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©  UEFA
2020-21 Champions League: results of the draw for the group stage

Defending champions FC Bayern Munich (Bundesliga, GER), will play in Group A of the group stage of the 2020-21 Champions League, alongside Club Atlético de Madrid (LaLiga Santander, ESP), FC Red Bull Salzburg (Tipico Bundesliga, AUT) and Lokomotiv Moskva (Russian Premier League). Paris…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs
• Article # 194775
• Published on 01/10/20 at 18:46
©  Setanta Sports Eurasia
LaLiga Santander: Setanta Sports Eurasia extends TV rights for the Baltics until the end of 2025-26

Setanta Sports Eurasia, a television network operating in the Baltic States, Eastern Europe and Central Asia, and subsidiary of the Irish pay-TV group Setanta Sports, has extended its rights to broadcast LaLiga Santander in Estonia, Latvia and Lithuania for five years "until the end of the 2025-26…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication
• Article # 194743
• Published on 01/10/20 at 17:13
©  Atalanta BC
Atalanta BC: Sanpellegrino (mineral water), official partner for two seasons until 2021-22

Sanpellegrino, an Italian mineral water and beverage brand from the Bergamo (ITA) region, has become the "official water" of Atalanta BC (Serie A TIM) as part of a two-season agreement until the end of 2021-22, announced the club on 28/09/2020. Sanpellegrino, owned by the Swiss multinational…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194729
• Published on 01/10/20 at 16:03
©  Parimatch
LaLiga: Parimatch, regional betting partner for the Commonwealth of Independent States (2020-2022)

Parimatch, a sports betting operator of Ukrainian origin based in Limassol (Cyprus), has become an official betting partner of LaLiga for the Commonwealth of Independent States (CIS) as part of a "two-season (2020-2022) agreement," announced the Spanish League on 30/09/2020. The agreement covers…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 194703
• Published on 01/10/20 at 14:44
©  FC Bayern Munich
DFL-Supercup 2020: 8 million viewers for FC Bayern Munich - Borussia Dortmund on ZDF

FC Bayern Munich - Borussia Dortmund (3-2), 2020 DFL-Supercup, drew an average of 8.07 million viewers in Germany on the public TV channel ZDF, on Wednesday 30/09/2020 (kick-off at 20:30 CET). This figure represented an audience share of 27.2% and enabled ZDF to post the best audience in the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 194700
• Published on 01/10/20 at 13:44
©  FC Nantes
FC Nantes: launch of a weekly podcast in partnership with French regional radio station Alouette

FC Nantes (Ligue 1 Uber Eats) has launched its own podcast, with one episode per week available every Wednesday, in partnership with the French regional radio station Alouette, announced the club on 29/09/2020. "To mark International Podcast Day, Wednesday 30/09/2020, this is an exceptional…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 194509
• Published on 01/10/20 at 12:44
©  FC Bayern Munich
FC Bayern Munich: "The crisis has laid bare how vulnerable the football business model is" (O. Kahn)

"The (Covid-19) crisis has ruthlessly laid bare how vulnerable the football business model is. The saturation of the clubs' traditional sources of income, coupled with further increases in salaries, will lead to a dead end in the long run. Pandemic clauses and Financial Fair Play regulations that…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums, …
• Article # 194672
• Published on 01/10/20 at 11:54
©  FC Girondins de Bordeaux
FC Girondins de Bordeaux: a new website and new mobile and tablet applications

"Created in the early 2000s, the official website of FC Girondins de Bordeaux (Ligue 1 Uber Eats) is presenting the sixth revamping in its history," announced the club on 30/09/2020. "This new site, available in both desktop and mobile versions, is accompanied by new applications available on the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 194633
• Published on 01/10/20 at 11:00
©  Roland-Garros
French Open: Oppo invites eight fans to play at night on the Simonne-Mathieu court, on 10/10/2020

Oppo is activating its partnership with Roland-Garros by offering a new experience built around three pillars: a partnership with French tennis player Gaël Monfils, a brand content programme on Tiktok and Instagram Reels, and the "Shot of the night" experience, the Chinese smartphone maker said on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 194670
• Published on 01/10/20 at 10:24
©  Manchester City FC
Premier League: Axi (Forex trading), "official online trading partner" of Manchester City FC

Axi (formerly AxiTrader), an Australian online broker specialised in Forex trading and currency services, has become the "official online trading partner" of Manchester City FC (Premier League) from 2020-21 as part of a "multi-year global partnership," announced the club on 30/09/2020. "The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance
• Article # 194624
• Published on 01/10/20 at 09:35