Archives February, 2020 (page 6/25)

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©  AC Milan

AC Milan: new website and Instagram for the foundation of the club, which celebrates 17 years

AC Milan (Serie A TIM) has launched a new version of the Fondazione Milan website, as well as an Instagram account entirely dedicated to its news, to celebrate the foundation's 17th anniversary, announced the club on 20/02/2020. "Fondazione Milan's website has been revamped and made more…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 176004
• Published on
©  OM

Olympique Marseille: collaboration with rapper Sat l'Artificier to animate the pre-match experience

"Always looking to improve and modernise the fan experience at the Orange Vélodrome (66,226 capacity), Olympique de Marseille (Ligue 1 Conforama) is proud to announce its collaboration with Sat l'Artificier, a member of the Fonky Family (a rap group from Marseille, FRA)," announced the French club…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 175990
• Published on
©  Paris SG

Coronavirus: Paris Saint-Germain and ALL show support for China via a special shirt versus Bordeaux

Paris Saint-Germain players wore shirts displaying the message "Stay Strong China" in Chinese and in English on the club's front shirt sponsorship space, in order to show their support for the recent Coronavirus outbreak, during the club's match versus FC Girondins de Bordeaux (4-3, Matchday 26 of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Sponsors - Partners
• Article # 175976
• Published on
©  MLS

Major League Soccer: unprecedented coverage across 190 countries for the 2020 season

The 25th Major League Soccer (MLS) season, which begins on Saturday 29/02/2020 and ends in November 2020, will be broadcast in 190 countries and territories, an unprecedented coverage, according to the North American football league on 20/02/2020. The media and marketing rights agency IMG…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 175972
• Published on
©  D.R.

Manchester United FC: campaign with Cadbury (confectionery) to fight loneliness among the elderly

Manchester United FC (Premier League) have joined the charity Age UK and the British confectionery company Cadbury, to promote the brand's "Donate your words" campaign," which highlights the issues of loneliness amongst Britain's older generation," announced the club on 23/02/2020. "The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 175965
• Published on
©  D.R.

Spain: Government wants to cut gambling advertising on TV and radio by 80%

Alberto Garzon, Spanish Minister of Consumer Affairs, has presented the draft Royal Decree against the advertising of gambling companies in Spain on 21/02/2020. This law is expected to be proposed to the Cortes Generales (Spanish Parliament) during 2020. "The government wants to reduce…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 175921
• Published on
©  NBA

NBA: 2020 All-Star Game TV audience up 8% with introduction of the new "Elam Ending" format

The 2020 NBA All-Star Game, played at the United Center in Chicago, Illinois, drew an average of 7.3 million viewers in the United States on the pay-TV channel TNT belonging to the North American broadcasting group Turner, on Sunday 15/02/2020 (at 18:10 US East Coast time, 02:10 CET D+1)…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 175639
• Published on
©  SPAL 2013

Serie A TIM: Orlandi Lubrificanti, main shirt sponsor of SPAL 2013 until the end of 2019-20

Orlandi Lubrificanti, an Italian motor oil manufacturer, has extended its partnership with Società Polisportiva Ars et Labor 2013 (Serie A TIM) and will once again become the main shirt sponsor of the men's team from 15/02/2020 until the end of the 2019-20 season (30/06/2020), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 175863
• Published on

DAZN: creation of a global football advertising package "to reach more than 400 million fans"

DAZN Media, the advertising subsidiary of DAZN Group, has launched "its biggest-ever football package, offering one brand partner the opportunity to reach more than 400 million football fans in over 40 markets, across DAZN Group's OTT, digital (including the sports news website Goal.com), VoD and…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 175882
• Published on
©  D.R.

LaLiga Santander: Taiping Life Insurance becomes a regional partner of FC Barcelona in East Asia

Taiping Life Insurance, a Chinese insurance conglomerate, has become a regional partner of FC Barcelona (LaLiga Santander) for China, Macau, Taiwan and Hong Kong for three and a half seasons (2019-2023), announced the club on 21/02/2020. Taiping Life Insurance has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 175862
• Published on