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©  Manchester City
Manchester City: Barclays (bank) becomes regional partner of the 2018 pre-season tour of the US

Barclays, the UK-based financial services group, has become a regional partner of Manchester City (Premier League) in the United States, on 06/03/2018. This is a second level partnership in the sponsorship hierarchy of the Mancunian club. Barclays gains the status of official bank and credit…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 114869
• Published on 07/03/18 at 17:39
©  MSV Duisburg
MSV Duisburg: goalkeeper's water bottle sold for €2,000 for the benefit of an association

The water bottle of MSV Duisburg's (2.Bundesliga) goalkeeper Mark Flekken, who conceded a goal as he quenched his thirst during a match against FC Ingolstadt (2-1, Matchday 24 of the 2.Bundesliga, on 24/02/2018), has been sold by the German club to employees of KROHNE Messtechnik GmbH on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 114771
• Published on 07/03/18 at 13:44
©  Waasland Beveren
Jupiler Pro League: Uhlsport equipment supplier of Waasland Beveren for four seasons (2018-2022)

The German brand Uhlsport has become the equipment supplier of Waasland Beveren (Jupiler Pro League) for four seasons (2018-2022) on 02/03/2018. Uhlsport has the status of "Diamond Partner", the first level in the sponsorship hierarchy of the Belgian club. Uhlsport succeeds the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 114762
• Published on 07/03/18 at 12:55
©  SC Freiburg
Bundesliga: badenova (energy supplier) sleeve sponsor of SC Freiburg from March 2018

badenova, the German electricity and gas supplier, has renewed and expanded its partnership with SC Freiburg (Bundesliga), by becoming the shirt sleeve sponsor of the German club on 02/03/2018. The duration of the deal has not yet been officially communicated. badenova has been a partner…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 114624
• Published on 06/03/18 at 15:29
©  NFL_Pizza Hut
NFL: Pizza Hut replaces Papa John's as the pizza partner of the American football league

Pizza Hut, a network of pizza restaurants and takeaway food, which is part of Yum! Brands, has become the NFL's "official pizza sponsor" for several seasons, on 28/02/2018. "The agreement will offer Pizza Hut an array of exclusive marketing rights and designations that will connect the brand with…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 114680
• Published on 06/03/18 at 13:44
©  Newzoo
eSports: a sector that will generate €743m in 2018 (+38%) and €1.14bn by 2020 (Newzoo study)

"The eSports industry will reach $1.4bn (€1.14bn) by 2020. If any of these factors accelerate, a more optimistic scenario places revenues at $2.4bn (€1.97bn)," according to the "2018 Global Esports Market Report", published by the market intelligence agency specialised in eSports, Newzoo, on…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Merchandising - Licensing, Sponsors - Partners, …
• Article # 114627
• Published on 06/03/18 at 10:25
Premier League: West Ham United and NiP (eSports) team up for the Betway Esports Challenge

West Ham United FC (Premier League) have released two videos on the video platform YouTube of club players Michail Antonio and Javier Hernandez joining the eSports team Ninjas in Pyjamas (NiP), to take part in the Betway Insider Esports Challenge on the video game CounterStrike: Global Offensive…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Digital, Sponsors - Partners, esport - gaming
• Article # 114585
• Published on 05/03/18 at 16:58
©  Continental
Cycling: Continental (tyres) becomes an official partner of La Vuelta (tour of Spain) until 2020

Continental, a German tyre brand, has become a partner of La Vuelta a España (cycling tour of Spain) from 2018, on 28/02/2018. Continental has the status of official partner, the third level in the sponsorship hierarchy of the cycling event. Continental is a partner of the 2018 edition of La…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 114567
• Published on 05/03/18 at 14:00
©  Vatti
France: Chinese brand Vatti (appliances) official partner of the FFF in China until February 2019

Vatti, a Chinese home appliance brand, has become an official partner of the French football team until February 2019, on 02/03/2018. This is a regional partnership, activated in mainland China, Hong Kong, Taiwan, and Macao.  "This partnership will result in campaigns promoting Vatti products…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 114545
• Published on 05/03/18 at 11:09
©  Ben's Pictures
eSport: Kappa becomes major partner and official equipment supplier of the Oplon team (ex-InFamouS)

Kappa, the Italian brand distributed in France by the Sportfinance group, has become a major partner and official equipment supplier of the Oplon team, formerly InFamouS, who return to the eSports scene, two years after their closure, according to Sportfinance on 26/02/2018. "Kappa will…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Merchandising - Licensing, …
• Article # 114387
• Published on 02/03/18 at 17:19