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©  D.R.
Canal+: acquisition of 6.5% of the African pay-TV group MultiChoice (parent company of Supersport)

Canal+ has increased its stake in the South African pay-TV group MultiChoice beyond the 5% threshold on 29/09/2020 and now holds 6.5% of the capital of the "leader of pay-TV in Africa," announced the French free and pay TV group on 05/10/2020. "In accordance with South Africa's stock exchange…
Domain(s): Media
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 195041
• Published on 05/10/20 at 17:44
©  DC
LFP: domestic audiovisual rights for the 2020-2024 cycle

With €1.172bn per season over the 2020-2024 cycle (+61% compared to €726.5m for the 2016-2020 cycle), Ligue 1 has emerged as the European league with second most valuable domestic TV rights market since the beginning of the 2020-21 season. Nevertheless, the LFP's TV rights remain the fifth…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 193417
• Published on 05/10/20 at 17:14
LFP TV rights (2020-2024): surprise arrival of Mediapro and Free; record value of €1.3bn per year

With €1.172bn per season over the 2020-2024 cycle (+61% compared to €726.5m for the 2016-2020 cycle), Ligue 1 has become the European league with the second most valuable domestic TV rights since the start of the 2020-21 season. Nevertheless, the LFP's TV rights remain the fifth most valuable of…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 193419
• Published on 05/10/20 at 16:21
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (October 2020)

The 18 clubs competing in the 2020-21 Bundesliga season have more than 135 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/10/2020. The Bundesliga is the fourth most popular Top 5 league on these three social networks combined, behind the…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 194725
• Published on 05/10/20 at 15:09
©  Leeds United FC
Premier League: Cadbury (Mondelēz) official partner of Leeds United FC for 2020-21

Cadbury, a chocolate bar brand belonging to the American confectionery manufacturer Mondelēz International (Milka, Oreo and Toblerone...), has become the "official snacking partner" of Leeds United FC (Premier League) from 2020-21, announced the English club on 01/10/2020. According to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 194995
• Published on 05/10/20 at 14:15
©  LFP
2020-21 Ligue 1 Uber Eats: 416,000 viewers for OGC Nice - FC Nantes (Matchday 6) on Canal+

OGC Nice - FC Nantes (2-1), on Matchday 6 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 416,000 viewers on the pay-TV channel Canal+ on Saturday 03/10/2020 (kick-off at 21:00 CET), according to data from the audience measurement institute Médiamétrie. This figure represented an…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 194986
• Published on 05/10/20 at 13:09
©  AC Milan
Serie A TIM: Crai (supermarkets), official partner of AC Milan from 2020-21

Crai, an Italian supermarket chain and distributor, has become an official partner of AC Milan from 2020-21, announced the club on 03/10/2020. Crai benefits from the status of official partner, the fourth level in the Italian club's sponsorship hierarchy. "The agreement between AC Milan and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 194975
• Published on 05/10/20 at 12:09
Mediapro: Téléfoot application available on Sony Android TVs

The application of the Téléfoot pay channel (Mediapro group) is now available "on all Sony Android TV televisions, including older models", announced Sony France on 02/10/2020. The Téléfoot application has been available in France on Samsung Smart TVs (except models prior to 2018) since…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 194962
• Published on 05/10/20 at 11:31
©  FIFA
FIFA: approval and adaptation of protocols and regulations in response to the Covid-19 health crisis

The Bureau of the FIFA Council has approved the "Return to Football - International Match Protocol" (document available to download), "which FIFA shared with its 211 member associations and the six confederations, in light of the current evolution of the Covid-19 pandemic," announced the…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Stadiums
• Article # 194963
• Published on 05/10/20 at 10:57
©  Juventus FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 194832
• Published on 05/10/20 at 10:04