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2018 World Cup: Puma succeeds Umbro as equipment supplier of the Serbian Football Federation

The German brand Puma has formalised its partnership with the Serbian Football Federation on 16/03/2018. The information had already been unveiled by Serbian media in December 2017 and January 2018. The official duration of the contract has not yet been communicated, however, Puma alludes to…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Sporting Goods & Brands, …
• Article # 115803
• Published on 20/03/18 at 10:30

Think Football 2018: "Technology: Transforming the Economy of Sport" (01/02/2018)

""Technology: Transforming the Economy of Sport" was the overall theme of Think Football 2018, the second edition of this day of debates and discussions hosted by News Tank Football at the University of Paris-Dauphine, on Thursday 01/02/2018. The French Minister of Sport Laura Flessel, the…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 115557
• Published on 20/03/18 at 10:05

eSport: NHL launches competition, NHL Gaming World Championship, in partnership with EA Sports

NHL has announced, in partnership with US video game publisher EA Sports, the creation of an international eSports tournament, the 2018 NHL Gaming World Championship, on the EA Sports NHL 18 ice hockey video game, on 09/03/2018. Players can register via FACEIT, the official platform of the…

Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 115785
• Published on 20/03/18 at 09:30

Roland-Garros: JCDecaux (outdoor advertising) extends as official supplier for 5 years (2018-2022)

JCDecaux, a French company specialised in outdoor advertising, has extended its contract as the official supplier of the Roland-Garros Grand Slam tennis tournament for the next five years (2018-2022) on 16/03/2018. "JCDecaux has been the tournament's official supplier for over 30 years," said the…

Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 115778
• Published on 19/03/18 at 18:00

Handball: Lagardère Sports extends its partnership with the German federation until 2024

Lagardère Sports Germany has extended its partnership with the German Handball Federation (DHB) for another four years until 2024, on 15/03/2018. The previous extension, which linked the two entities until 2020, was in 2014. Lagardère Sports Germany (then Sportfive) became a DHB agency from 2008…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 115661
• Published on 19/03/18 at 17:20

Football: Raphaël Varane becomes the new French ambassador of Braun (shaving products)

French international footballer Raphaël Varane has become the new French ambassador of Braun, the German brand of electric shaving products, on 13/03/2018. "Raphaël Varane is a model of success for the brand. The French international has been able to focus on the most important stages of his…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Marketing - Communication, Merchandising - Licensing, …
• Article # 115663
• Published on 19/03/18 at 16:30

adidas: turnover of €21.2bn (+14.8%) and operating profit up by 31% to €2.07bn in 2017

adidas Group posted a turnover of €21.2bn during the financial year 2017 (from 01/01 to 31/12/2017), up 14.8% compared to 2016 (€18.5bn), announced the German equipment manufacturer on 14/03/2018. Excluding the impact of the discontinued operations (see elsewhere), the adidas Group's revenues…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 115746
• Published on 19/03/18 at 16:00

Serie A TIM: 2018-2021 TV rights allocated to Mediapro as an intermediary but not as a broadcaster

The Italian Competition and Market Guarantee Authority (AGCM, also known as "Antitrust" in Italy) has authorised the allocation of domestic audiovisual rights of the Serie A for the 2018-2021 cycle to the Spanish audiovisual group Mediapro, as an independent intermediary, on 14/03/2018. Mediapro…

Domain(s): Public Authorities & Regulations
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 115660
• Published on 19/03/18 at 15:00

MLS: partnership with Liga Bancomer MX to bring together the two North American leagues

Major League Soccer and Liga Bancomer MX have announced a partnership which will consist of the organisation of the "Campeones Cup", a match between the winning clubs of each of the leagues, an All-Star game which will bring together the best players of the leagues and "a sharing of best business…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Stadiums
• Article # 115704
• Published on 19/03/18 at 14:05

eSport: Cagliari Calcio (Serie A) launches team by recruiting a professional FIFA 18 player

Cagliari Calcio (Serie A TIM) have launched into eSports, in partnership with InFerno, a company specialised in eSports, by recruiting the professional player Girolamo "GoldenBoy92" Giordano, 26, on 14/03/2018. "He will represent Cagliari in tournaments, physical events and online on the FIFA 18…

Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 115705
• Published on 19/03/18 at 13:15