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©  Sanitas
LaLiga Santander: Sanitas (health) extends its partnership with Real Madrid until 2020-21

Sanitas, a Spanish health service company (health insurance, network of hospitals and medical centres) has extended its partnership with Real Madrid CF (LaLiga Santander) for three seasons (2018-2021) on 12/09/2018. Sanitas has been a partner of the Madrid club since 2008-09. The company has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 128715
• Published on 14/09/18 at 11:14
©  DC
LFP: Indian tyre manufacturer BKT acquires Coupe de la Ligue naming rights for 2018-2024

"On the occasion of the draw for the Coupe de la Ligue's Round of 32, the LFP is pleased to announce a premium partnership with the company BKT (Indian tyre company)," said the LFP in Paris (FRA) on 12/09/2018. "A world leader for off-road tires used in specialist segments like mining…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Sponsors - Partners
• Article # 128626
• Published on 13/09/18 at 17:59
©  LinkedIn
adidas Group: Arthur Hoeld succeeds Alain Pourcelot as managing director for Western Europe

Germany's Arthur Hoeld has been appointed as the managing director for adidas Western Europe, according to German media on 29/08/2018. Hoeld has been in office since 01/07/2018. Arthur Hoeld succeeds Frenchman Alain Pourcelot, who had held the post since May 2017. Arthur Hoeld, who has been…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 128644
• Published on 13/09/18 at 15:34
©  FedEx
Europa League: FedEx (logistics), main sponsor 2015-2018, becomes official sponsor (2018-2021)

FedEx Express, US parcel and freight carrier, has extended its partnership with the UEFA Europa League for three seasons (2018-2021) on 12/09/2018. FedEx became a main sponsor of the Europa League for three seasons (2015-2018) on 15/05/2015. For the 2018-2021 cycle, FedEx has reduced its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 128625
• Published on 13/09/18 at 13:49
©  Socios.com
Paris Saint-Germain: Socios.com (blockchain) becomes the club's official cryptocurrency partner

The blockchain platform Socios.com, property of the companies chiliZ and Mediarex Sports & Entertainment, based in Malta, has become the "official branded cryptocurrency partner" of Paris Saint-Germain (Ligue 1 Conforama) on 10/09/2018. The precise duration of the "multi-year" partnership was not…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 128565
• Published on 13/09/18 at 11:20
©  D.R.
NBA: first store in Europe to open in Milan (Italy) during the 2018-19 season

The National Basketball Association (NBA) and EPI srl, an Italian online sports supply service company, will open "the first NBA Store in Europe during the 2018-19 season of NBA" in Italy, announced the North American league, on 10/09/2018. It will be located at Galleria Passarella, close to San…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 128566
• Published on 13/09/18 at 10:09
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 128535
• Published on 12/09/18 at 14:09
©  Smartwater
FFF: Smartwater (water, Coca-Cola group) becomes the official water of the French team until 2023

Smartwater, a brand of water belonging to the American beverage manufacturer The Coca-Cola Company, has become "the official water of the French football team (men's) and the 17,000 French football clubs" until June 2023, announced the brand on 10/09/2018. The partnership officially began the day…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 128474
• Published on 12/09/18 at 12:05
©  D.R.
LaLiga: agreement extended with Microsoft to feature the league's content on products and platforms

LaLiga, the Spanish professional football league, and Microsoft, an American IT company, "have extended their collaboration agreement in a link-up that will see the organisation's sporting content made available to Microsoft News users and consumers of the company's other products throughout the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 128346
• Published on 11/09/18 at 18:00
©  DFB
Germany: adidas extends as equipment supplier of the Deutscher Fussball Bund (DFB) until 2026

The German brand adidas has extended its four-year contract (from 2023 to 2026) as the equipment supplier of the DFB, on 10/09/2018. The annual value of the contract has not yet been communicated (as of 10/09/2018). During the 2018-2022 period, the deal was valued at €50m per season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 128336
• Published on 11/09/18 at 10:00