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©  Decathlon
Decathlon: turnover of €11bn in 2017 (+10%), including €7.6bn from international sales (+13.4%)

Decathlon generated a turnover of €11bn in the fiscal year 2017, up 10% compared to 2016 (€10bn), announced the French sporting goods designer and distributor on 14/02/2018. The group generated 69% of its turnover in 2017 from international sales (€7.6bn, +13.4%), 2% more than in 2016. In…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 113583
• Published on 23/02/18 at 15:34
©  Lega Serie A
Italy: TIM (telecom) will no longer be the title sponsor of the Serie A from 2018-19 (press)

TIM, a brand of the Italian telecommunications group Telecom Italia, will not renew its contract as the title sponsor of the Serie A TIM beyond the 2017-18 season, according to the Italian daily newspaper La Repubblica on 22/02/2018. Italian media reports that TIM has changed its marketing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 113833
• Published on 23/02/18 at 12:59
©  Asics
Asics: stable turnover in 2017 (¥400bn) but operating and net profit lower than in 2016

Asics generated a turnover of ¥400.1bn (€2.8bn on 31/12/2017) during the 2017 fiscal year (from 01/01 to 31/12/2017), up 0.3% compared to 2016 (¥399.1bn/€3.2bn on 31/12/2016), announced the Japanese equipment manufacturer on 14/02/2018. The "shoes" product line contributed ¥333.3bn (€2.3bn)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 113772
• Published on 23/02/18 at 10:19
©  Juventus FC via Getty Images 2018 Valerio Pennicino - Juventus FC
Serie A TIM: Hublot (watchmaker) extends partnership with Juventus for three seasons until 2020-21

The Swiss watchmaker Hublot has renewed and extended its partnership with Juventus FC (Serie A TIM) for the 2018-2021 period, or an additional three seasons, on 21/02/2018. Hublot has been the official timekeeper of the Italian club since 2012-13. The agreement is a fourth level partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 113752
• Published on 22/02/18 at 16:59
©  D.R.
Bundesliga: Qatar Airways (airline) becomes sleeve sponsor of FC Bayern Munich until 2022-23

The airline Qatar Airways has become a platinum partner of FC Bayern Munich (Bundesliga) for the 2018-2023 period, or a duration of five seasons, on 20/02/2018. This is a second level partnership in the sponsorship hierarchy of the German club. "Qatar Airways Group also operates the airport in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 113634
• Published on 22/02/18 at 15:34
©  Red Bull racing
Formula 1: DITA (eyewear) becomes a partner of the Aston Martin Red Bull Racing team

DITA, an American luxury eyewear manufacturer, has become a partner of the Aston Martin Red Bull Racing Formula One team beginning during the 2018 season on 16/02/2018. "As our official eyewear partner, DITA will supply sunglasses to drivers and trackside personnel and its logo will feature in and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 113590
• Published on 21/02/18 at 17:10
©  RCD Espanyol
LaLiga Santander: Kelme will succeed Joma as equipment supplier of RCD Espanyol in June 2018 (press)

The Spanish brand Kelme, will become the equipment supplier of RCD Espanyol (LaLiga Santander) from the 2018-19 season, according to Spanish specialised media on 14/02/2018. The information has not been made official, either by the club or by Kelme, on 20/02/2018. Kelme would take over from…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 113581
• Published on 21/02/18 at 15:10
©  Levante UD
LaLiga: Jawwy (mobile phone service), becomes main shirt sponsor of Levante UD until June 2018

Jawwy, a digital mobile phone service from STC, Saudi Telecom Company, has become the main shirt sponsor of Levante UD (LaLiga Santander) until the end of the 2017-18 season on 16/02/2018. "Jawwy is a brand of Saudi Telecom Company (STC), targeting the so-called "digital natives", with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 113580
• Published on 21/02/18 at 12:40
©  Puma
Puma: record turnover of €4.1bn in 2017, driven by footwear (+21%) and EMEA (+19%)

Puma achieved a turnover of €4.1359bn during the 2017 financial year, an increase of 14% compared to 2016 (€3.6267m), announced the German sports equipment manufacturer on 12/02/2018. This is the first time that Puma, a company founded in 1948, has broken the €4bn turnover mark. The figure…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 113125
• Published on 21/02/18 at 10:00
©  Federer_Mercedes-Benz
Tennis: Roger Federer (SUI) extends as ambassador for Mercedes-Benz car group

The Swiss tennis player Roger Federer has extended his contract as an ambassador of German car manufacturer Mercedes-Benz, on 16/02/2018. The value of the multi-year agreement will be $5m (€4m) per year according to Forbes. "Since 2008, Mercedes-Benz and Roger Federer have collaborated in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Sponsors - Partners
• Article # 113521
• Published on 20/02/18 at 17:30