Archives 2018 (page 217/277)

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PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 115480
• Published on 15/03/18 at 15:15

Serie A TIM: 8.3 million Sky Italia and Mediaset Premium subscribers watch Matchday 28

The 10 games of Matchday 28 of the 2017-18 Serie A TIM drew a total of 8.35 million subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, from 09 to 11/03/2018, according to data from the audience measurement institutes AGB (Nielsen group) and Auditel, published…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 115520
• Published on 15/03/18 at 13:50

eSports: McDonald's title sponsor of the the Spanish league's "Virtual LaLiga eSports" competition

McDonald's, the American fast-food chain, has become the title sponsor of LaLiga's Spanish eSports competition, the "Virtual LaLiga eSports", said LaLiga on 12/03/2018. The "McDonald's Virtual LaLiga eSports" will serve as the official qualifying phase for Spanish participants in the EA…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 115426
• Published on 15/03/18 at 12:59

LaLiga Santander: 5.1 million TV viewers in Spain watch Matchday 28 of the 2017-18 season

5.161 million viewers (3.267 million on the pay-TV channel BEIN LaLiga, 991,000 on the pay-TV channel Movistar Partidazo and 903,000 on the free-TV channel Gol) watched the 10 games of Matchday 28 of the 2017-18 LaLiga Santander season, played from 09/03 to 12/03/2018, according to data from the…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 115319
• Published on 15/03/18 at 11:55

Bundesliga: 4.26 million Sky Deutschland subscribers watch Matchday 26

Seven of the nine games on Matchday 26 of the 2017-18 Bundesliga season drew a total of 4.26 million subscribers on the Sky Bundesliga pay-TV channels, according to data from the German audience measurement institutes AGF and GfK. The TV audiences of the matches broadcast by the television…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 115323
• Published on 15/03/18 at 11:30

Ligue 1 Conforama: Canal+ draws 1.1 million viewers for Toulouse - Marseille (audience share: 4.7%)

Toulouse FC - Olympique de Marseille (1-2, Matchday 29 of the 2017-18 Ligue 1 Conforama) drew 1.1 million viewers on the pay-TV channel Canal+, on Sunday 11/03/2018 (kick-off at 21:00 CET). This figure represented an audience share of 4.7% and ranked Canal+ fifth in the French television…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 115244
• Published on 15/03/18 at 11:05

Premier League: TV audiences for Matchday 30 of the 2017-18 season on Sky Sports and BT Sport

The 61 matches broadcast on the pay-TV channel Sky Sports Main Event, whose audience figures were announced during the first 30 matchdays, drew an average TV audience of 743,262 subscribers per game. These games were also broadcast on Sky Sports Premier League, whose audiences are sometimes…

Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 115337
• Published on 15/03/18 at 10:40

"The 'socio' model takes time, rigor and requires a well-defined strategy" (Olivier Jarosz, ECA)

"The 'socio' model takes time, rigor and requires the help of an external partner to put in place a well-defined strategy. Of course, as in all clubs, the sporting results are seen as an essential criteria to 'judge' if the structure is good or bad. Conversely, it is impossible to deny the fact…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Authorities, …
• Article # 115341
• Published on 15/03/18 at 09:09

Bundesliga: Bangkok Airways (airline) becomes a regional partner of Borussia Dortmund in Asia

The Thai airline Bangkok Airways has become a regional partner of Borussia Dortmund (Bundesliga) on 11/03/2018. The agreement, of which the duration has not yet been communicated, will be activated in Thailand, South-East Asian countries, mainland China, Hong Kong, India and Bangladesh. As…

Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115424
• Published on 14/03/18 at 17:45

Poland: Eleven Sports retains TV rights of the Serie A TIM for the 2018-2021 cycle

The British broadcasting group Eleven Sports Network has acquired the exclusive broadcasting rights, in Poland, to the Serie A TIM for another three years, or the 2018-2021 cycle, on 12/03/2018. Eleven Sports already held the broadcasting rights to the Italian league in Poland for the…

Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 115427
• Published on 14/03/18 at 15:40