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©  D.R.
Bundesliga: Turkish airline Onur Air partners with SV Werder Bremen in 2014-15

The Turkish airline Onur Air became partner of SV Werder Bremen (Bundesliga) for the 2014-15 season, the club announced on 27/11/2014. The contract was finalised with Infront, the marketing agency of the club. Onur Air will be visible on the advertising boards at the Weser Stadion (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29167
• Published on 01/12/14 at 11:59
©  Orange
Ligue 1: Orange will allow 12 fans of Olympique Lyonnais to be present on the shirt sleeve

The telecom group Orange has activated a partnership with Olympique Lyonnais (Ligue 1) to allow 12 supporters to appear on the sleeve of the shirt until the end of the 2014-15 season, the club announced on 27/11/2014. A visibility package on the club's shirt sleeve had previously been acquired by…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 29156
• Published on 01/12/14 at 11:10
©  D.R.
China: government increases promotion of football training in a growing number of schools

The Chinese government has made football training a compulsory element in a growing number of schools in order to raise the level of the country in the sport, the government announced on 28/11/2014. The responsibility for the promotion of football training in Chinese youth, currently assigned to…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Legal
• Article # 29155
• Published on 01/12/14 at 10:19
©  D.R.
Ligue 1: adidas and the LFP reveal the official ball for the second half of the 2014-15 season

The German equipment manufacturer adidas and the LFP (French Professional Football League) unveiled the official ball of Ligue 1 for the second part of 2014-15 season on 28/11/2014. Inspired by the "Brazuca" ball of the 2014 World Cup in Brazil, the new ball in the French league offers new colours…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 29157
• Published on 01/12/14 at 09:40