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Top 14: Kappa succeeds Kipsta as equipment supplier of Castres, for three seasons (2018-2021)

The Italian brand Kappa has become the equipment supplier of Castres Olympique (Top 14) for three seasons (2018-2021), announced the two partners on 28/03/2018. The contract will come into effect on 01/07/2018. Kappa succeeds the French brand Kipsta (Decathlon Group), the equipment supplier…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 116790
• Published on 30/03/18 at 17:00

Sports equipment manufacturers: Asics (JPN) launches new "I Move Me" brand campaign

The Japanese equipment manufacturer Asics has launched a brand campaign entitled "I move me" on 20/03/2018. "Asics stands for anima sana in corpore sano, a sound mind in a sound body, and we are so excited to show the world a reimagined interpretation of that mantra," said asics. The digital…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 116711
• Published on 30/03/18 at 11:20

UEFA: retail and healthcare sponsorship rights for 2018-2022 national team competitions

UEFA is inviting companies in the retail (online or physical), pharmaceutical, healthcare, personal hygiene sectors to become business partners of the national team competitions organised by the association for the 2018-2022 period, according to UEFA on 26/03/2018. The rights concern Euro…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 116712
• Published on 30/03/18 at 09:40

2018 World Cup: J. Draxler, H. Kane, A. Morata and P. Coutinho become ambassadors of Boss Parfums

German Julian Draxler (Paris Saint-Germain), Englishman Harry Kane (Tottenham Hotspur FC), Spaniard Alvaro Morata (Chelsea FC) and Brazilian Philippe Coutinho (FC Barcelona), have become ambassadors of Boss Parfums, the perfume section of the German clothing brand Hugo Boss, on 20/03/2018…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 116644
• Published on 29/03/18 at 16:40

MLS: Heineken extends as the official beer partner of the North American league until 2023

Dutch brewer Heineken, through its subsidiary Heineken USA, has extended its partnership with MLS for five more seasons, until March 2023, on 20/03/2018. The annual value of the partnership is estimated at $10m (€8m on 28/03/2018) by the American specialised media. Heineken succeeded the…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 116561
• Published on 28/03/18 at 16:30

Denmark: Hummel (equipment supplier) makes special shirts for charity with the help of fan donations

Denmark will face Chile in Aalborg (DEN), on 27/03/2018, in a preparation match for the 2018 World Cup. The team will wear a special "patchwork" shirt made constructed from parts of former shirts of the Danish team made by its equipment supplier Hummel. The Danish brand, of German origin, was the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 116460
• Published on 27/03/18 at 17:55

Puma: Usain Bolt and Borussia Dortmund united by the equipment supplier for a training session

The German brand Puma united the former Jamaican athletics champion Usain Bolt and players from Borussia Dortmund (Bundesliga), for two training sessions, open to the public, at the German club's facilities on 22 and 23/03/2018 . The sprinter, who retired from the sport in 2017, trained for…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 116416
• Published on 27/03/18 at 13:40

Netherlands: Nike extends as equipment supplier of the football federation until 2029-30

The American brand Nike has extended its contract as the equipment supplier of the KNVB, the Dutch football federation, until 2029-30, according to information gathered by News Tank Football on 23/03/2018. Nike, equipment supplier of the Dutch teams since 1996, extended its partnership on…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 116378
• Published on 27/03/18 at 11:00

Netherlands: Cavallaro Napoli (clothing) becomes a partner of the football federation until 2023

Cavallaro Napoli, a Dutch clothing brand, has become a partner of the KNVB, the Dutch football federation, on 21/03/2018. The contract will run for five years until March 2023. Cavallaro Napoli will gain the status of "formal wear partner". As part of the partnership, the brand will provide…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 116357
• Published on 27/03/18 at 10:20

Belgium: Ice-Watch (watches) becomes the official timekeeper of the football federation until 2022

Ice-Watch, a Belgian brand of watches, has become a partner of the Belgian football federation (URBSFA) on 23/03/2018. The agreement is of the first level in the sponsorship hierarchy of the federation and will extend until 31/12/2022 at minimum. Ice-Watch will gain the status of official…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 116298
• Published on 26/03/18 at 15:00