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©  YouTube
adidas: launch of the "adidas Football Collective" initiative helping amateur clubs in Europe

The German equipment manufacturer has launched the "adidas Football Collective" initiative to help amateur football clubs "by committing to offer 150,000 match kits in Europe, including 30,000 in France," announced adidas on 10/11/2020. "adidas will deliver 150,000 men's, women's and children's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 199304
• Published on 16/11/20 at 10:29
©  Signify
PSV Eindhoven/Covid-19: Signify installs 15 UV-C luminaires to disinfect facilities

Signify, a company specialised in lighting solutions and a subsidiary of the Dutch technology group Philips, has activated its partnership with PSV Eindhoven (Eredivisie) by supplying the Dutch club with 15 UV-C luminaires (electric light units) capable of disinfecting the air, surfaces and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 199353
• Published on 16/11/20 at 09:35
©  The FA
England: The FA launches the "Football Leadership Diversity Code" to promote diversity and inclusion

The Football Association has presented the "Football Leadership Diversity Code" (document available to download), a text that aims to promote diversity and inclusion in English football, on 27/10/2020. 42 English clubs - 19 of which are Premier League clubs - are among the first signatories of…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 199406
• Published on 13/11/20 at 17:14
©  FIGC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 199379
• Published on 13/11/20 at 15:40
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 199378
• Published on 13/11/20 at 15:20
©  UEFA
Euro 2020: Hungary, N. Macedonia, Slovakia and Scotland last qualified teams via play-offs

Hungary, North Macedonia, Slovakia and Scotland are the last four countries qualified for the final phase of Euro 2020, postponed to 2021 due to the coronavirus pandemic (Covid-19), at the end of the play-off finals played on 12/11/2020. Composition of the six groups of Euro 2020 • Group A…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Legal, Marketing - Communication, …
• Article # 199355
• Published on 13/11/20 at 14:39
©  RB Leipzig
Bundesliga: RB Leipzig enters into strategic cooperation with FC Goa (India) until 2023

RB Leipzig (Bundesliga) has entered into a strategic cooperation agreement with the Indian club FC Goa (ISL) "at least until 30/06/2023," announced the German club on 12/11/2020. "A new chapter is beginning in (RB Leipzig's) still young history. The partnership will be the first step taken by…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 199357
• Published on 13/11/20 at 14:00
©  FC Barcelona
Twitter: Top 100 European football clubs with the most followers (November 2020)

With nearly 63 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/11/2020. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 199010
• Published on 13/11/20 at 13:24
©  D.R.
Fnatic: Lavazza (coffee) offers an in-game experience to celebrate its entry into esports

Lavazza, an Italian coffee brand based in Turin (ITA), has become an official partner of Fnatic from 2020, announced the British organisation on 10/11/2020. This is Lavazza's first sponsorship agreement in esports. As part of the collaboration, Lavazza is launching an in-game experiment on the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 199302
• Published on 13/11/20 at 12:49
©  Eleven
Ligue 1 Uber Eats: Eleven Sports and Canal+ acquire broadcasting rights for Poland until 2023-24

Eleven Sports has acquired the broadcasting rights to the Ligue 1 Uber Eats for Poland until 2023-24, from beIN Media Group (holders of the LFP's international rights), announced the British audiovisual group on 12/11/2020. Eleven Sports entered into a sub-licensing agreement with Canal…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 199255
• Published on 13/11/20 at 12:15