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©  D.R.
Middle East / North Africa: revenues from pay-TV revised downwards (from $5bn to $4bn in 2021)

Revenues from pay-TV in the Middle East and North Africa are expected to reach $4bn in 2021 (€3.74bn), a total figure revised downward compared to the previous version of a study published in January 2016 which estimated pay-TV revenues at $5bn (€4.67bn), according to an extract from a study of…
Domain(s): Media
• Category(ies): Agencies, Finance
• Article # 87200
• Published on 17/02/17 at 11:55
©  liverpoolfc.com
Liverpool FC: Standard Chartered bank organises an exhibition in Hong Kong to present the club

The British bank Standard Chartered has activated its partnership with Liverpool FC (Premier League) via the organisation of the third edition of "LFC World", a space for presenting the history of the club and its emblematic places in the Cityplaza shopping centre, in Hong Kong (China), from 01 to…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 87160
• Published on 17/02/17 at 11:25
©  LAFC
MLS: Panasonic, Los Angeles FC partner for the launch of the future Banc of California stadium

Panasonic, the Japanese electronics group, has become the digital solutions provider and partner of Los Angeles FC (MLS) for the launch of its future stadium, the Banc of California Stadium (22,000 capacity, scheduled delivery in 2018), on 09/02/2017. Los Angeles FC will debut in the North…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87204
• Published on 17/02/17 at 11:00
©  G-League
NBA: Gatorade (sports drink) acquires naming rights to the D-League (minor league) from 2017-18

Gatorade, the sports drink brand in the US conglomerate PepsiCo, has acquired the naming rights to the NBA Development League (NBA minor league for player development) from the 2017-18 season, on 14/02/2017. Neither the duration nor the amount of the deal were disclosed. PepsiCo is an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 87284
• Published on 17/02/17 at 10:26
©  DC United
MLS: Audi (automobiles) acquires the naming rights to the future stadium of DC United, Audi Field

Audi, the German automobile manufacturer, has acquired the naming rights to the future stadium of DC United (MLS), on 15/02/2017. The 20,000 capacity enclosure, whose construction cost is estimated at $300m (€282.2m as of 16/02/2017) and scheduled to be inaugurated in 2018, will be called Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 87279
• Published on 16/02/17 at 17:39
©  beIN Sports
Champions League: 8.12 million viewers for Bayern Munich - Arsenal on ZDF in Germany (share: 26.5%)

FC Bayern Munich (Bundesliga) - Arsenal FC (Premier League) (5-1), the first leg match of the Round of 16 tie in the 2016-17 Champions League, drew 8.12 million viewers on average on the German public channel ZDF, on Wednesday, 15/02/2017 (kick-off at 20:45 CET). This figure represented a 26.2…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 87272
• Published on 16/02/17 at 16:35
©  Arsenal FC
Premier League: MTN (telecom) becomes a regional partner of Arsenal FC in Nigeria

The Nigerian telecommunications company MTN has become a regional partner Arsenal FC (Premier League), announced the English club on 04/02/2017. MTN becomes the "official mobile network" of the London club in Nigeria. Neither the contract nor its valuation were disclosed.As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 87042
• Published on 16/02/17 at 16:08
©  LFC
Liverpool FC: Markus Breglec appointed marketing director, a newly created position within the club

Markus Breglec has been appointed the new marketing director of Liverpool FC (Premier League), announced the club on 08/02/2017. The position was created specifically for the recruitment of Markus Breglec, since the English club has not had a marketing director position to date."The new marketing…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 86781
• Published on 16/02/17 at 16:07
©  beIn Sports
Champions League: 1.8 million beIN Sports subscribers watch Real Madrid - Napoli in Spain

Real Madrid CF (LaLiga Santander) - SSC Napoli (Serie A TIM) (3-1), the first leg match of the Round of 16 tie in the 2016-17 Champions League, drew 1.808 million subscribers on average on a pay-TV channel of beIN Sports in Spain on Wednesday, 15/02/2017 (kick-off at 20:45 CET). This figure…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 87267
• Published on 16/02/17 at 15:49
©  Pro League
Belgium: League and MP & Silva launch tender for the 2017-2020 domestic TV rights to the Pro League

The Pro League (Belgian Professional Football League) and the media rights agency MP & Silva have launched the tender for domestic audiovisual rights for the 2017-2020 period to the Jupiler Pro League and Belgian Super Cup, on 07/02/2017."The tender document, which has been submitted and approved…
Domain(s): Media
• Category(ies): Social Responsibility, Clubs, Authorities, …
• Article # 87185
• Published on 16/02/17 at 14:14