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©  AS Roma_Qatar Airways
Serie A TIM: Qatar Airways (airline) becomes the main shirt sponsor of AS Roma until 2020-21

Qatar Airways has become the main shirt sponsor of AS Roma (Serie A TIM) until the end of the 2020-21 season, announced the club on 23/04/2018. "The sponsorship (is) the largest ever signed by the club and one of the biggest ever agreed by an Italian football club," said AS Roma. The value of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 118603
• Published on 24/04/18 at 10:49
©  Budweiser
Sponsorship: AB InBev promotes compensation based on sports performance and fan engagement

"Those are legacy (sponsorship) models that were created on a consumer behavior that is no longer there. We need to evolve the model, and as the leaders in the industry, we are pushing for that evolution," said Joao Chueiri, vice-president of consumer connections at Anheuser-Busch InBev, to the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 118557
• Published on 23/04/18 at 16:55
©  EDF
FFF: EDF (electricity) extends as major partner of the Federation until 2023

The electricity producer and supplier EDF has extended its partnership with the FFF for five years (2018-2023 cycle), on 20/04/2018. EDF has the status of major partner, the first level in the sponsorship hierarchy of the federation. Through the partnership signed by Noël Le Graët, president…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 118450
• Published on 23/04/18 at 14:40
©  UEFA
Video games: Konami will not retain the rights to the UEFA Champions League beyond 2017-18

The Japanese video game publisher Konami and UEFA will end their collaboration with the UEFA Champions League license at the end of the 2017-18 season, European football's governing body said on 18/04/2018. Konami has held the exclusive licenses to use the images and logos of the UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 118355
• Published on 20/04/18 at 13:30
©  IMG
Euro 2020: UEFA launches licensing rights in the apparel, footwear and hardware categories

UEFA invited expressions of interest for manufacturers and distributors of clothing, footwear and hardware for licensing and product supply rights in these categories for Euro 2020, on 17/04/2018. The products will bear the marks of UEFA and Euro 2020. The commercial process starts on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Authorities, …
• Article # 118266
• Published on 19/04/18 at 12:50
©  Visa
2018 World Cup: former Swedish international Zlatan Ibrahimovic a Visa ambassador (payments)

Former Swedish international footballer Zlatan Ibrahimovic has become an ambassador of Visa, the US group of payment solutions and financial services, for the 2018 World Cup, on 17/04/2018. Visa is a FIFA partner, which is the first level in the sponsoring hierarchy of the international federation…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Marketing - Communication, …
• Article # 118265
• Published on 19/04/18 at 12:00
©  WR
Japan 2019: Mitsubishi Estate (real estate) official sponsor of the Rugby World Cup

Mitsubishi Estate Co. Ltd, a Japanese real estate company, has become an "official sponsor of the Rugby World Cup 2019 (in the real estate category)," on 16/04/2018. "We are delighted to be welcoming Mitsubishi Estate Co. Ltd to the Rugby World Cup commercial programme for the first time as…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 118112
• Published on 18/04/18 at 18:39
©  Athletic Club
LaLiga Santander: Euskaltel (telecom) extends as a partner of Athletic Club Bilbao for 2018-19

Euskaltel, a Spanish telecomoperator, extended as an official partner of Athletic Club (LaLiga Santander) for the 2018-19 season, on 17/04/2018. This is a second level partnership in the sponsorship hierarchy of the Basque club. Euskaltel became the technology partner and official supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 118230
• Published on 18/04/18 at 18:15
©  Tottenham
Tottenham Hotspur: Fun88 extends as "official betting partner in Asia and Latin America"

Fun88, a sports betting and online gambling operator registered in the Isle of Man but active in the Asian market, has extended its partnership with Tottenham Hotspur FC (Premier League) on 13/04/2018. The duration of the extension was not communicated. Fun88 has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 118107
• Published on 18/04/18 at 16:55
©  Fotoexpress / Hellas
Serie A TIM: Macron to succeed Nike as the kit supplier of Hellas Verona from 2018-19

The Italian brand Macron has formalized its partnership with Hellas Verona FC (Serie A TIM) on 13/04/2018. The contract will cover five seasons (2018-2023). Negotiations between Macron and Hellas have been covered by Italian press since November 2017, and several media outlets had announced…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 118075
• Published on 17/04/18 at 16:03