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©  The FA
England: Head & Shoulders (shampoo) becomes an official partner of the national teams until 2020

Head & Shoulders, the shampoo brand of the US consumer products group Procter & Gamble, has become a partner of The FA, the English Football Association, for two seasons (2018-2020), on 06/09/2018. As part of the agreement, Head & Shoulders gains the status of official partner of the England…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 128335
• Published on 10/09/18 at 17:19
©  Schalke
eSports: Braineffect (food supplements) joins Honor, effect and Corsair as sponsors of Schalke 04

Braineffect, a German supplier of food supplements, has become an official partner of the FC Schalke 04 (Bundesliga) eSports team for the 2018-19 season, according to the German club on 06/09/2018. The value of the agreement, which may include an optional additional year, would be €150,000 per…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 128314
• Published on 10/09/18 at 15:30
©  D.R.
Licensing: Juventus renew agreement with IMG in Asia/Oceania and expand to the USA and Canada

IMG Licensing, the specialised branch of the agency IMG, has renewed and expanded its agreement with Juventus FC (Serie A TIM) on 05/09/2018. The duration of the new contract has not yet been communicated. IMG Licensing became Juventus FC's "exclusive licensing representative" in Japan…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 128278
• Published on 10/09/18 at 13:00
©  Copyright image F1 Renault Group has the following worldwide rights of use until the 31/01/2019 and after that date only for a historical context Renault Group’s Internal media : Intranet, internal magazines, internal newsletter, internal conventi
Formula 1: Facebook and Twitter communities of the teams (September 2018)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams or stables of the 2018 Formula 1 World Championship. These infographics are automatically updated on the first day of each month.
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 128213
• Published on 07/09/18 at 17:15
©  Daniel Ricciardo
Formula 1: Facebook and Twitter communities of the drivers (September 2018)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2018 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 128212
• Published on 07/09/18 at 16:40
©  Chelsea FC
Nike: Chelsea FC present a connected third kit to be worn during Europa League matches in 2018-19

Chelsea FC (Premier League) and its equipment supplier, the American brand Nike, have presented the English club's third kit for the 2018-19 season, equipped with "NikeConnect" technology, according to the London club on 05/09/2018. The new shirt "enables fans to access exclusive experiences…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 128203
• Published on 07/09/18 at 15:05
©  D.R.
Basketball: Beats (headphones) becomes the official audio partner of the NBA from October 2018

Beats by Dre, an American brand of headphones and audio accessories, will become the official audio partner of the NBA, the Women's National Basketball Association (WNBA), the NBA G-League and USA Basketball (Federation) from the month of October 2018, according to the NBA on 05/09/2018. Beats…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 128188
• Published on 07/09/18 at 14:35
©  RFU_British Airways
Rugby: British Airways becomes a principal partner of Twickenham and the Rugby Football Union (ENG)

The UK airline British Airways, has become, with the RFU, "the inaugural principal partner to Twickenham Stadium (82,000 capacity), as well as a principal partner and official airline partner to England Rugby" as part of a "new multi-year deal," announced the body on 30/08/2018. "The new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 128137
• Published on 07/09/18 at 13:20
©  D.R.
Soccerex USA: first edition at Marlins Park in Miami, Florida, on Thursday 15 and Friday 16/11/2018

The first edition of Soccerex USA will take place at Marlins Park in Miami (Florida, USA), on Thursday 15 and Friday 16/11/2018. Soccerex, an organiser of events dedicated to the football business, is expecting more than 1,400 participants from over 40 countries. "Sponsored by the London…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 128045
• Published on 06/09/18 at 13:50
©  @Seb Lascoux
Webedia: Nathalie Nenon-Zimmermann appointed managing director of "Only Sports & Passions!"

Nathalie Nenon-Zimmermann has been appointed managing director of the sports agency "Only Sports & Passions!", on 03/09/2018. She previously held the position of managing director of Kantar Sport, the research institute dedicated to sport, a subsidiary of Kantar Media, since July 2015…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 128044
• Published on 06/09/18 at 10:14