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©  D.R.
Wales: Dafabet (online betting & gaming) becomes title sponsor of the championship from 2015-16

Dafabet, the online betting and gaming operator based in the Philippines, has become the title sponsor of the Welsh Premier League from the 2015-16 season, announced the Welsh league on 03/06/2015. Dafabet succeeds Corbett Sports, another online betting and gaming operator, which had been title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 44047
• Published on 10/06/15 at 12:40
©  D.R.
UEFA: Pepsico becomes a partner of the Champions League, Rent-A-Car a partner of the Europa League

Pepsico, through its brands Lay's (snacks), Gatorade (energy drink) and Pepsi Max (beverage), has become a partner of the Champions League, announced the US group on 09/06/2015. The partnership officially begins on 01/07/2015 and will expire at the end of the 2017-18 season.The American car rental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 44018
• Published on 10/06/15 at 11:50
©  ASSE
Ligue 1: opening of the exhibition "L’ASSE: un club à la Une" at the Musée des Verts on 09/06/2015

The Musée des Verts (Museum of the Greens"), located at Stade Geoffroy-Guichard (35,616 places) in Saint-Étienne (FRA), has opened a temporary exhibition "L’ASSE: un club à la Une ("ASSE: a club at the Top") from 12/05 to 30/08/2015. An opening event of this exhibition was organised on 09/06/2015…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication
• Article # 44019
• Published on 10/06/15 at 11:05
©  D.R.
Bundesliga: Lotto replaces Nike as the kit supplier to Mainz 05 (2015-16 to 2019-20)

Lotto Sport Italia has replaced Nike as the kit supplier to 1. FSV Mainz 05 (Bundesliga) for five seasons (2015-16 to 2019-20), the club announced on 08/06/2015. Nike had equipped the club since the 2008-09 season. Lotto was under contract with Mainz 05 between 2001 and 2008. Lotto already equips…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 44020
• Published on 10/06/15 at 10:29
©  UEFA
Euro 2016: Ticketing information brochure for general public sales from 10/06 to 10/07/2015

"We have created various ticket offers, suitable for all audiences, be they they supporters of one of the participating teams, national football officials, amateur sports enthusiasts or residents of host cities and the surrounding areas," said Jacques Lambert, the president of EURO 2016 SAS, the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 44008
• Published on 10/06/15 at 09:23
©  D.R.
Canada 2015: Nike presents the video "American Woman" which portrays the US women's team

The US sports equipment brand Nike released an advert entitled "American Woman", which portrays the US women's national team in the process of carrying out actions in the spirit of the slogan "Strong Alone. Unstoppable together", on 08/06/2015. The clip was released exclusively in the United…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 43996
• Published on 09/06/15 at 18:54
©  Sky plc
Champions League: "36% fall in audiences over five seasons" (Barney Francis, Sky Sports)

"Over the last five seasons we have seen Champions League audiences fall 36%. Last season, we saw our lowest ever average match audience and not a single European game appeared in our top 40 football matches. Overall, Champions League accounts for just 2.5% of Sky Sports viewing, while the…
Domain(s): Media
• Category(ies): Media Audiences, Rights Acquisitions, Authorities, …
• Article # 43951
• Published on 09/06/15 at 17:20
©  D.R.
Premier League: Rippleffect becomes digital partner of Aston Villa, will re-design club's website

The digital agency Rippleffect has become the digital partner of Aston Villa FC (Barclays Premier League), and help the club redesign its website, which should be available in autumn 2015, the club announced on 02/06/2015. Rippleffect will also work with the club's video partner, StreamUK, to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 43968
• Published on 09/06/15 at 16:22
©  D.R.
Manchester City and Etihad launch "Global City" to meet fans from around the world

Manchester City FC (Barclays Premier League) and Etihad Airways, the national airline of the United Arab Emirates and the shirt sponsor of the English club since 2009-10, launched the operation "Global City", the goal of which is to produce a series of five videos with supporters of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43952
• Published on 09/06/15 at 14:59
Tokyo 2020: the Japanese parliament passes a bill to create a dedicated minister for the Olympics

The Japanese parliament has passed a bill to create the position of minister of the Olympic Games in 2020, taking place in Tokyo (from 24/07 to 08/09/2020), announced the Japanese parliament on 27/05/2015. Japanese Prime Minister Shinzo Abe will choose the future minister. Toshiaki Endo, the…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal
• Article # 43456
• Published on 09/06/15 at 14:14