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©  @Eintracht
ESports: Indeed activates its partnership by selecting Virtuellen Bundesliga players for Frankfurt

Alexandros Dratzidis (PS4) and Daren Framke (Xbox) will represent Eintracht Frankfurt (Bundesliga) in the play-offs of the TAG Heuer Virtuellen Bundesliga (VBL), the official German eSports league on the FIFA 18 video game, on 10 and 11/03/2018 in Düsseldorf (GER), according to the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sponsors - Partners, …
• Article # 114213
• Published on 28/02/18 at 17:10
©  NTCi
News Tank Football is pleased to announce the launch of its latest sister platform News Tank Cities

Why News Tank Cities? At a time when people talk of the connected and intelligent city, the new phrase "smart city" resonates like a leitmotiv with government and political bodies, and economic decision-makers demand clarity, relevance, and reliability in key information and data. News Tank…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 112758
• Published on 28/02/18 at 16:30
©  Real Madrid CF
LaLiga: Real Madrid CF launch a 360° virtual reality channel with The Dream VR (virtual reality TV)

Real Madrid CF (LaLiga Santander) have launched a 360 degree virtual reality channel with The Dream VR, a company specialised in a virtual reality. "The agreement involves the creation of the club's own channel in the company's app, which is accessible through any mobile device and Samsung's Smart…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 114201
• Published on 28/02/18 at 14:35
©  Villarreal CF
LaLiga: Jawwy (mobile phone service, STC), sleeve sponsor of Villarreal CF until June 2018

Jawwy, a mobile phone service from STC, a Saudi telecommunications group, has become a shirt sleeve sponsor and training kit sponsor of Villarreal CF (LaLiga Santander) until the end of the 2017-18 season on 25/02/2018. Jawwy has the status of official sponsor, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 114073
• Published on 27/02/18 at 17:35
©  Aston Martin
F1: Pirelli offers spectators circuit tours in a car driven by a professional racing driver

Pirelli, an Italian tyre brand, has announced a partnership with the FIA Formula 1 World Championship by launching the "Pirelli Hot Laps" programme, which "will allow spectators, celebrities and guests attending a Grand Prix to have an extraordinary and unique experience: being driven in a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 113976
• Published on 27/02/18 at 11:30
©  car2go
Serie A TIM: car2go (car sharing) becomes an official partner of AS Roma from February 2018

car2go, a car sharing service from the German automobile group Daimler, has become an official "mobility sharing" partner of AS Roma (Serie A TIM) on 23/02/2018. This is a fourth level partnership in the sponsorship hierarchy of the Italian club, of which the duration has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 114006
• Published on 27/02/18 at 10:29
©  WR
Japan 2019: Toppan Printing (printing) official supplier of the Rugby World Cup

Toppan Printing, a Japanese printing solutions company, has become an official supplier of the 2019 Rugby World Cup on 21/02/2018. "Toppan will provide its support of the tournament's marketing programme through its extensive portfolio of printing services, while also furthering promotion via a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 113956
• Published on 26/02/18 at 16:20
©  UEFA
Europa League: Enterprise Rent-a-Car extends its partnership for the 2018-2021 cycle

Enterprise Rent-a-Car, an American car rental group, has extended its partnership with the Europa League for the 2018-2021 cycle, announced UEFA on 23/02/2018. Enterprise Rent-a-Car has been an official partner of the European club competition since 2015-16. "Since the start of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 113957
• Published on 26/02/18 at 15:09
©  Renault Sport
Formula 1: LaLiga (Spanish professional football league) partners with Renault Sport in 2018

LaLiga, the Spanish professional football league, has become an official partner of the Renault Sport Formula One Team on 22/02/2018. This is an "innovative cross-platform sports partnership" according to the French Formula 1 team. This will be for the 2018 season of the FIA Formula One World…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sponsors - Partners, …
• Article # 113858
• Published on 26/02/18 at 12:20
©  Umbro
Ligue 1 Conforama: New Balance will succeed Umbro as equipment supplier of FC Nantes from 2018-19

The American brand New Balance has become an official equipment supplier of FC Nantes (Ligue 1 Conforama) beginning the 2018-19 season, on 22/02/2018. The duration of the partnership has not yet been communicated. This is a first level partnership in the sponsorship hierarchy of the French…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 113766
• Published on 23/02/18 at 17:00