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Serie A: LingLong Tire (tyres) becomes an official partner of Juventus from February 2018

LingLong Tire, a Chinese tyre manufacturer, has become the official global tire partner of Juventus FC (Serie A TIM) on 01/02/2018. This is a third level partnership in the sponsorship hierarchy of the Turin club, the duration of which has not been officially communicated. "This partnership…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 112355
• Published on 06/02/18 at 14:01

NFL: Sleep Number (smart bed manufacturer) becomes an official partner of the North American league

Sleep Number, an American manufacturer of smart beds, has becomes the "official sleep and wellness partner" of the the NFL "for several seasons" on 31/01/2018. The deal came ahead of the 52^nd Super Bowl between the New England Patriots - Philadelphia Eagles (33-41) at US Bank Stadium in…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 112318
• Published on 06/02/18 at 10:54

Think Football 2018: "eSports is a phenomenon that will last for three reasons" (C. Page, Webedia)

"eSports is a societal phenomenon that will last for three reasons. First, because the audience exists, and there are more and more eSports fans all over the world. (Next), Video games are at the centre of the ecosystem and because their business model is evolving; they are not just sell video…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 112153
• Published on 05/02/18 at 14:34

Rugby: Capgemini (digital services) becomes global innovation partner of the World Rugby 7s Series

Capgemini, a French company specialised in digital services, has become the "global innovation partner" of the HSBC World Rugby Sevens Series (men's and women's rugby circuit), announced World Rugby on 22/01/2018. The "multi-year" agreement will also cover the Rugby World Cup Sevens, which will…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 112146
• Published on 02/02/18 at 17:29

NBA: New York customers of the e-commerce site can collect their purchase from 'self-serve lockers'

From 15/01/2018, NBA Store customers at https://store.nba.com/lockers can collect their online purchase from a self-serve locker inside New York City’s flagship NBA store (545 Fifth Avenue at 45^th Street) without waiting in line, via the companies Apex and Fanatics, reported American media sources…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 112107
• Published on 02/02/18 at 13:00

NFL: Angry Birds (video game) partners with the NFL and adapts its game for the Super Bowl

Angry Birds, a video game on mobile platforms, licensed by Finnish publisher Rovio Entertainment, has become a partner of the NFL for the 52^nd Super Bowl on 22/01/2018. Fans will be able "to play the hugely popular Angry Birds 2 and Angry Birds Evolution games with a Super Bowl LII twist. The…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 112096
• Published on 02/02/18 at 11:25

Think Football 2018: "Technology can provide an indication but never a decision" (G. Houllier)

"Technology can provide an indication and confirmation, but never a decision! We do not make a team based on statistics," said Gerard Houllier, ambassador of Think Football 2018, in his speech at the University Paris-Dauphine on 01/02/2018. "Everything is now studied, examined, unraveled…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Legal, …
• Article # 112030
• Published on 01/02/18 at 15:04

Think Football 2018: "We want technology to be used in football" (Fatma Samoura)

"When we talk about innovation and FIFA, we immediately think of video assistant referees (VAR). This test is controversial and opens the debate on the advantages and disadvantages. "We want technology to be used in football, to allow the game to evolve and to make it more fair," said Fatma…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 112020
• Published on 01/02/18 at 11:39

Think Football 2018: follow live on YouTube, this Thursday 01/02/2018, from 09:00 to 18:00 CET

Follow Think Football 2018 live on YouTube! Think Football, the event that brings together French and European decision-makers in football as well as sports professionals organised by News Tank Football, will begin at the University Paris-Dauphine, this Thursday 01/02/2018, at 09:00. A large…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 111998
• Published on 01/02/18 at 09:20