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©  Nike
Exclusive Nike Academy: the brand to end its training programme at the end of the 2016-17 season

The American sports equipment brand Nike will end its Nike Academy training programme after the 2016-17 season, according to information gathered by News Tank Football on 10/04/2017. Based in St George's Park - the technical centre of the Football Association (of whom Nike are the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 91492
• Published on 14/04/17 at 14:49
©  ACM
AC Milan: "Once again, thank you all", farewell message of Silvio Berlusconi, owner, 1986 to 2017

"Once again, thank you all," wrote Silvio Berlusconi, owner of AC Milan from 20/02/1986 to 13/04/2017, the day of sale of the club to the Chinese-fronted group, Rossoneri Sport Investment Lux, a Luxembourg registered company of the businessman Yonghong Li, 48 years old."I will never forget all the…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication
• Article # 91488
• Published on 14/04/17 at 13:50
©  Borussia Mönchengladbach
Bundesliga: Puma to return as kit supplier of Mönchengladbach from 2018 to 2024, will succeed Kappa

The German brand Puma, owned by the Kering Group, will succeed Kappa and become the kit supplier of Borussia Mönchengladbach (Bundesliga) from the 2018-19 season, "for at least six years", until June 2024, the club announced on 03/04/2017. The two parties have launched an operation called…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90715
• Published on 14/04/17 at 12:39
AS Saint-Etienne: sectional turnover in 2015-16 (in €m)

AS Saint-Étienne (Ligue 1) posted a turnover (excluding transfers) of €66.9m during the 2016 fiscal year (01/07/2015 - 30/06/2016), up 7.7% compared to 2015 (€62.1m), according to the 2015-16 financial report of the French DNCG financial control body, published on 09/03/2017. AS Saint-Étienne…
Domain(s): Clubs
• Category(ies): Finance
• Article # 91140
• Published on 14/04/17 at 11:55
©  bundesliga.at
eSports: Austrian League launches "eBundesliga", in partnership with EA Sports

In Austria, the fans of the 10 clubs of the Tipico Bundesliga can now participate, from October 2017, in the 2017-18 eBundesliga, an eSports competition organised by the Austrian Bundesliga in partnership with the American video game publisher EA Sports, announced the Austrian League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 91117
• Published on 14/04/17 at 11:19
©  Man City
Manchester City: egg hunt at the Etihad Stadium and in the city to celebrate Easter

Manchester City FC (Premier League) have organised an egg hunt in the Etihad Stadium to celebrate Easter, from 03 to 17/04/2017. Participants must purchase "The Stadium and Club Tour" tickets to visit the stadium. Chocolate eggs are hidden throughout the entire journey. Some eggs allow for a…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 90994
• Published on 14/04/17 at 10:45
©  RCD Espanyol
LaLiga Santander: Vebet.com (sports betting) becomes a regional partner of RCD Espanyol in Asia

Vebet.com, a sports betting, poker, casino, and online gaming operator based in Manila (Philippines), has become a regional partner of RCD Espanyol (LaLiga Santander) in Asia, on 05/04/2017. "This partnership confirms the will of the club to expand its brand internationally, and to settle…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91256
• Published on 14/04/17 at 09:44
©  ACM
Italy: AC Milan become Chinese, acquired for €740m by Rossoneri Sport Investment Lux of Yonghong Li

"Fininvest has completed the sale of the entire stake owned in AC Milan - equal to 99.93% - to Rossoneri Sport Investment Lux. The closing is the last step of the purchase agreement signed on 05/082016 and renewed on 24/03/2017 by Fininvest CEO Danilo Pellegrino and David Han Li, as a…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 91430
• Published on 14/04/17 at 08:55
©  Coca-Cola
MLB: Coca-Cola replaces Pepsi as the soft drinks partner of the league from the 2017 season

Coca-Cola has replaced Pepsi as a partner and official soft drink of MLB from 2017 season, announced the league on 03/04/2017. Pepsi, a partner of MLB for "fifteen years", had previously extended, on 02/04/2014, for the 2014-2016 period. "Coca-Cola will engage with MLB fans utilizing MLB Advanced…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities
• Article # 91228
• Published on 13/04/17 at 17:31
©  D.R.
Spain: investigation against Mediapro (beIN Sports channels) for anti-competitive practices

The CMBC (Spanish competition authority) opened an inquiry against the Spanish audiovisual group Mediapro for anti-competitive practices regarding the application of discriminatory and unfair commercial conditions for the distribution of its pay channels beIN Sports and beIN LaLiga, announces the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Legal
• Article # 91231
• Published on 13/04/17 at 17:24