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©  PremiershipRugby
Rugby: Gallagher (brokerage) replaces Aviva as title sponsor of the English Premiership in 2018-19

"Premiership Rugby and Gallagher, one of the world’s largest insurance brokerage, risk management and consulting services companies, have agreed to a multi-year strategic business and marketing partnership beginning with the 2018-19 season with Gallagher becoming the official title sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 117730
• Published on 12/04/18 at 16:00
©  Hertha BSC
Hertha BSC: TEDi (retail stores) becomes the main shirt sponsor of the club from 2018-19

TEDi, a German non-food chain of retail stores, has expanded its partnership with Hertha BSC (Bundesliga) and has become the main shirt sponsor of the club from 2018-19, announced the club on 10/04/2018. The agreement was negotiated by Lagardère Sports, the club's sports marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 117670
• Published on 12/04/18 at 11:50
©  FIFA
2019 Women's World Cup: Arkema (chemicals) becomes the first "National Supporter" of the tournament

Arkema, a French group specialised in chemicals, has become the first "National Supporter" of the 2019 Women's World Cup, announced FIFA and the LOC (Local Organising Committee) on 06/04/2018. The competition will be hosted in France from 07/06 to 07/07/2019. This is a second level…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 117332
• Published on 11/04/18 at 13:30
©  Renault Sport
Formula 1: Bell & Ross (watchmaker) extends its partnership with the Renault Sport Formula One team

Bell & Ross, a French luxury watchmaking brand, has extended its partnership with the Renault Sport Formula One team for three more seasons, until the end of the 2020, said the team on 29/03/2018. Bell & Ross remains an official partner, the second level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 117441
• Published on 10/04/18 at 18:45
©  MLS (site web)
eSport: PlayStation (video game console) becomes the official "presenting sponsor" of the eMLS Cup

PlayStation, video game console of the Japanese group Sony Interactive Entertainment (Sony Corporation group), has become the official "presenting sponsor" of the eMLS Cup, the eSport competition of the North American football league, announced MLS on 04/04/2018. The competition was held at the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners, …
• Article # 117492
• Published on 10/04/18 at 16:00
©  Orange
Orange (telecommunications) chooses Lagardère Plus as its global sponsorship agency for EMEA

The French telecommunications operator Orange has choosen Lagardère Plus "as its global sponsorship agency covering Europe, Africa and the Middle East (EMEA)," announced the agency on 06/04/2018. The French group Lagardère Sports & Entertainment regrouped its agencies and services dedicated…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 117331
• Published on 09/04/18 at 17:00
©  FIFA
2018 World Cup: Russian Railways becomes "Official European Supporter" of the competition in Europe

Russian Railways, a Russian national railway company, has become an "Official European Supporter" of the 2018 World Cup, according to FIFA on 05/04/2018. The agreement is a third level partnership in the sponsorship hierarchy of FIFA and the World Cup in Russia. Russian Railways will gain…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 117190
• Published on 09/04/18 at 15:00
©  Corona WSL
World Surf League: Corona (beer) extends its partnership and becomes title sponsor of the Bali Pro

Corona, (beer brand) has extended its partnership with the World Surf League (WSL) and has become the title sponsor of the Bali (Indonesia) Pro event for 2018, on 25/03/2018. The Corona Bali Pro runs from 27/05 to 09/06/2018. "Corona's partnership with the WSL began in 2015, when the brand…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 117187
• Published on 06/04/18 at 16:30
©  Manchester City_Tinder
City Football Group: Tinder (dating app) partners with Man City, Man City Women and New York City FC

Tinder, a dating application based on geographical proximity, has signed a "multi-year" partnership with Manchester City FC (Premier League) on 05/04/2018. "The partnership, which is Tinder’s first significant foray into the world of sport, incorporates our men and women’s first teams as well as…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 117156
• Published on 06/04/18 at 13:30
©  Manchester United
Premier League: Ping An Bank (bank) becomes a regional partner of Manchester United in China

Chinese bank Ping An Bank, a subsidiary of the Ping An holding company specialised in banking and insurance, has signed a "multi-year partnership" with Manchester United FC (Premier League) in China, according to the club on 31/03/2018. The agreement is a regional partnership, the second…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 117119
• Published on 05/04/18 at 13:00