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©  LFC
Liverpool FC: TigerWit (forex trading) becomes an official partner of the club in 2018-2020

TigerWit Limited, a global foreign exchange trading company, has become the official online foreign exchange trading partner of Liverpool FC (Premier League), announced the club on 17/09/2018. This will be a two-year partnership, according to British media. "The global partnership will focus on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 129004
• Published on 18/09/18 at 17:30
©  Leaders
The conference series Leaders Week 2018 in London (Stamford Bridge), from 08 to 11/10/2018

The 2018 edition of the Leaders Week conference series is being held at Stamford Bridge, Chelsea FC (Premier League) and other venues around London (ENG) from Monday 08 to Thursday 11/10/2018. Four themed forums are proposed: an evening around Generation XX and women's sports, with UEFA as a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 128998
• Published on 18/09/18 at 15:09
©  Nike
Jordan Brand: "Our project to make PSG one of the biggest global sports brands" (N. Al-Khelaïfi)

"The collaboration between Paris Saint-Germain (Ligue 1 Conforama) and Jordan underlines the ambition of both brands to combine performance, innovation and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalising on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 128905
• Published on 18/09/18 at 11:10
©  Paris 2024
Paris 2024: Groupe BPCE becomes the first premium partner of the national partnership program

The French financial giant Groupe BPCE, with its Banque Populaire, Caisse d'Epargne, Banque Palatine and Natixis brands, has become a premium partner of the Paris 2024 Summer Olympics, announced on 13/09/2018. "This is the first group to join the Paris 2024 National Partnership Program. This…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 128800
• Published on 18/09/18 at 10:30
©  LaLiga
LaLiga: Safaricom (telecom) partners with the league for second youth football tournament in Kenya

Safaricom, a Kenyan mobile network operator, has entered into a partnership with LaLiga, "for the second edition of the 'Chapa Dimba Na Safaricom' youth football tournament," according to Safaricom on 15/09/2018. "The partnership between Safaricom and LaLiga involves a scouting programme that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 128878
• Published on 17/09/18 at 16:59
©  Rimowa
Tennis: Roger Federer (SUI) becomes an ambassador of the German luggage-maker Rimowa

Roger Federer (SUI) has become an ambassador of the German luggage-maker Rimowa, a subsidiary of the LVMH Group, on 12/09/2018. The Swiss tennis player is part of the brand's new advertising campaign alongside Virgil Abloh (American designer), Yoon Ahn (Japanese jewelry designer), Adwoa Aboah…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 128845
• Published on 17/09/18 at 12:10
©  Premier League_Coca-Cola
Premier League: Coca-Cola (beverages), official partner of the league from January 2019 to June 2022

Coca-Cola Great Britain, the British subsidiary of the American beverage manufacturer The Coca-Cola Company, has become an official partner of the Premier League for three and a half years from 01/01/2019 (until the end of the 2021-22 season), on 13/09/2018. "It is the first sponsorship that…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 128828
• Published on 17/09/18 at 10:40
©  Nike
Nike: 1st "Jordan Brand x Paris Saint-Germain" collection for 2018-19 European cup kits

The American brand Nike and the Paris Saint-Germain (Ligue 1 Conforama) have activated their equipment partnership by launching the first "Jordan Brand x Paris Saint-Germain" collection, on 13/09/2018. Marketed as of 14/09/2018, this collection includes the home and away kits that PSG will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 128760
• Published on 14/09/18 at 15:25
©  AS Roma
Serie A TIM: EA Sports (video game publisher) becomes an official partner of AS Roma until 2019-20

EA Sports, US publisher of video games, has become the "official video game partner" of AS Roma (Serie A TIM) for two seasons (2018-2020) on 12/09/2018. "One of the primary objectives of the two-year deal is to bring the EA Sports FIFA franchise closer to Roma fans, both in Italy and around…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 128735
• Published on 14/09/18 at 12:40
©  Havas SE
Havas Sports & Entertainment: Ugo Medioni (formerly Dentsu Aegis Network) appointed account director

Frenchman Ugo Medioni, 34, has been named as account director for Havas Sports & Entertainment, according to Havas Communications Group on 12/09/2018. Previously, Ugo Medioni worked for the Dentsu Aegis Network group since 2010. In particular, he worked as group sports manager at MKTG (from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 128728
• Published on 14/09/18 at 11:50