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©  The FA
England: Head & Shoulders (shampoo) becomes an official partner of the national teams until 2020

Head & Shoulders, the shampoo brand of the US consumer products group Procter & Gamble, has become a partner of The FA, the English Football Association, for two seasons (2018-2020), on 06/09/2018. As part of the agreement, Head & Shoulders gains the status of official partner of the England…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 128335
• Published on 10/09/18 at 17:19
©  DFB
Germany: 7.8 million viewers on RTL (audience share: 28%) for Germany - Peru (friendly)

Please find below, after each match of the German national team, the TV audiences of die Mannschaft in Germany, according to data recorded by News Tank Football, since 03/09/2014. In Germany, during the 2018-2022 cycle, the matches of the German team are broadcast on: - The free and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 128324
• Published on 10/09/18 at 16:49
©  D.R.
Nations League: France - Netherlands draws 6.6 million TV viewers on M6 (audience share: 29%)

The France - Netherlands (2-1) 2018-19 Nations League match (League A, Group 1), at the Stade de France (80,000 capacity, Saint-Denis, FRA), drew an average of 6.605 million TV viewers, on the free and private TV channel M6, on Sunday 09/09/2018 (kick-off at 20:45 CET), according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 128319
• Published on 10/09/18 at 16:15
©  Schalke
eSports: Braineffect (food supplements) joins Honor, effect and Corsair as sponsors of Schalke 04

Braineffect, a German supplier of food supplements, has become an official partner of the FC Schalke 04 (Bundesliga) eSports team for the 2018-19 season, according to the German club on 06/09/2018. The value of the agreement, which may include an optional additional year, would be €150,000 per…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 128314
• Published on 10/09/18 at 15:30
©  Real Madrid CF
Real Madrid CF: record revenue of €750.9m (+11.3%) and a net profit of €31.2m in 2017-18

Real Madrid CF (LaLiga Santander) posted €750.9m in revenue (excluding proceeds from player transfers) during the 2017-18 fiscal year (from 01/07/2017 to 30/06/2018), or an increase of 11.3% over the 2016-17 fiscal year (€674.6m), according to the club, following a meeting of the Spanish club's…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 128239
• Published on 10/09/18 at 14:49
©  Chelsea FC
Premier League: Beats (headphones) extends as official partner of Chelsea FC until 2020-21

Beats by Dr Dre, an American brand of headphones and audio accessories, has extended as the "official sound partner" of Chelsea FC (Premier League) for three seasons until 2020-21, announced the club, on 06/09/2018. Beats has held the status of official partner, the second level in the sponsorship…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 128297
• Published on 10/09/18 at 14:20
©  D.R.
Licensing: Juventus renew agreement with IMG in Asia/Oceania and expand to the USA and Canada

IMG Licensing, the specialised branch of the agency IMG, has renewed and expanded its agreement with Juventus FC (Serie A TIM) on 05/09/2018. The duration of the new contract has not yet been communicated. IMG Licensing became Juventus FC's "exclusive licensing representative" in Japan…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 128278
• Published on 10/09/18 at 13:00
©  @juventusfcen
Transfers: €5.82bn in transfer fees spent by the Top 5 European clubs in 2018 (CIES)

Top 5 European clubs spent a total of €5.82bn in transfer fees in 2018, according to the Football Observatory of the International Centre for Sport Studies in its monthly report published on 03/09/2018. For the first time since 2012, this amount is down (-2.4%) compared to the previous year…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 128273
• Published on 10/09/18 at 12:15
©  D.R.
Germany: Perform (DAZN) acquires the live broadcast rights to Euro national team matches until 2022

The British group Perform has acquired, for its OTT platform DAZN, the live broadcasting rights, in Germany, Switzerland and Austria, to qualification matches for international competitions of all European teams (excluding the German, Swiss and Austrian nationals teams) for the 2018-2022 cycle, on…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 128238
• Published on 10/09/18 at 10:24
LaLiga: launch of a Smart TV application in collaboration with Samsung

LaLiga has launched an official application for Smart TVs in collaboration with the South Korean group Samsung, on 05/09/2018. The application will be available only on Samsung Smart TVs. Users of the app will have access to "a wide variety of content, including LaLiga Santander and LaLiga…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 128202
• Published on 10/09/18 at 09:30