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©  bundesliga.at
eSports: Austrian League launches "eBundesliga", in partnership with EA Sports

In Austria, the fans of the 10 clubs of the Tipico Bundesliga can now participate, from October 2017, in the 2017-18 eBundesliga, an eSports competition organised by the Austrian Bundesliga in partnership with the American video game publisher EA Sports, announced the Austrian League on…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 91117
• Published on 14/04/17 at 11:19
©  Man City
Manchester City: egg hunt at the Etihad Stadium and in the city to celebrate Easter

Manchester City FC (Premier League) have organised an egg hunt in the Etihad Stadium to celebrate Easter, from 03 to 17/04/2017. Participants must purchase "The Stadium and Club Tour" tickets to visit the stadium. Chocolate eggs are hidden throughout the entire journey. Some eggs allow for a…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 90994
• Published on 14/04/17 at 10:45
©  RCD Espanyol
LaLiga Santander: Vebet.com (sports betting) becomes a regional partner of RCD Espanyol in Asia

Vebet.com, a sports betting, poker, casino, and online gaming operator based in Manila (Philippines), has become a regional partner of RCD Espanyol (LaLiga Santander) in Asia, on 05/04/2017. "This partnership confirms the will of the club to expand its brand internationally, and to settle…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91256
• Published on 14/04/17 at 09:44
©  ACM
Italy: AC Milan become Chinese, acquired for €740m by Rossoneri Sport Investment Lux of Yonghong Li

"Fininvest has completed the sale of the entire stake owned in AC Milan - equal to 99.93% - to Rossoneri Sport Investment Lux. The closing is the last step of the purchase agreement signed on 05/082016 and renewed on 24/03/2017 by Fininvest CEO Danilo Pellegrino and David Han Li, as a…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 91430
• Published on 14/04/17 at 08:55
©  Coca-Cola
MLB: Coca-Cola replaces Pepsi as the soft drinks partner of the league from the 2017 season

Coca-Cola has replaced Pepsi as a partner and official soft drink of MLB from 2017 season, announced the league on 03/04/2017. Pepsi, a partner of MLB for "fifteen years", had previously extended, on 02/04/2014, for the 2014-2016 period. "Coca-Cola will engage with MLB fans utilizing MLB Advanced…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities
• Article # 91228
• Published on 13/04/17 at 17:31
©  D.R.
Spain: investigation against Mediapro (beIN Sports channels) for anti-competitive practices

The CMBC (Spanish competition authority) opened an inquiry against the Spanish audiovisual group Mediapro for anti-competitive practices regarding the application of discriminatory and unfair commercial conditions for the distribution of its pay channels beIN Sports and beIN LaLiga, announces the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Legal
• Article # 91231
• Published on 13/04/17 at 17:24
©  feyenoord.com
Eredivisie: Qurrent (electricity) becomes main shirt sponsor of Feyenoord Rotterdam (2017-2021)

Qurrent, a Dutch supplier of green energy/electricity, has become the main shirt sponsor of Feyenoord (Eredivisie) from the 2017-18 season, the Rotterdam club announced on 07/04/2017. The contract covers four seasons, until the end of the 2020-21 fiscal year. The annual amount is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91405
• Published on 13/04/17 at 16:09
©  TAS
CAS: prohibition of ownership of players by third parties complies with European and Swiss law

"In its decision, CAS confirmed the validity of articles 18b and 18c of the FIFA Regulations on the Status and Transfer of Players under European law (freedom of movement, competition law and human rights) and Swiss law," announced the Court of Arbitration for Sport on 10/04/2017 in publishing its…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Transfer Market
• Article # 91141
• Published on 13/04/17 at 15:24
©  UC Sampdoria
Serie A TIM: Invent Srl (energy) shirt sponsor of UC Sampdoria until the end of the 2016-17 season

Invent Srl, an Italian manufacturer and distributor of alternative energy systems, has become the main shirt sponsor of UC Sampdoria (Serie A TIM), on 08/04/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2016-17 season. This…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91392
• Published on 13/04/17 at 14:30
©  BVB
Borussia Dortmund: club launched a French version of its website on 11/04/2017

"(French) becomes the fourth different foreign language available on the club's official website, following the English, Japanese, and Spanish webpages. Borussia Dortmund's French-speaking fan community can now get all the latest news and background information on the club at www.bvb.de/fr,…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 91265
• Published on 13/04/17 at 13:50