France. Boutelier has been in charge of mergers and acquisitions at Vinci, the French concessions and construction company since 2012.With a postgraduate degree in corporate finance from Dauphine…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 5642
• Published on 16/05/13 at 17:56
Frédéric Thiriez elected chairman of the European Professional Football Leagues

On the 15/05/2013 in Amsterdam, Frédéric Thiriez, president of the LFP (Professional Football League) in France was elected unanimously as President of the EPFL (European Professional Football Leagues) by the EPFL's board of directors, replacing English Premier League chairman, Sir Dave…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 5663
• Published on 16/05/13 at 16:16
The World Stadium Congress from 03 to 05/06/2013 in Doha (Qatar)

Bringing together members of government, organisation committees and international experts to discuss the various issues related to the construction and development of stadiums capable of hosting international sporting events, is one of the objectives of the World Stadium Congress, held in Doha…
Domain(s): Public Authorities & Regulations
• Category(ies): Sporting Goods & Brands, Stadiums
• Article # 6502
• Published on 16/05/13 at 15:00
©  D.R.
Olympique Lyonnais: turnover down 12.7% 31/03/2013

On 14/05/2013, OL Groupe, the holding company owner of Olympique Lyonnais, announced a turnover of €101.3m for the first nine months of the 2012-13 fiscal year, down 12.7% between 01/07/2011 and 31/03/2012. In a statement released by the group, "Against an unfavourable economic background...the…
Domain(s): Clubs
• Category(ies): Finance
• Article # 5669
• Published on 16/05/13 at 14:41