Archives October, 2020

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©  Pedro Gonzalez

Spain: RFEF general assembly approves a 2021 provisional budget of €357.4m (+59%) for 2021

The ordinary general assembly of the Real Federacion Espanola de Futbol (RFEF) has approved a provisional budget of €357.4m for the financial year 2021, according to the Spanish Federation at the end of the assembly, which took place via videoconference on 26/10/2020. This provisional budget is…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 197930
• Published on
©  ACF Fiorentina

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 197869
• Published on
©  FCL

"When you are abandoned by your main client, there is a danger of cataclysm" (L. Fery, FC Lorient)

"We must not forget that the clubs support an entire local economy and continue to pay their employees. We, our obligations, we face them. But when we are abandoned by our main client (Mediapro), there is a danger of cataclysm. And it is not creating a catastrophe to say this out loud," said Loïc…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 197906
• Published on
©  Red Bull

esports: Red Bull to live stream the Worlds 2020 final to make LoL "more accessible to new viewers"

Red Bull, an energy drinks brand, has activated its partnership with Riot Games and will broadcast the final of the 2020 League of Legends World Championship (Worlds) on its Twitch and YouTube channels on 31/10/2020, announced the Austrian group on 28/10/2020. The aim of this broadcast is to help…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, esport - gaming
• Article # 197907
• Published on
©  BuJo

6 Nations/France-Ireland: Guinness launches a "limited-edition" burger and drink kit for Irish fans

The Irish beer brand Guinness, part of the British group Diageo, has activated its partnership with the 6 Nations Tournament in Ireland with the launch of a "limited-edition" burger and drink "rugby at home kit" to mark the return of the competition, announced Six Nations Ltd, the organising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 197865
• Published on
©  Canal+

LFP TV rights: "Téléfoot's situation has nothing to do with the health crisis" (M. Saada, Canal )

"I am indeed very worried about French football (in relation to Mediapro's non-payment of the second installment of around €145m for the TV rights of Ligue 1 Uber Eats and Ligue 2 BKT for the 2020-21 season). The Téléfoot situation has nothing to do with the health crisis. Since the resumption…
Domain(s): Media
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 197896
• Published on
©  American Express

Paris Saint-Germain: American Express launches advert campaign focused on inclusion and diversity

American Express, an American financial services company, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has launched a new advertising campaign that "celebrates diversity and inclusion," announced the group on 29/10/2020. "Launched on 01/11/2020 and visible…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 197732
• Published on
©  Chris Synnott

World Rugby: Chris Synnott appointed head of broadcast and media rights sales

Chris Synnott has been appointed head of broadcast and media rights sales at World Rugby "with a focus on expanding the media rights sales strategy of leading properties such as the men's and women's Rugby World Cups," announced the international federation on 28/10/2020. Synnott's position is a…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Legal
• Article # 197630
• Published on
©  FAI

Ireland: Umbro succeeds New Balance as equipment supplier of the Football Association (2020-2026)

Umbro, an English brand belonging to the American company Iconix Brand Group, has become the official equipment supplier of the Football Association of Ireland (FAI) for "a six-year period" from 01/11/2020 (2020-2026), announced the Association and brand on 29/10/2020. Umbro will supply the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 197845
• Published on