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©  Aston Martin
F1: Pirelli offers spectators circuit tours in a car driven by a professional racing driver

Pirelli, an Italian tyre brand, has announced a partnership with the FIA Formula 1 World Championship by launching the "Pirelli Hot Laps" programme, which "will allow spectators, celebrities and guests attending a Grand Prix to have an extraordinary and unique experience: being driven in a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 113976
• Published on 27/02/18 at 11:30
©  D.R.
Carabao Cup final: Arsenal FC - Manchester City FC draws 1.282 million subscribers on Sky Sports

The Arsenal FC (Premier League) - Manchester City FC (Premier League) final of the 2017-18 Carabao Cup (0-3), played at Wembley Stadium (London) in front of 85,671 spectators, drew an average of 1,282,000 subscribers on the pay-TV channel Sky Sports Main Event in the United Kingdom, on Sunday…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 114007
• Published on 27/02/18 at 11:04
©  car2go
Serie A TIM: car2go (car sharing) becomes an official partner of AS Roma from February 2018

car2go, a car sharing service from the German automobile group Daimler, has become an official "mobility sharing" partner of AS Roma (Serie A TIM) on 23/02/2018. This is a fourth level partnership in the sponsorship hierarchy of the Italian club, of which the duration has not been…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 114006
• Published on 27/02/18 at 10:29
©  UEFA
UEFA: €371m for the 24 teams of Euro 2020 (versus €301m for Euro 2016, +23.2%)

"A substantial increase in the amount distributed to the teams participating in the final tournament of UEFA EURO 2020 was also approved by the UEFA Executive Committee (on 25/02/2018). The 24 national teams will share a total of €371m compared with the €301m distributed at UEFA EURO 2016 in…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 113980
• Published on 27/02/18 at 09:55
©  D.R.
Bundesliga: Peter Leible named the new head of global audiovisual rights on 23/02/2018

"Effective 01/08/2018, Peter Leible will take over the role of Head of Global Audiovisual Rights at Bundesliga International in Frankfurt (GER). Leible has currently been managing the DFL subsidiary’s office in Singapore for six years. His successor is Kevin Sim, who on 15/04/2018 will take over…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Stadiums
• Article # 113999
• Published on 26/02/18 at 18:29
©  Manchester United Official Channel
Manchester United: over 370,000 YouTube subscribers 4 days after the launch of the club's channel

Manchester United FC is the latest Premier League club to launch an official YouTube channel on 22/02/2018. In just four days, Manchester United already has more than 370,000 subscribers and is positioned as the eleventh most followed European club on YouTube (see ranking below). The video…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 113983
• Published on 26/02/18 at 17:34
©  Lega Serie A
Belgium: Eleven Sports acquires TV rights for the Serie A, LaLiga, and Bundesliga for 2018-2021

The British audiovisual group Eleven Sports Network has renewed its exclusive broadcasting rights agreement for the Serie A TIM and the Bundesliga, in Belgium, for a three-year period from 2018-2021, on 19/02/2018. Eleven Sports was the TV rights holder of the Serie A for the previous three-year…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 113971
• Published on 26/02/18 at 16:59
©  WR
Japan 2019: Toppan Printing (printing) official supplier of the Rugby World Cup

Toppan Printing, a Japanese printing solutions company, has become an official supplier of the 2019 Rugby World Cup on 21/02/2018. "Toppan will provide its support of the tournament's marketing programme through its extensive portfolio of printing services, while also furthering promotion via a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 113956
• Published on 26/02/18 at 16:20
©  IFAB
IFAB: decision to be made on Video Assistant Referees at the Annual General Meeting on 03/03/2018

The IFAB is to make a decision on Video Assistant Referees at the 132nd Annual General Meeting, to be held at FIFA headquarters in Zurich (SUI) on Saturday 03/03/2018. The agenda (available to download) provides that the body discusses changes to the laws of the game related to the Video…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Legal, …
• Article # 113962
• Published on 26/02/18 at 15:49
©  UEFA
Europa League: Enterprise Rent-a-Car extends its partnership for the 2018-2021 cycle

Enterprise Rent-a-Car, an American car rental group, has extended its partnership with the Europa League for the 2018-2021 cycle, announced UEFA on 23/02/2018. Enterprise Rent-a-Car has been an official partner of the European club competition since 2015-16. "Since the start of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 113957
• Published on 26/02/18 at 15:09