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©  RBB
LaLiga Santander: Real Betis launches a new version of its website and mobile application

Real Betis Balompié (LaLiga Santander) have launched a new version of its website www.realbetisbalompie.es and mobile application, on 14/09/2018. The two new digital offerings from the Andalusian club have been developed by BeSoccer, a Spanish company specialised in football results and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 129237
• Published on 24/09/18 at 10:39
©  LFP
France: Ligue 1 Conforama and Domino's Ligue 2 guides in braille for a sixth consecutive season

"For the sixth consecutive season, the Ligue de Football Professionnel is offering a specific device for all blind and visually impaired fans. For Matchday 6 of the Ligue 1 Conforama (from 21 to 23/09/2018) and Matchday 8 of the Domino's Ligue 2 (21, 22 and 24/09/2018), the Professional Football…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 129318
• Published on 21/09/18 at 17:14
Sky takeover: auction procedure between Comcast and 21st Century Fox, on 22/09/2018

The US conglomerates Comcast and 21st Century Fox, in competition for the acquisition of the British audiovisual group Sky, will use an auction procedure consisting of "a maximum of three rounds", on Saturday 22/09/2018, according to the "Takeover Panel", from the British regulation body The Panel…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 129312
• Published on 21/09/18 at 15:25
©  D.R.
Real Madrid: the club will propose to its socios to borrow €575m for the renovation of the Bernabeu

The management of Real Madrid (LaLiga Santander) will seek the agreement of the socios to contract a loan to finance the renovation project of the Santiago Bernabeu (80,000 capacity), announced several Spanish media outlets on 12/09/2018. According to these reports, Florentino Perez, the…
Domain(s): Clubs
• Category(ies): Finance, Stadiums
• Article # 129236
• Published on 21/09/18 at 14:49
©  D.R.
Tennis: Naomi Osaka (JPN), 2018 US Open winner, becomes a Nissan (automobiles) brand ambassador

Japanese tennis player Naomi Osaka has become a brand ambassador for the Japanese car manufacturer Nissan, on 13/09/2018. The deal comes following Osaka's 2018 US Open Tennis Championships victory over American Serena Williams (6-2, 6-4), on 08/09/2018. The deal was negotiated through the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 128799
• Published on 21/09/18 at 14:20
©  Paris-SG
Ligue 1 Conforama: Paris Saint-Germain opens an official store in Tokyo (Japan)

"Paris Saint-Germain (Ligue 1 Conforama) becomes the first European football club to open an official store in Japan, thanks to an exclusive collaboration with the Edifice department store in Tokyo," announced the club, on 14/09/2018. "This exceptional opening is part of the club's strategy…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 128899
• Published on 21/09/18 at 13:15
©  LaLiga
LaLiga Santander: VAR, new broadcasting technologies, and an influencer campaign for 2018-19

VAR, new camera technologies, and a dedicated infuencer campaign are some of the new items in store for the 2018-19 LaLiga Santander season, indicated the Spanish League at its LaLiga Kick Off event in Paris (FRA) on 05/09/2018, in which LaLiga bills itself as a 360° entertainment…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 128005
• Published on 21/09/18 at 11:40
©  LFC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 129304
• Published on 21/09/18 at 11:30
©  DFL
eSports: DFL launches an official competition with EA Sports for its clubs in 2018-19

"This season (2018-19) the clubs of the Bundesliga and 2.Bundesliga are to receive the opportunity for the very first time to compete against each other and determine the German Club Champion in eFootball," said the body on 20/09/2018. "It is planned that this format will be implemented in…
Domain(s): Public Authorities & Regulations
• Category(ies): esport - gaming
• Article # 129258
• Published on 21/09/18 at 11:04
©  Atlético de Madrid
Champions League: Save The Children (NGO) logo worn on the back of Atlético de Madrid shirts

Club Atlético de Madrid (LaLiga Santander) will wear the logo of the non-governmental organisation Save the Children, which promotes children's rights throughout the world, on the back of its shirts during all of the club's matches in the 2018-19 Champions League, according to the club, on…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 129259
• Published on 21/09/18 at 10:09