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©  phonadroid.com
eSports: Lagardère Sports becomes "the exclusive Partnership Sales House" of RFRSH Entertainment

The sports marketing agency Lagardère Sports has signed an agreement to "extend and adapt" its exclusive worldwide agreement with RFRSH Entertainment, a Danish company specialised in eSports marketing and media rights, on 24/04/2018. Lagardère Sports will now become "the exclusive Partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 119101
• Published on 30/04/18 at 15:44
©  Hull City
Championship: Hull City to play in Kenya in May as an activation of their SportPesa sponsorship deal

Hull City Tigers (Sky Bet Championship) will face either Gor Mahia FC, the 2017 Kenyan league Champions, or cup winners AFC Leopards SC, in a one-off game at the Kasarani Stadium in Nairobi (KEN) on Sunday 13/05/2018, announced the English side on 23/04/2018. This friendly game is an activation…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 119058
• Published on 30/04/18 at 14:40
©  Melody Donchet
Women's football: UEFA launches tender for "Official Match Ball" and "Lifestyle Partner" 2018-2021

UEFA is inviting interested companies to apply to become the Official Match Ball supplier and Official Lifestyle Partner (clothing and lifestyle accessories) of women's football competitions for the 2018-2021 cycle. According to UEFA the competitions concerned include the following: • UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 119009
• Published on 30/04/18 at 11:45
©  KAA Gent
Jupiler Pro League: equipment suppliers of the clubs in 2017-18

The Dutch brand Jartazi is the most represented equipment supplier in the 2017-18 Jupiler Pro League, with three of the 16 clubs of the Belgian first division under contract. In total, 12 different equipment manufacturers are present in Jupiler Pro League, including two Belgian brands (Patrick and…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 118706
• Published on 30/04/18 at 09:30
©  SEC
Sport Executive Club: J-M Mickeler, president of the DNCG, will attend Session #1 on 28/05/2018

Jean-Marc Mickeler, president of the DNCG (French football financial control); Luc Dayan, manager at ID+; and Nicolas Blanc, president of Sport Value; will be the three speakers at the Sport Executive Club (SEC) Session #1, which will have the theme "Sell Well, Buy Well: What are French clubs…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 118990
• Published on 27/04/18 at 13:59
©  Arsenal FC
Premier League: BYD (electric vehicles, CHN) becomes the official car and bus partner of Arsenal FC

BYD Auto ("Build Your Dreams"), a Chinese manufacturer of batteries and electric vehicles, has become an official partner of Arsenal FC (Premier League) on 23/04/2018. Neither the duration nor the value of the partnership have been communicated. The agreement is a second level partnership in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 118836
• Published on 27/04/18 at 09:20
©  FIFA
2018 World Cup: Russian mining company Alrosa becomes the last regional supporter in Europe

Alrosa, a Russian mining company specialised in diamond mining and production, has become a regional supporter in Europe of the 2018 World Cup on 23/04/2018. The deal is a third level partnership in the sponsorship hierarchy of FIFA and the World Cup in Russia. Alongside the Russian companies…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 118913
• Published on 26/04/18 at 18:00
©  StarCasino
AC Milan: a minibus trip from Naples to a match at the San Siro offered to five fans by StarCasino

StarCasino, online casino brand, has activated its partnership with AC Milan (Serie A TIM) by offering five Milanese fans a trip by minibus from the south of Italy to attend a match at the San Siro, according to the subsidiary of the Swedish online gaming operator Betsson AB, on 12/04/2018…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 118498
• Published on 25/04/18 at 18:14
©  D.R.
Jupiler Pro League: Kappa succeeds Hungaria as the equipment supplier of Royal Charleroi (2018-2021)

The Italian brand Kappa has become the equipment supplier of Royal Charleroi Sporting Club (Jupiler Pro League) for three seasons (2018-2021), on 21/03/2018. Kappa will gain the status of first level partner in the Belgian club's sponsorship hierarchy. Kappa succeeds the French brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 118687
• Published on 24/04/18 at 18:20
©  AVFC
Championship: Aston Villa FC and Under Armour to end their partnership after 2017-18 season

"Aston Villa FC can confirm that the club and its technical partner, Under Armour, have mutually decided to end their relationship (at the end of the 2017-18 season)," said the Sky Bet Championship club on 06/04/2018. Under Armour became the equipment supplier of Aston Villa FC for five…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 118496
• Published on 24/04/18 at 13:15