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LaLiga: SPD Bank extends as regional partner of FC Barcelona in China until 2019-20

The Chinese bank Shanghai Pudong Development Bank has extended its regional partnership with FC Barcelona (LaLiga Santander) in China for the 2018-2020 cycle, on 12/03/2018. Shanghai Pudong Development Bank has been Barça's official bank in China since 22/12/2016, initially until the end of…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115561
• Published on 16/03/18 at 11:15

Liga NOS: New Balance extends as equipment supplier of FC Porto until 2024-25

The American brand New Balance has extended its contract as the equipment supplier of FC Porto (Liga NOS) for the 2018-2025 period, a duration of seven seasons, on 14/03/2018. The American brand Warrior Sports has succeeded Nike as the equipment supplier of FC Porto on 30/05/2014, with a…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 115588
• Published on 16/03/18 at 10:15

Matchday 29 of Ligue 1 and Ligue 2: €25,500 for women's football via LFP-FDJ "Buts Pour Elles"

The LFP, its partner FDJ (French national betting and lottery operator) and Fondaction du Football have renewed the "Buts Pour Elles" operation to promote women's football in clubs, for Matchday 29 of the 2017-18 Ligue 1 Conforama and Domino's Ligue 2, from 09 to 12/03/2018, during which 51 goals…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 115428
• Published on 16/03/18 at 09:15

Bundesliga: virtual advertising for international broadcasts of German matches in 2018-19

The DFL has set up virtual advertising for the international broadcast of Bundesliga and 2.Bundesliga matches from the 2018-19 season, announced the German professional football league on 13/03/2018. "The technology provider Supponor (UK), whose system allows specially certified LED advertising…

Domain(s): Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 115481
• Published on 15/03/18 at 17:34

PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 115480
• Published on 15/03/18 at 15:15

eSports: McDonald's title sponsor of the the Spanish league's "Virtual LaLiga eSports" competition

McDonald's, the American fast-food chain, has become the title sponsor of LaLiga's Spanish eSports competition, the "Virtual LaLiga eSports", said LaLiga on 12/03/2018. The "McDonald's Virtual LaLiga eSports" will serve as the official qualifying phase for Spanish participants in the EA…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 115426
• Published on 15/03/18 at 12:59

Bundesliga: Bangkok Airways (airline) becomes a regional partner of Borussia Dortmund in Asia

The Thai airline Bangkok Airways has become a regional partner of Borussia Dortmund (Bundesliga) on 11/03/2018. The agreement, of which the duration has not yet been communicated, will be activated in Thailand, South-East Asian countries, mainland China, Hong Kong, India and Bangladesh. As…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115424
• Published on 14/03/18 at 17:45

News Tank Football and Poulmaire Avocat & Fiduciaire create the "Sport Executive Club" (SEC)

News Tank Football and Poulmaire Avocat & Fiduciaire (legal and trustee firm) have decided to jointly create the "Sport Executive Club" for sport business professionals, a place to exchange ideas, proposals, and innovative solutions, and which is open to decision-makers. The idea of creating…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 115320
• Published on 13/03/18 at 17:49

eSports: Webedia organises two international tournaments on FIFA 18 in Paris and São Paulo

Webedia, a French company specialising in leisure and online entertainment and ESWC (eSports World Convention), events organiser, have announced that they will hold two international eSports tournaments on the FIFA 18 video game (EA Sports) in April 2018, on 02/03/2018. The tournaments will…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums, …
• Article # 115242
• Published on 13/03/18 at 17:20

Lega Pro: collaboration with Philips Lighting until 2022 to improve lighting in Serie C stadiums

The Lega Pro, the professional league that manages the Serie C (Italian third division), has announced a collaboration with Philips Lighting Italia (lighting solutions) for four seasons (2018-2022), on 08/03/2018. The aim is to "support the modernisation of lighting in the stadiums, leading to a…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 115240
• Published on 13/03/18 at 13:00