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Champions League Final: 5.9 million viewers in France

The Champions League Final between Bayern Munich and Borussia Dortmund (2-1) on 25/05/2013 at Wembley (London), received 5.9 million viewers in France, where the match was broadcast jointly by TF1 and Canal +. 4.9 million viewers (19.5% audience share) watched the final on TF1 and 1.4 million for…
Domain(s): Media
• Category(ies): Agencies
• Article # 5937
• Published on 27/05/13 at 14:22
Bayern Munich: a new multimedia platform before the start of the 2013-14 season

On the 23/05/2013, it was announced that German internet agency BTD Newmedia has won the contract launched by Bayern Munich to update and improve the club's multimedia platform by the start of the 2013/14 season. The contract covers a complete overhaul and subsequent operation of the club's…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, Digital
• Article # 5882
• Published on 27/05/13 at 13:20
UEFA: Gibraltar becomes a full member

On 24/05/2013, Gibraltar were named the 54th member of UEFA after their nomination was accepted at the 37th congress of the organisation in London. The British overseas territory, located directly under the sovereignty of the United Kingdom, has a population of 29,244 (2010).
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 5866
• Published on 24/05/13 at 16:51
TV rights: €1.13bn for the 20 Premier League clubs in 2012-13

On the 21/05/2013, it was announced by the Premier League that the total broadcasting rights paid to the 20 Premier League clubs amounts to €1.13bn. Manchester United, champions of England, are the club that collects the most with €70.9m. They beat Manchester City who receive €67.8m and Arsenal…
Domain(s): Media
• Category(ies): Clubs, Agencies
• Article # 5952
• Published on 22/05/13 at 19:03
©  D.R.
Naming

NTF have published a report on stadium naming in France and abroad. This commercial practice of selling a stadium's naming rights to a sponsor is becoming popular in France, with the opening of the MMArena in Le Mans on the 29/01/2011 and the Allianz Riviera stadium due to open in Nice on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5764
• Published on 22/05/13 at 17:15
©  www.mcfc.co.uk
Manchester City establish twentieth Major League Soccer franchise in New York

On the 21/05/2013, the MLS (Major League Soccer) announced that Manchester City (ENG, Premier League) have joined forces with the New York Yankees (USA, Major League Baseball) to create the 20th football franchise in the American league.The English club becomes the majority shareholder of New York…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sporting Goods & Brands
• Article # 6243
• Published on 22/05/13 at 13:38
In Newcastle, a sponsor pays to reinstate the stadium's historic name

On the 09/10/2012, short-term loan company Wonga.com acquired the naming rights for Newcastle United's stadium in a five year deal worth €1.78m per year. The name of the stadium was changed back to St James' Park after it was named the Sports Direct Arena by owner Mike Ashley.In 2009, the naming…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5772
• Published on 22/05/13 at 12:20
©  Premierleague.com
Premier League: five of the twenty stadiums are 'named'

Stadium naming, although present in the UK since 1997, is not as widespread as in Germany. Apart from Arsenal and Manchester City's partnerships with Emirates and Etihad respectively, only three other clubs in 2012/13 sold their naming rights: Newcastle, Stoke City and Wigan Athletic. This form of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5763
• Published on 22/05/13 at 12:14
Naming in American sport

Stadium naming was born overseas during the inter-war period. In 1926, William Wrigley Jr., chewing gum industrialist and owner of the Chicago Cubs baseball franchise, named the team's stadium Wrigley Field. Since the emergence of a professional sports industry in the United States, owners of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 5762
• Published on 22/05/13 at 12:00
Components of naming

Naming, which consists of giving a sporting arena the name of a sponsor, is a form of sponsorship commonly used to develop brand awareness and loyalty.For the company that manages the stadium, naming acts as a source of income or even financial leverage to allow the stadium to be built.The value…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 5746
• Published on 22/05/13 at 11:42