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©  Borussia Mönchengladbach
Bundesliga: Borussia Mönchengladbach named Germany's most family-friendly club in 2019

Borussia Mönchengladbach (Bundesliga) has been named Germany's most family-friendly club for the seventh consecutive year in 2019, announced the club on 27/08/2019. Since 2013, Service Value, a German customer relationship consulting firm, has been publishing an annual national study in…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 154798
• Published on 29/08/19 at 14:35
©  LaLiga
LaLiga: the #HolaLaLigaSantander challenge generates more than 50 million views on TikTok

The #HolaLaLigaSantander challenge launched by the LaLiga to celebrate the start of the 2019-20 season (16/08/2019), has generated 220,000 creations and over 50 million views in more than 40 countries on the Chinese social network TikTok, according to LaLiga on 27/08/2019. "The challenge for…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 154799
• Published on 29/08/19 at 13:44
©  D.R.
Serie A TIM: Estra and Prima.it, shirt sponsors (sleeve and back) of ACF Fiorentina for 2019-20

Estra, a company specialised in the gas and energy sector, and Prima Assicurazioni, a vehicle insurance company, have become partners and a sleeve sponsor and back shirt sponsor respectively of ACF Fiorentina (Serie A TIM) from the 2019-20 season, according to the club on 23/08/2019. While the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154796
• Published on 29/08/19 at 12:55
©  FC Bayern
Bundesliga: HRG Germany will continue to operate "FC Bayern Tours" until 2022

HRG Germany, the German subsidiary of the travel operator HRG, will remain associated with FC Bayern Munich (Bundesliga) as part of the joint venture "FC Bayern Tours" which will be responsible for organising all of the Munich club's trips for three additional seasons (2019-2022), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154797
• Published on 29/08/19 at 12:04
©  Juventus FC
Juventus FC: installation of new video surveillance technologies at the Allianz Stadium

"New video surveillance technologies have been installed that allow total coverage of the basin (at the Allianz Stadium, 41,570 capacity) and that can identify those responsible for any event with high accuracy," announced Juventus FC (Serie A TIM) on 27/08/2019. During the 2019 off-season…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 154752
• Published on 29/08/19 at 11:29
©  Paris SG
2019-20 Ligue 1 Conforama: attendance for Matchday 3 (21,387 spectators on average per game)

Matchday 3 of the 2019-20 Ligue 1 Conforama season drew an average of 21,387 spectators per game, from Friday 23/08 to Wednesday 28/08/2019. The average fill rate was 84%. Paris Saint-Germain - Toulouse FC (4-0), on Sunday 25/08/2019 (kick-off at 21:00 CET), was the game that posted the best…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 154793
• Published on 29/08/19 at 10:49
©  LaLiga
LaLiga: "Matches involving Espanyol attract bigger audiences in China than Real or Barça" (J. Tebas)

"It's evident that China wants to have players that compete in football's elite and it's very interesting for us because Chinese players, like Wu Lei (Chinese striker who joined RCD Espanyol, LaLiga Santander, in January 2019), are a big part of this strategy. Statistically, matches involving…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 154750
• Published on 29/08/19 at 10:20
©  RMC Sport
2019-20 Europa League: one game per round broadcast on free-TV in France on the RMC Story channel

As in 2018-19, the private, free-TV channel RMC Story will broadcast one game per round free-to-air in France for the 2019-20 season, announced the channel of the Altice France group on 28/08/2019. These matches, which will start on 19/09/2019 for the first round of the group stage, will also be…
Domain(s): Media
• Category(ies): Agencies
• Article # 154741
• Published on 29/08/19 at 09:45
©  Manchester City FC
Manchester City: Superbloke (sports service developer) partner in Korea, Japan and South East Asia

"Manchester City FC (Premier League) has announced a new partnership with sports service developer, Superbloke to become the club's official blockchain-based Gacha (type of video game) partner in Korea, Japan and South East Asia," announced the club on 26/08/2019. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 154742
• Published on 28/08/19 at 17:15
©  Puma
Olympique de Marseille: Puma launches a special birthday jersey in the presence of Usain Bolt

Olympique de Marseille (Ligue 1 Conforama) and Puma presented a "birthday jersey", celebrating the 120th anniversary of the club in the colours of OM at the inauguration of a city stadium, in the presence of the former sprinter Usain Bolt (JAM, Puma ambassador), on 27/08/2019. "So tonight it…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 154713
• Published on 28/08/19 at 16:09