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©  FC Bayern Munich
Germany: FC Bayern Digital & Media Lab a partner with three European clubs in 2018

FC Bayern Munich (Bundesliga) has entered a series of digital partnerships, via the FC Bayern Digital & Media Lab Gmbh, with three European clubs including, "20-time Swiss champions FC Basel 1893 (Raiffeisen Super League), 24-time Austrian champions FK Austria Wien (Österreichische…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 136062
• Published on 19/12/18 at 11:45
©  LFP
Coupe de la Ligue BKT: Indian title sponsor BKT will double donations to Restos du Cœur association

"On the occasion of the Round of 16 of the Coupe de la Ligue BKT, from 18 to 20/12/2018, football fans are invited to donate to the association Restos du Cœur. In exchange, BKT pledges to double their amount donated," stated the LFP on 18/12/2018. "A great official cause of the Coupe de la…
Domain(s): Public Authorities & Regulations
• Category(ies): Sponsors - Partners
• Article # 136079
• Published on 19/12/18 at 11:15
©  BVB
Bundesliga: attendance for Matchday 15 of 2018-19 (42,330 spectators on average per game)

Matchday 15 of the 2018-19 Bundesliga season drew an average of 42,330 spectators per game, from 14 to 16/12/2018. The average fill rate was close to 85%. Borussia Dortmund - SV Werder Bremen (2-1), on Saturday 15/12/2018 (kick-off at 18:30 CET), was the game that posted the best attendance…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 135979
• Published on 19/12/18 at 10:45
©  ManCity
Premier League: attendance for Matchday 17 of 2018-19 (33,275 spectators on average per game)

Matchday 17 of the 2018-19 Premier League season drew an average of 33,275 spectators per game on 15 and 16/12/2018. This is the worst performance of the English league since the beginning of the season. The average fill rate was close to 95%. Manchester City FC - Everton FC (3-1), on…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 135980
• Published on 19/12/18 at 10:15
©  Real Madrid CF
LaLiga Santander: attendance for Matchday 16 of 2018-19 (20,981 spectators on average per game)

Matchday 16 of the 2018-19 LaLiga Santander season drew an average of 20,981 spectators per game, from 14 to 17/12/2018. This is the worst performance of the Spanish league since the beginning of the season. The average fill rate was 70%. Real Madrid CF - Rayo Vallecano de Madrid (1-0), on…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 136002
• Published on 19/12/18 at 09:45
©  D.R.
Spain: Iberia (airline) becomes an official sponsor of the RFEF for three seasons until 2021

Iberia, the Spanish airline of the British group International Airlines Group, has become a partner and "official airline of the Real Federacion Espanola de Futbol (RFEF) and its national teams" for three seasons (2018-2021), announced the Spanish Federation on 18/12/2018. Iberia benefits from…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 136054
• Published on 18/12/18 at 17:40
©  Hyundai
Hyundai: Olympique Lyonnais agreement "a model partnership" for our other European Top 5 clubs

"The agreement between Olympique Lyonnais (Ligue 1 Conforama) and Hyundai is a model partnership and activation that has enabled the company to leverage its broader commitment at the European level with other clubs, and can serve as their 'Best Case'. This sharing of 'best practices' will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 135586
• Published on 18/12/18 at 16:54
©  CIO
IOC: launch of an olympic store on Tmall (marketplace, China) with TOP partner Alibaba (e-commerce)

The IOC has launched in collaboration with Alibaba, a Chinese group specialised in e-commerce, "the first-ever Olympic store on Tmall, China's largest B2C marketplace for brands and retailers," announced the Committee on 15/12/2018. "The Olympic store on Tmall will offer official products…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 136037
• Published on 18/12/18 at 16:24
©  D.R.
CONMEBOL: Facebook, Globo, SporTV, Fox Sports, DAZN & DirecTV win Libertadores & Sudamericana rights

The social network Facebook, the Brazilian free-TV channel Globo and the pay-TV package SporTV (both subsidiaries of the Brazilian audiovisual group Globo), the pay-TV operator Fox Sports, the British OTT platform DAZN and the pay-TV group DirecTV, will share the broadcasting rights of the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 136012
• Published on 18/12/18 at 15:49
©  D.R.
Serie A TIM: Inter Milan launches an official channel on the Chinese video sharing platform TikTok

FC Internazionale Milano (Serie A TIM) has launched an official channel on the Chinese video sharing platform TikTok, according to the club on 14/12/2018. Inter is the first Serie A club to have an official account on this social network. "The Inter Official account will offer an array of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 136011
• Published on 18/12/18 at 14:45