Archives February, 2017 (page 12/21)

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©  Lionel Messi

adidas: Lionel Messi extends his contract brand ambassador "for several years"

Lionel Messi has extended his partnership with adidas "for several years," announced the Argentina international and FC Barcelona (LaLiga Santander) player on his Facebook page on 10/02/2017. The duration and amount of the new contract have not been officially communicated. The five-time Ballon…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 87060
• Published on
©  FC Barcelona

Champions League: FC Barcelona - Paris Saint-Germain, two heavyweights face-to-face economically

At €620.2m in 2015-16, FC Barcelona (LaLiga Santander) posted a turnover 19% higher than that of Paris Saint-Germain (Ligue 1), which generated €520.9m, according to figures from the Football Money League 2017 from the audit and consulting firm Deloitte, ahead of the opening leg of the Round of 16…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sponsors - Partners, …
• Article # 87036
• Published on
©  D.R.

Bundesliga: attendance for Matchday 20 of 2016-17, Schalke 04 - Hertha BSC draws 61,981 fans

Matchday 20 of the 2016-17 Bundesliga season drew an average attendance of 30,960 spectators per game, for an average stadium fill rate of 93%, from 10 to 12/02/2017. The average attendance of the German league is currently 41,068 fans per game on the season (average fill rate: 92%).FC Schalke 04…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 86934
• Published on
©  LFP

Ligue 1: attendance for Matchday 25 of 2016-17, Bordeaux - Paris Saint-Germain draws 37,823 fans

Matchday 25 of the 2016-17 Ligue 1 season drew an average of 20,694 spectators per game, for an average stadium fill rate of 74%, from 10 to 12/02/2017. The average attendance of the French league is currently 20,391 fans per game on the season (average fill rate: 67%). FC Girondins de Bordeaux …
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 86922
• Published on
©  Pepsi

Champions League: Pepsi activate partnership with the campaign "We Know How Much It Means"

Pepsi, the beverage brand of the US group PepsiCo, has activated its partnership with the Champions League by launching the "We Know How Much It Means" marketing campaign, on 08/02/2017. With this campaign, "Pepsi turns the focus to the fans themselves and the multitude of moments that stir our…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 87004
• Published on
©  Rookie Award

Bundesliga: partner Tag Heuer launches the "Rookie Award", to reward the best U-21 player

The DFL and its partner Tag Heuer (watchmaker) have launched the "Rookie Award", a prize rewarding the best players under 21 years of age (at the start of the 2016-17 season) in the Bundesliga, on 07/02/2017. The nominees are selected based on their performance, and based on the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 86995
• Published on
©  LFC

Premier League: Liverpool FC launch academy for those 4-18 years old in Sejong (South Korea)

Liverpool FC (Premier League) have launched an academy for ages 4 to 18 in Sejong (South Korea), in partnership with LASA Sport Consulting Group, a Korean-American company specialising in education and the promotion of sports, announced the club on 07/02/2017. "Programmes will be delivered…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 86775
• Published on
©  D.R.

Turner: investment stake into Bigballs Media, parent company of the Copa90 football media network

The Digital Ventures and Innovation division of Turner has acquired a stake in Bigballs Media, the parent company of Copa90, a digital media network specialising in football content, announced the US media group on 07/02/2017. With this investment, Bigballs Media wants to "accelerate our growth in…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 86777
• Published on
©  xxx

2016 TV audiences: good figures for football in general and Euro 2016 in particular in the Top 5

Football posted very strong TV audiences in 2016 in the countries of the European Top 5 leagues, Germany, Spain, Italy, France, and UK. In France, the sport represented 23 of the 100 best TV audiences of 2016. In Spain, football programming was even the 39 best TV audiences of the year, and 47 of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 86116
• Published on
©  FC Metz

Ligue 1: Force Glass (screens) replaces Chad Tourism as main and back of shirt sponsor of FC Metz

FC Metz (Ligue 1) and Sport Vision Associates, the marketing agency of the club, will terminate the contract with the LC2 International group for the shirt sponsorship of the club by the Chad Tourist Office for three seasons (2016-2019), due to lack of payment of the amounts stipulated in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 86939
• Published on