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©  Coca-Cola
Russia 2018: Coca-Cola sponsor who communicates the most on Facebook & Instagram since 01/01/2018

The American beverage producer The Coca-Cola Company is the 2018 World Cup sponsor that communicates the most about the competition on the social networks Facebook (179 publications out of a total of 2,120) and Instagram (281 photos), between 01/01 and 06/06/2018, according to agency The Metrics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 122698
• Published on 20/06/18 at 13:34
©  FC Barcelona
LaLiga Santander: FC Barcelona to regain their commercial rights from 01/07/2018

The board of directors of FC Barcelona (LaLiga Santander) announced on 11/06/2018 that the club's retail, licenses and merchandising will be owned and operated by Barça Licensing and Merchandising (BLM), property of the Catalan club, from 01/07/2018. "With this new management of such an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Legal, …
• Article # 122936
• Published on 19/06/18 at 17:50
©  Puma
Belgium: international footballer Romelu Lukaku becomes a Puma ambassador

Romelu Lukaku (BEL) has become ambassador of Puma, announced the Belgian international footballer and the German equipment manufacturer, on 14/06/2018, the opening day of the 2018 World Cup. The player is part of the group of 23 players selected by Belgium to participate at the World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 122737
• Published on 18/06/18 at 15:30
©  FFF
2018 World Cup: the 8 represented equipment suppliers pay nearly €300m per year to the 32 teams

With 12 national federations under contract, adidas is the most represented equipment supplier among the 32 teams participating at the 2018 World Cup in Russia, ahead of Nike (10 teams) and Puma (4). In 2014 in Brazil, Nike had 10 teams under contract, ahead of adidas (9) and Puma with (8)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 122697
• Published on 18/06/18 at 13:00
©  Nike
Roland-Garros: Nike and Babolat celebrate Rafael Nadal's 11th title with limited editions

The American brand Nike is celebrating the Spanish tennis player Rafael Nadal's 11th title at Roland-Garros by releasing a limited edition t-shirt available on Nike.com, on 11/06/2018. Rafael Nadal won his 11th Grand Slam in Paris versus Austrian Dominic Thiem (6-4, 6-3, 6-2), on 10/06/2018…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 122261
• Published on 15/06/18 at 17:00
©  Hyundai Atletico
LaLiga: Hyundai (car manufacturer, KOR), becomes sleeve sponsor of Atlético de Madrid for 2018-2021

The South Korean car manufacturer Hyundai has become the official sleeve sponsor of Club Atlético de Madrid (LaLiga Santander) for a duration of three seasons from 2018-2021, on 13/06/2018. The value of the agreement would be at least €3m per season according to Spanish media. The partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 122665
• Published on 15/06/18 at 11:40
©  Leverkusen_Kieser training
Bundesliga: Kieser Training becomes sleeve sponsor of Bayer Leverkusen for 2018-2021 (€1.5m/year)

Kieser Training, a Swiss international fitness chain, has become the sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for a period of three years (2018-2021 cycle) on 08/06/2018. The value of the agreement will be €1.5m per year according to German media. Kieser Training has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 122509
• Published on 14/06/18 at 13:30
eSports: Lagardère Sports becomes commercial rights partner of Team Flash in South East Asia

The sports marketing agency Lagardère Sports has signed a commercial representation agreement with the eSports organisation Team Flash on 31/05/2018. "Under the terms of the agreement, Lagardère Sports will develop and sell sponsorship packages to targeted brand sectors as well as cultivate…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, esport - gaming
• Article # 122126
• Published on 13/06/18 at 18:00
©  UEFA
UEFA: a "refreshed" and "dynamic" brand identity for the Champions League (2018-2021 cycle)

UEFA have unveiled a new brand identity for the 2018-2021 cycle of the Champions League on 07/06/2018. "While the 'starball' visual gains importance in the new identity, the distinct and successful 'ultimate stage' arena still features in the branding package. This provides an extended range of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 122127
• Published on 13/06/18 at 12:20
©  Chelsea FC
Premier League: Hyundai (KOR) becomes the shirt sleeve sponsor of Chelsea FC for 2018-2022

The South Korean car manufacturer Hyundai has become the shirt sleeve sponsor of Chelsea FC for the 2018-2022 period (four seasons) on 11/06/2018. The deal was announced by the British newspaper The Times on 12/05/2018. "The relationship will see Hyundai's famous logo appear on our match…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 122335
• Published on 12/06/18 at 13:30