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©  Budweiser
Sponsorship: AB InBev promotes compensation based on sports performance and fan engagement

"Those are legacy (sponsorship) models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution," said Joao Chueiri, vice-president of consumer connections at Anheuser-Busch InBev, to the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 118557
• Published on 23/04/18 at 16:55
©  UEFA
UEFA: 2015-2017 report regarding financial fair play and club licensing is published

"The new UEFA Compliance and Investigation Activity Report 2015-2017, published this week and available here on UEFA.com, reviews another busy two years of club licensing and financial fair play developments for UEFA. The comprehensive report reviews, in transparent detail, the implementation and…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 118570
• Published on 23/04/18 at 15:40
©  EDF
FFF: EDF (electricity) extends as major partner of the Federation until 2023

The electricity producer and supplier EDF has extended its partnership with the FFF for five years (2018-2023 cycle), on 20/04/2018. EDF has the status of major partner, the first level in the sponsorship hierarchy of the federation. Through the partnership signed by Noël Le Graët, president…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 118450
• Published on 23/04/18 at 14:40
©  Premier League
Premier League: record pre-tax profit (nearly £500m) for the 20 clubs in 2016-17 (Deloitte)

The 20 Premier League clubs accumulated a record pre-tax profit of nearly £500m (€570m on 30/06/2017) in 2016-17, according to a study by the Sports Business Group of the British branch of the audit and consultancy firm Deloitte on 20/04/2018. In 2015-16, the Premier League clubs recorded a…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Essentials Public Authorities & Regulations
• Article # 118541
• Published on 23/04/18 at 14:00
©  FC Inter
Serie A TIM: Inter and Suning (CHN) present 3 innovative installations at Milan Design Week

FC Internazionale Milano (Serie A TIM) and Suning (the third largest private home appliance retailer in China, which became the majority shareholder of Inter by acquiring 68.55% of the club's capital on 06/06/2016) presented "Innovative Passion", consisting of "three installations (see below) in a…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 118341
• Published on 23/04/18 at 12:30
©  D.R.
Serie A TIM: AC Milan launches its second academy in the United States, in Orlando, Florida

AC Milan (Serie A TIM), through a three-year partnership with the American company Mondblu Sports & Events LLC (Lake Mary, Florida), have launched the Milan Academy Orlando, Florida (USA) as part of the club's Milan Academy project, announced then Italian club, on 29/03/2018. This is the second AC…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 118344
• Published on 23/04/18 at 11:30
©  FIFA
Transfers: workshop at FIFA HQ with "topic of agents as a priority in the current review"

"FIFA today held a consultative workshop in Zurich (SUI) on working with intermediaries and agents in football. The Task Force Transfer System, established by the FIFA Football Stakeholders Committee, has identified the topic of agents as a priority in the current review of the transfer system,…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 118497
• Published on 23/04/18 at 11:00
©  Real Madrid
LaLiga: Real Madrid CF launch "Real Madrid Virtual World", the club's virtual reality application

Real Madrid CF (LaLiga Santander) have launched "Real Madrid Virtual World" a virtual reality application, said the club on 17/04/2018. The app, which will be available for free on IOS and Android devices, was "developed thanks to the technology of Astosch Technology in collaboration with…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 118340
• Published on 23/04/18 at 10:30
©  D.R.
2017-18 LaLiga Santander: 4.06 million TV viewers in Spain for Matchday 33

4.063 million viewers (2.449 million on the beIN Sports pay channels; 779,000 on the Movistar Partidazo pay channel; and 835,000 on the free-TV Gol channel) watched nine of the ten games of Matchday 33 of the 2017-18 LaLiga Santander, played mid-week from 17 to 19/04/2018, according to data from…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 118441
• Published on 20/04/18 at 17:10
©  D.R.
2017-18 Series A TIM: 3.7 million TV viewers for the Matchday 33, lowest total of the season

The 10 games Matchday 33 of the 2017-18 Serie A TIM drew a total of 3.719 million subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, during mid-week from 17 to 18/04/2018, according to the data AGB (Nielsen group) and Auditel audience measurement institutes…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 118440
• Published on 20/04/18 at 16:39