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©  Hull City Tigers
Hull City: supporters' committee to improve the stadium experience and redesign the website

Hull City Tigers (Premier League) have created a supporters' committee to improve the stadium experience on matchdays, but also to facilitate the creation of the new website, the club announced on 03/04/2017. The club will select two members in each fan section recognised by the club: Official…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Social Responsibility, …
• Article # 92277
• Published on 02/05/17 at 10:30
©  Eredivisie
Eredivisie: KPN (telecom) extends its partnership and becomes main sponsor (2017-2021)

KPN, a Dutch telecom operator, has extended its partnership with Eredivisie from "official partner" to "main sponsor" of the Dutch first division, the Dutch League announced on 21/04/2017. This partnership, in the first level in the sponsorship hierarchy of the Eredivisie, takes effect from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 92049
• Published on 02/05/17 at 10:08
©  Manchester City
Manchester City: BNN Technology expands partnership With Chinese player training programme

BNN Technology, a Chinese group specialising in technological content and services, is expanding its partnership with Manchester City FC (Premier League), on 25/04/2017. BNN Technology has been a "lottery partner" of Manchester City in China since January 2015. Under the new agreement, Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 92275
• Published on 02/05/17 at 10:05
©  D.R.
AFC Ajax: Amsterdam ArenA will become Johan-Cruyff ArenA from the 2017-18 season

The Amsterdam ArenA (54,033 capacity), where AFC Ajax (Eredivisie) plays, will be renamed Johan-Cruyff ArenA after the proposal of the board of directors of AFC Ajax, and the mayor and sports officials of the City of Amsterdam, announced the club on 25/04/2017. The name change will be effective…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 92273
• Published on 02/05/17 at 09:30
©  LaLiga
LaLiga Santander: at least 4.4 million viewers in Spain for Matchday 34 of 2016-17

At least 4.438 million viewers watched nine of the 10 games of Matchday 34 of the 2016-17 LaLiga Santander, played from mid-week from 25 to 27/04/2017. The best TV audience was for Deportivo La Coruña - Real Madrid (2-6) with 1.188 million subscribers on average on the pay-TV channel Movistar…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 92410
• Published on 28/04/17 at 14:15
©  beIN Sports
DFB-Pokal: 11.33m viewers for Bayern Munich - Borussia Dortmund on ARD (share: 35.2%)

FC Bayern Munich (Bundesliga) - Borussia Dortmund (Bundesliga), 2-3, in the semi-finals of the 2016-17 DFB-Pokal, drew an average of 11.33 million viewers on the public channel ARD on Wednesday, 26/04/2017 (kick-off at 20:45 CET). This figure represented an audience share of 35.2%, and allowed ARD…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 92326
• Published on 28/04/17 at 13:30
©  Lega Serie A
Serie A TIM: 5.6 million Sky Italia and Mediaset Premium subscribers watch Matchday 33 of 2016-17

The 10 games of the Matchday 33 of the 2016-17 Serie A TIM drew a total of 5,954,174 subscribers on average on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, from 22 to 24/04/2017, according to data from AGB (Nielsen group) and Auditel, and published by the Lega Serie A…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 92323
• Published on 28/04/17 at 12:45
©  LaLiga
LaLiga Santander: attendance for Matchday 34 of 2016-17, Barcelona - Osasuna draws 62,453

Matchday 34 of the 2016-17 LaLiga Santander season drew an average attendance of 27,539 spectators per game, with an average stadium fill rate of 73%, from Tuesday 25 to Thursday, 27/04/2017. The average attendance of the Spanish league is currently 28,064 fans per game on the season (average fill…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 92409
• Published on 28/04/17 at 12:14
©  D.R.
Premier League: attendance for Matchday 34 of 2016-17, West Ham - Everton draws 56,971

The seven games already played of Matchday 34 of the 2016-17 Premier League season drew an average of 32,140 spectators per game, for an average fill rate of 96%, from 22 to 25/04/2017. The average attendance of the 2016-17 English top division is currently 35,809 fans per game on the season…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 92359
• Published on 28/04/17 at 11:30
©  Kellogg's
Real Madrid CF: Kellogg's offers a South American fan of the club a trip to attend a match in Madrid

The American food company Kellogg's, a regional partner of Real Madrid CF (LaLiga Santander) in South America since March 2017, is activating its partnership with the club via its Kellogg's (cereals) and Pringles (snacks) brands, on 15/03/2017.The operation, called "Hagamos historia con el Real…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91943
• Published on 28/04/17 at 11:12