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©  YouTube
Europa League: 955,000 viewers in France for Lyon - AZ Alkmaar on W9 (audience share: 4.1%)

Olympique Lyonnais (Ligue 1) - AZ Alkmaar (Eredivisie), in the Round of 32 of the 2016-17 Europa Leage (OL advanced 11-2 Lyon on aggregate), drew 955,000 viewers on average in France on the free-TV channel W9, on Thursday, 23/03/2017 (kick-off at 21:05 CET).This figure represented a 4.1% audience…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 87881
• Published on 24/02/17 at 17:00
©  LaLiga
LaLiga: beer brand Mahou San Miguel extends its partnership with the Spanish League until 2020

The Spanish beer group Mahou Cinco Estrellas has extended its second level partnership with LaLiga for three more seasons (2017-2020), on 23/02/2017. The Mahou San Miguel brewery has been a partner of the Spanish Professional Football League since 2006. The amount of the new contract is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 87883
• Published on 24/02/17 at 14:50
©  eibar
LaLiga Santander: SD Eibar launch a new version of its online store, available in three languages

SD Eibar (LaLiga Santander) have launched a new version of its online store, which has such a "simple and intuitive navigation system", on 17/02/2017. "Interest in Eibar grows day by day, and this is reflected in sales, which already for some time been made throughout Europe (UK, Ireland, Germany…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 87868
• Published on 24/02/17 at 13:29
©  D.R.
FC Barcelona: memories of the 1992 European final at Wembley exhibited in a dedicated museum space

FC Barcelona (LaLiga Santander) have created a space for fans to share their memories of the club's first Champions League title, the 1-0 (a.e.t) victory over UC Sampdoria in the final at Wembley (London, ENG) on 20/05/2017 - in 1991-92, the competition was known at the European Champion Clubs…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Responsibility, …
• Article # 87823
• Published on 24/02/17 at 12:20
©  Sportem 2017
Sports Marketing: 2017 edition of Sportem at the Parc des Princes in Paris on 27 and 28/03/2017

The 2017 edition of Sportem, a trade fair for Sports Marketing, will take place at the Parc des Princes in Paris on Monday 27 and Tuesday, 28/03/2017. This third edition of Sportem, co-organised by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), includes four roundtable discussions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 87825
• Published on 24/02/17 at 11:45
©  Tottenham
Tottenham Hotspur: Levy Restaurants UK official catering provider of the new stadium (2018-2028)

Levy Restaurants UK, a catering company for hospitality (sport, entertainment, and events), has "became the official catering provider for a period of 10 years for the new stadium of Tottenham Hotspur FC (Premier League)," announced the club on 20/02/2017. The opening of the stadium (61,000…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 87675
• Published on 24/02/17 at 10:15
©  Lega Serie A
Serie A TIM: attendance for Matchday 25 of 2016-17, Juventus - Palermo draws 39,247 fans

Matchday 25 of the 2016-17 Serie A TIM season drew an average attendance of 22,429 spectators per game from 17 to 19/02/2017, for an average stadium fill rate of 61%. The average attendance of the Italian league is currently 21,425 fans per game on the season (average fill rate: 57%).Juventus …
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 87817
• Published on 24/02/17 at 09:50
©  D.R.
FIFA: Gianni Infantino, one year at the head of world football, on 26/02/2017

The Italo-Swiss Gianni Infantino, who will turn 47 years old on 03/03/2017, has been FIFA president since 26/02/2016. He was elected for three years (2016-2019), after the second round of voting, at the extraordinary congress of the international federation in Zurich (SUI). Previously, Gianni…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Legal, …
• Article # 87719
• Published on 23/02/17 at 18:29
©  SFC
Champions League: 2.66 million viewers for Sevilla - Leicester City in Germany on ZDF

Sevilla FC (LaLiga Santander) - Leicester City FC (Premier League), 2-1, the first leg match of the Round of 16 of the 2016-17 Champions League, drew 2.66 million viewers on average on the German public channel ZDF, on Wednesday, 22/02/2017 (kick-off at 20:45 CET). This figure represented an…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87799
• Published on 23/02/17 at 17:58
©  Sure
Premier League: Sure (deodorant) becomes official partner of Chelsea, Everton, and Southampton

Sure, a brand of deodorants belonging to the Dutch group Unilever, has become an official partner of Chelsea FC, Everton FC, and Southampton FC (Premier League), on 30/01/2017. While the duration of the partnership was not disclosed by Chelsea and Southampton, the collaboration between Everton and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86245
• Published on 23/02/17 at 17:57