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©  Hertha
Bundesliga: Hyundai becomes automobile partner and sleeve sponsor of Hertha BSC Berlin until 2020-21

Hyundai Motor Deutschland, the German subsidiary of the South Korean car manufacturer Hyundai, has become a global automobile partner and shirt sleeve sponsor of Hertha BSC (Bundesliga) for three seasons (2018-2021) on 27/06/2018. The agreement was negotiated by Lagardère Sports (Lagardère Sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 123732
• Published on 29/06/18 at 13:39
©  Ryder Cup
Golf: Econocom (digital transformation) becomes an official supplier of the 2018 Ryder Cup

Econocom, a French group specialised in the digital transformation of companies has become an official supplier of the 2018 Ryder Cup, according to Ryder Cup Europe, the co-organising company, on 27/06/2018. The 2018 Ryder Cup will pit the best American golfers against their European counterparts…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 123748
• Published on 29/06/18 at 12:20
©  TradeFan.com
TradeFan: "A fantasy sports stock-market that combines stock market and sports statistics"

TradeFan is a fantasy sports stock-market that combines stock market and sports statistics," said the startup based in Canada, on 28/06/2018. "TradeFan is the first platform where it is possible to trade teams or players in real time, before, during and after matches based on sports…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 123740
• Published on 29/06/18 at 11:39
©  Infront
2019 Basketball World Cup: FIBA and Infront launch global licensing program in China

Infront China, the Chinese subsidiary of the Swiss sports marketing agency Infront, and FIBA Marketing (see below), have launched the global licensing program of the FIBA 2019 World Cup on 27/06/2018. "FIBA, in collaboration with Infront China - which is responsible for the activation of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 123691
• Published on 28/06/18 at 17:54
©  Bologna FC 1909
Serie A: Liu Jo (fashion) becomes the main shirt sponsor of Bologna FC 1909 for the 2018-19 season

Liu Jo, an Italian fashion brand and partner of Bologna FC 1909 (Serie A) since the 2015-16 season, has become the main shirt sponsor of the club for the 2018-19 season, announced Bologna FC on 26/06/2018. The value of the agreement has not been communicated. The agreement makes Liu Jo a main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 123591
• Published on 28/06/18 at 16:24
©  ATP
Tennis: Infosys (IT) extends as platinum sponsor of the ATP World Tour until 2020

Infosys, the Indian information technology service provider, has extended its partnership with the ATP World Tour and Nitto ATP Finals as "global technology services partner and platinum sponsor" until 2020," announced ATP on 27/06/2018. The new agreement also includes the development of a new ATP…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 123633
• Published on 28/06/18 at 11:49
©  adidas
2018 World Cup: adidas presents the "Telstar Mechta", the official ball of the knockout stage

adidas Football has unveiled the "Telstar Mechta", the official football of the knockout phase of the 2018 World Cup, on 26/06/2018. adidas is a "FIFA partner", the first level in the sponsorship hierarchy of the governing body of world football, until 2030. The knockout stages of the 2018…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 123500
• Published on 27/06/18 at 09:54
©  OM
Marseille: two original t-shirts for the Rolling Stones concert at the Orange Vélodrome (26/06/2018)

Olympique de Marseille (Ligue 1 Conforama) have unveiled two original t-shirts in collaboration with the British band The Rolling Stones as part of their "No Filter" tour, to mark the occasion that the group will play at the club's stadium the Orange Vélodrome (67,354 capacity) on 26/06/2018…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 123467
• Published on 26/06/18 at 18:59
©  Fortuna Düsseldorf
Bundesliga: Henkel (domestic consumer goods) shirt sponsor of Fortuna Düsseldorf (2018-2020)

Henkel, a German manufacturer of domestic consumer products (detergents and cleaning products, adhesives, and hygiene products), has become the main shirt sponsor of Fortuna Düsseldorf, promoted to the Bundesliga for the 2018-19 season, on 21/06/2018. The partnership, which covers a duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 123442
• Published on 26/06/18 at 16:04
©  Lega Serie B
Italy: BKT (off-road tyres) becomes title sponsor of the Serie B from 2018 until 2021

The Serie B (Italian second division) will be called the Serie BKT for the next three seasons (2018-2021), after a naming rights contract was signed between the Lega Serie B and BKT, the leading Indian off-road tyre (agriculture, construction, industry) company, in Milan (ITA) on 22/06/2018…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 123384
• Published on 26/06/18 at 13:14