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©  MIGUEL RUIZ / FC Barcelona
LaLiga: FC Barcelona extends agreements with Beko (household appliances, 2021) and Damm (beer, 2022)

The Executive Board of FC Barcelona (LaLiga Santander) has ratified the extension of the Spanish club's partnerships with the Turkish household appliance group, Beko, and the Catalan brewer, Damm, on 12/02/2018. Beko, a premium partner (second level) and sleeve sponsor and back sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 113184
• Published on 15/02/18 at 14:45
©  AFC Ajax
Eredivisie: Hewlett-Packard Enterprises (IT) becomes an official supplier of AFC Ajax until 2022-23

Hewlett-Packard Enterprises, a US IT group specialised in technology, business services, solutions and products, has become an official supplier of AFC Ajax (Eredivisie) until the end of the 2022-23 season on 09/02/2018. This partnership, which will last five and a half seasons, is a fourth…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 113013
• Published on 15/02/18 at 10:19
©  Cho-A Pharm
Manchester United: Cho-A Pharm extends regional partnership in South Korea and Vietnam

The South Korean pharmaceutical group Cho-A Pharm has extended its partnership with Manchester United FC (Premier League) on 12/02/2018. Cho-A Pharm has been partnered with the English club since 2014-15. The duration of the extension has not been officially communicated. This is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 113011
• Published on 14/02/18 at 16:59
©  Feyenoord Rotterdam
Eredivisie: adidas extends as equipment supplier of Feyenoord Rotterdam until 2022-23

The German brand adidas has extended its contract as the equipment supplier of Feyenoord Rotterdam (Eredivisie) until 2022-23, four additional seasons, on 05/02/2018. The contract, which began in 2014-15, was originally scheduled to end after the 2018-19 season. The current contract has been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 113010
• Published on 14/02/18 at 15:35
©  FC Bayern
Bundesliga: Courtyard by Marriott (hotels) official partner of FC Bayern Munich until 2019-20

Courtyard by Marriott, a four-star hotel chain of the Marriott International hotel group, has become the "exclusive hotel partner" of FC Bayern Munich (Bundesliga) until the end of the 2019-20 season, for a duration of two and a half seasons, on 08/02/2018. The agreement is a fourth level…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 112910
• Published on 13/02/18 at 14:19
©  Manchester City
Premier League: AvaTrade (trading) becomes a regional partner of Manchester City from February 2018

AvaTrade, an Irish trading platform (equities, Forex, contracts for difference, cryptocurrencies, etc), has become a regional partner of Manchester City FC (Premier League) in China, Asia and Latin America, on 09/02/2018. This is a second level partnership in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 112873
• Published on 13/02/18 at 13:39
©  Milan AC
Serie A TIM: Puma to succeed adidas as equipment supplier of AC Milan from 2018-19

The German brand Puma and AC Milan (Serie A TIM) formalised their partnership on 12/02/2018. Effective from 01/07/2018, AC Milan will make Puma an official partner, global technical supplier, and official licensing partner of the Italian club. Puma will succeed its rival German brand…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 112911
• Published on 13/02/18 at 10:14
©  LNB
France: Jeep (automobiles) becomes LNB title partner for 2020-21, Pro A basketball now "Jeep Élite"

The Italian car manufacturer Fiat Chrysler Automobiles, via its Jeep brand, has obtained the naming rights to the Pro A (French first division basketball), which becomes the "Jeep Élite" for three and a half years, until the end of the 2020-21 season, announced the LNB (French Professional…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Finance
• Article # 112698
• Published on 12/02/18 at 16:20
©  UEFA
Champions League: Mastercard (payment) extends its partnership for the 2018-2021 cycle

Mastercard, an American group specialising in payment solutions, has extended its partnership with the Champions League for the 2018-2021 cycle, announced UEFA on 09/02/2018. The agreement also covers the 2018, 2019, and 2020 editions of the UEFA Super Cup. "For over 20 years Mastercard has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 112762
• Published on 12/02/18 at 15:34
©  FIFA
2018 World Cup: Chinese group Yadea (electric scooters) becomes "regional supporter" in Asia

Yadea, a Chinese producer of scooters and electric bikes, has become a regional supporter in Asia of the 2018 World Cup, on 08/02/2018. This is a third level partnership in the sponsorship hierarchy of FIFA and the 2018 World Cup in Russia. Yadea will gain visibility on signage at the 12…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 112695
• Published on 09/02/18 at 13:49