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©  D.R.
Top 5 European leagues: 70 of the 98 clubs (71.4%) have a sleeve sponsor in 2018-19

70 of the 98 clubs in the Top 5 European leagues have a sleeve sponsor in 2018-19 (71.4%), as of 01/02/2019. All 18 Bundesliga clubs have a sleeve sponsor, while 18 of the 20 Premier League clubs (90%), 16 of the 20 Ligue 1 Conforama clubs (80%) and 13 of the 20 LaLiga Santander clubs (65%…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 139067
• Published on 05/03/19 at 10:22
©  LaLiga
LaLiga: partnership with The Walt Disney Company and launch of a joint communication campaign

LaLiga and the American media and entertainment conglomerate The Walt Disney Company have signed a collaboration agreement through which the two entities will deploy a joint communication campaign entitled #JuegaConValores (#PlayingWithValues), announced the Spanish League on 25/02/2019. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 141154
• Published on 05/03/19 at 09:40
©  IFAB
Laws of the Game: IFAB expresses its satisfaction with VAR a year after its authorisation

"Partly as a result of its success in the 2018 FIFA World Cup in Russia, VAR is now an accepted part of football and has brought greater fairness to the game without any significant interruption with reviews on average taking just over a minute once every three games," stated IFAB after its 133rd…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 141521
• Published on 04/03/19 at 17:50
©  OneGum_Stade de Reims
Ligue 1 Conforama: OneGum (chewing gum) partner of Stade de Reims "for the entire 2018-2019 season"

OneGum, a French chewing gum manufacturer, has become a partner of Stade de Reims (Ligue 1 Conforama) "for the entire 2018-2019 season," on 21/02/2019. "OneGum is already a supplier of the French national football team since 2016." OneGum has visibility on a 3-D boards placed next to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140958
• Published on 04/03/19 at 17:14
©  Real Madrid
Real Madrid CF: "The first international convention for football coaches" from 15 to 17/03/2019

Real Madrid CF (LaLiga Santander) and its Foundation are organising a convention for football coaches from all over the world, in partnership with Kohfahl Ballstrategien (a German company responsible for managing the club's academies in Europe) and the German equipment manufacturer adidas, on the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 141231
• Published on 04/03/19 at 16:39
©  Première Ligue
2019 Pro Football Club Convention: MLS and women's football on the agenda in Monaco (27-28/05/2019)

"The fourth (French) Professional Football Club Convention will welcome MLS leaders who will reveal the impact of football in American society and celebrate the development of women's football and the place of women in the development of our sport just days before the beginning of the Women's…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 141220
• Published on 04/03/19 at 15:54
©  LaLiga
Spain: professional football generates 185,000 jobs and €4.1bn in tax revenue to the State (LaLiga)

"The professional football industry generates 185,000 jobs, €4.1bn in taxes and a turnover equal to 1.37% of Spain's GDP," announced LaLiga in presenting "an independent report called the 'Financial, Fiscal and Social Impact of Professional Football in Spain" (to download) conducted by the…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 141367
• Published on 04/03/19 at 15:15
LaLiga Santander: 25 million viewers in China watch Wu Lei's first goal for RCD Espanyol

Reial Club Deportiu Espanyol de Barcelona - Real Valladolid CF (3-1), Matchday 26 of the 2018-19 LaLiga Santander season on Saturday 02/03/2019 (kick-off at 13:00 CET, 20:00 in Beijing, China), in which Chinese striker Wu Lei (27, RCD Espanyol) scored his first goal in the Spanish league, was…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 141504
• Published on 04/03/19 at 14:36
Women's World Cup 2019: Fox to broadcast a record of 22 matches for free-TV in the United States

The American pay-TV group Fox Sports, which holds the US broadcasting rights (in English) for the Women's World Cup 2019, will broadcast all 52 matches of the competition with 22 matches broadcast free-to-air on Fox's national TV channel, "more than any FIFA Women's World Cup ever," said the…
Domain(s): Media
• Category(ies): Agencies, Authorities
• Article # 141385
• Published on 04/03/19 at 13:19
©  OM
Ligue 1 Conforama: Coca-Cola extends as an official partner of Olympique de Marseille until 2019-20

Coca-Cola European Partners, an independent Coca-Cola bottler, has extended its partnership with Olympique de Marseille (Ligue 1 Conforama) for one and a half seasons, until the end of 2019-20, according to the club, on 01/03/2019. The American beverage brand has been a partner of the club "for…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 141452
• Published on 04/03/19 at 12:20