Sponsors & Partners: archives September, 2018

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eSports: Mastercard (payment), global sponsor of competitions on the League of Legends game

Mastercard, the US group of payment solutions, has become, in collaboration with the American video game developer and eSports tournament organiser Riot Games, the first global sponsor of competitions on the League of Legends game, on 19/09/2018. "As the exclusive global payment services…

Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 129552
• Published on 27/09/18 at 17:44

Germany: Tag Heuer extends as the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker TAG Heuer has extended its partnership with the DFL from the 2018-19 season, according to the German League on 27/09/2018. TAG Heuer has been the "official timekeeper" of the Bundesliga and 2.Bundesliga since the 2015-16 season after an agreement on 01/08/2015. Tag Heuer…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 129717
• Published on 27/09/18 at 17:04

LaLiga: Fonbet (betting) becomes the official partner of LaLiga "for the next three seasons"

Fonbet, a Russian online sports betting operator, "has become the official partner of the Spanish LaLiga for the next three seasons, with ground-breaking activations and brand promotion beginning this year through Project11 (sports maketing company, London, ENG)," confirmed LaLiga in a press…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 129710
• Published on 27/09/18 at 13:20

Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 129692
• Published on 27/09/18 at 11:10

Gaming: Neymar Jr launches official mobile game in collaboration with Like A Boss studio (SWE)

The Brazilian football player Neymar Jr of Paris Saint-Germain (Ligue 1 Conforama), has launched his own official video game, "Match MVP Neymar Jr", in collaboration with the Swedish independent mobile video game studio, Like A Boss, on 24/09/2018. The free multiplayer game, available on iOS…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 129607
• Published on 26/09/18 at 15:40

Formula E: Saudi Arabian Airlines replaces Qatar Airways as official airline partner

Saudi Arabian Airlines (Saudia) has become the "official airline partner" of the ABB FIA Formula E Championship for the 2018-19 season, according to the electric car championship on 25/09/2018. The agreement, which will covers several seasons, also makes the brand the title sponsor of the…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 129597
• Published on 26/09/18 at 14:15

LaLiga Santander: ManBetX (sports betting) regional partner of Real Madrid CF in Asia until 2019-20

ManBetX, a Malta-based sports betting and online gambling operator for the Asian market, has become a regional partner of Real Madrid CF (LaLiga Santander) for two seasons (2018-2020), on 21/09/2018. The partnership will be activated "across the majority of Asia," said the club. This is a…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 129590
• Published on 26/09/18 at 11:20

Premier League: Hugo Boss (fashion brand) official formalwear supplier of Tottenham Hotspur FC

Hugo Boss, the German fashion brand, has become the official formalwear supplier of Tottenham Hotspur FC (Premier League) for the 2018-19 season, on 21/09/2018. Hugo Boss will have the status of official supplier, the third level in the sponsorship hierarchy of the English club. "As part of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 129484
• Published on 25/09/18 at 16:00

Premier League: Konami (PES video game), renews and extends as an official partner of Arsenal FC

The Japanese video game publisher Konami has renewed and extended its partnership with Arsenal FC (Premier League), according to the London club on 25/09/2018. Konami now has the status of official partner, the second level in the sponsorship hierarchy of Arsenal FC. Konami became a regional…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 129504
• Published on 25/09/18 at 15:30

France: Seven to be marketing and commercial agency of newly launched Paris Basketball from 2018-19

Seven, a French sports marketing agency, has becomes the partner commercial agency of the new venture Paris Basketball (Pro B, French basketball second division) from 2018-19, indicated the club on 21/09/2018. "The club is in full creation (launched on 12/07/2018, see details below), and the…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 129475
• Published on 25/09/18 at 11:14