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©  CD Leganés
LaLiga Santander: Betway (betting) becomes main shirt sponsor of CD Leganés for 2018-2020

Betway, an online betting and gambling operator based in Malta, has become the main shirt sponsor of Club Deportivo Leganés (LaLiga Santander) for two seasons (2018-2020), on 19/06/2018. Betway has the status of main sponsor, the first level in the sponsorship hierarchy of the Spanish club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 123311
• Published on 25/06/18 at 13:24
©  Rolex/Jon Buckle
Wimbledon: Rolex (watchmaker) celebrates 40 years of partnership at the 2018 edition (1-15 /07/2018)

Rolex will celebrate 40 years of partnership with Wimbledon during the 2018 edition of the third Grand Slam tennis tournament, according to the Swiss watchmaker, on 19/06/2018. "The relationship between Rolex and tennis dates back to 1978, when Rolex became the official watch of Wimbledon," added…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 123272
• Published on 22/06/18 at 15:45
©  KFC
eSports: KFC Spain, sponsor of the Spanish Team Heretics and of the Call of Duty team

KFC (Kentucky Fried Chicken) Spain, the Spanish subsidiary of the American fast food chain, has become a sponsor of the Spanish eSports team "Team Heretics" on 19/06/2018. This agreement will cover a period of three years according to Spanish media. KFC gains the Team Heretics naming rights…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 123265
• Published on 22/06/18 at 15:14
©  Unibet
Ligue 1: Unibet succeeds PMU as betting partner of Paris Saint-Germain (2018-2020)

Unibet, brand of the Maltese sports betting and online gambling operator Kindred Group, has become the official betting partner of Paris Saint-Germain (Ligue 1 Conforama) for two seasons (2018-2020), on 19/06/2018. The annual value of the partnership is estimated at €1.5m by French media. "A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 123148
• Published on 22/06/18 at 14:09
©  SK Gaming_Deutsche Telekom
eSports: Deutsche Telekom becomes an official partner of SK Gaming

The German telecommunications group Deutsche Telekom has become an official partner of SK Gaming, a professional eSports club for 2018, on 14/06/2018. "The company will support our newly formed League of Legends team as well as SK Gaming as a telecommunications and technology partner," said SK…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 123050
• Published on 21/06/18 at 17:00
©  Eintracht
Bundesliga: Nike extends as equipment supplier of Eintracht Frankfurt for 2019-2024

The American brand Nike has extended its contract as the equipment supplier of Eintracht Frankfurt (Bundesliga) for five additional seasons (2019-2024), on 19/06/2018. This is a second level partnership in the sponsorship hierarchy of the German club. Nike succeeded the German brand Jako as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 123100
• Published on 21/06/18 at 13:10
©  Puma
Puma: relaunch of the basketball division with three NBA ambassadors and Jay-Z as creative director

German equipment manufacturer Puma has relaunched its basketball division and announced that the American NCAA players Deandre Ayton (University of Arizona), Martin Bagley III (Duke University) and Zhaire Smith (Texas Tech University) have become ambassadors (shoes and clothing) of the brand, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 123098
• Published on 21/06/18 at 11:29
©  FPF
Portugal: Sacoor Brothers (clothing) becomes the fashion partner of the Federation until 2020

The Portuguese luxury clothing brand Sacoor Brothers has become the new official fashion partner of the Portuguese national teams on 06/06/2018. The brand will supply formal wear to the Portuguese national teams and FPF officials. "The agreement with the FPF will extend until 2020," said the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 123037
• Published on 20/06/18 at 18:15
©  CIO
IOC: launch of the "Olympic Heritage" collection "as part of a new licensing agreement" with Lacoste

The IOC and Lacoste have launched the first "exclusive Olympic Heritage lifestyle apparel collection", designed by the French brand "as part of a new licensing agreement and in line with the IOC global licensing strategy," announced the International Olympic Committee on 18/06/2018. "This new…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 123045
• Published on 20/06/18 at 17:00
©  D.R.
Inter Milan: Inspiresport signs a three-year partnership (2018-21) with Inter Academy

Inspiresport, a British company specialised in organising tours (travel, events) for sports clubs, has signed a three-year partnership (2018-21) with Inter Academy, on 11/06/2018. "The deal will bring a new project to life that offers hundreds of youngsters from the UK the chance to enjoy a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 123014
• Published on 20/06/18 at 15:39