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©  Panasonic
Basketball: Panasonic becomes the main partner of the Italian first division until June 2018

Panasonic Italia, the Italian subsidiary of the Japanese electronics group, has become the main partner of the LegaBasket Serie A PosteMobile, the Italian basketball first division, on 14/02/2017. This 2nd level partnership in the sponsorship hierarchy of the LBA addresses 1.5 seasons (end of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 87529
• Published on 21/02/17 at 11:40
©  LaLiga
LaLiga Santander: attendance for Matchday 23 of 2016-17, Real Madrid - Espanyol draws 75,606 fans

Matchday 23 of the 2016-17 LaLiga Santander season drew an average attendance of 32,678 spectators per game, for an average stadium fill rate of 70%, from 17 to 20/02/2017. The average attendance of the Spanish top division is currently 28,258 fans per game on the season (average fill rate: 75%)…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 87542
• Published on 21/02/17 at 11:14
©  D.R.
Bundesliga: attendance for Matchday 21 of 2016-17, Hertha BSC - Bayern Munich draws 74,667 fans

Matchday 21 of the 2016-17 Bundesliga season drew an average attendance of 45,569 spectators per game, for an average stadium fill rate of 89%, from 17 to 19/02/2017. The average attendance of the German league is currently 41,061 fans per game on the season (average fill rate: 92%). Hertha BSC …
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 87487
• Published on 21/02/17 at 10:40
©  LFP
Ligue 1: attendance for Matchday 26 of 2016-17, PSG - Toulouse draws 45,492 to the Parc des Princes

Matchday 26 of the 2016-17 Ligue 1 season drew an average attendance of 21,733 spectators per game, for an average stadium fill rate of 64%, from 17 to 19/02/2017. The average attendance of the French league is currently 20,376 fans per game in on the season (average fill rate: 67%).Paris…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 87485
• Published on 21/02/17 at 10:00
©  bayer04.de
Bundesliga: Barmenia (insurance) becomes the main shirt sponsor of Bayer 04 Leverkusen for 2016-2020

The German insurance company Barmenia Versicherungen has become a major sponsor and the main shirt sponsor of Bayer 04 Leverkusen (Bundesliga) for the 2016-2020 period, on 03/06/2016. German media estimate the per season value of this partnership to be worth between €6m and €7.5m.Barmenia succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 70731
• Published on 21/02/17 at 09:00
©  Techeetah
Auto racing: CMC Capital Partners (CHN), a shareholder of Manchester City, is investing in Formula E

CMC Capital Partners, a Chinese investment fund specialising in the cultural, media, and new technologies sectors, has become a shareholder of Formula E Holdings Limited, the organiser of the world championship of electric car racing, the FIA (Fédération Internationale Automobile) announced on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 87505
• Published on 20/02/17 at 18:11
©  Mediaset
Italy: "advanced" discussions between Mediaset and Sky for the sale of Mediaset Premium (press)

The British broadcasting conglomerate Sky and the Italian broadcasting group Mediaset may be "in advanced discussions" about the sale of Mediaset Premium, according to Il Sole 24 Ore on 17/02/2017. The main obstacle is the price, but the two sides "seem close to an agreement," according to the…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 87501
• Published on 20/02/17 at 17:25
©  VfL Wolfsburg
eSports: effect (energy drinks) and Turtle Beach (headphones) official partners of VfL Wolfsburg

effect, a German energy drinks brand, and Turtle Beach, a US manufacturer of headsets and accessories for to video games, have become official partners of VfL Wolfsburg E-Sport, the German club announced on 04/02/2017. The duration of the partnership was not disclosed. effect (shirt shoulders) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86973
• Published on 20/02/17 at 14:51
©  http://www.asroma.com/en/esports
Serie A: AS Roma launch a FIFA eSports team, in partnership with Fnatic

AS Roma (Serie A TIM) has launched an eSports by recruiting three professional players for the FIFA 17 game, said club on 14/02/2017. Aman "AMAN" Seddiqi (USA), Nicolò "NHI" Mirra (ITA) and Sam "POACHER" Carmody (ENG) are the three players of the Roma eSports team, and the team will be managed by…
Domain(s): Clubs
• Category(ies): Digital
• Article # 87364
• Published on 20/02/17 at 14:50
©  n/a
"We have to bring our Bavarian brand to the world without changing it" (S. Mennerich, Bayern Munich)

"There is just one brand of Bayern Munich, which is our Bavarian brand. What we have to do is bring our brand - our Bavarian presence - to the world without changing it. So we have to reach people through our platforms using our Bavarian identity, and this is the same in both Germany and abroad,…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 83120
• Published on 20/02/17 at 14:49