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©  Eleven
Media: British audiovisual group Eleven acquires the OTT football platform MyCujoo (NED)

Eleven has acquired the OTT football platform MyCujoo (based in the Netherlands) and its streaming technology MyCujoo Live Services, according to the British audiovisual group on 09/11/2020. Launched in 2015, in 2019 the MyCujoo platform will broadcast more than 22,000 matches from 3,500…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 199039
• Published on 10/11/20 at 16:00
©  Chelsea FC
Chelsea FC: first Premier League club to partner with the Chinese social network Weibo

Weibo, a Chinese social network belonging to the Sina Sports group, has become a partner of Chelsea FC (Premier League) for the Chinese market from 2020-21, announced the London club on 10/11/2020. "As part of the partnership, we will utilise the Weibo platform to deliver new and exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 199041
• Published on 10/11/20 at 15:15
©  FIFA
FIFA: Players' Status Department's first annual report (2019-20 season)

The very first annual report from FIFA's Players' Status Department has been published by the body on 06/11/2020. The report reviews activities carried out between 01/07/2019 and 30/06/2020. "FIFA's Players' Status Department received a record 9,534 cases and applications, divided in two main…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 199040
• Published on 10/11/20 at 14:25
©  Olympique de Marseille
Olympique de Marseille: Intersport extends as an official partner for two seasons (2021-2023)

Intersport, a distributor of sporting goods, has extended its partnership with Olympique de Marseille (Ligue 1 Uber Eats) for an additional two seasons (2021-2023), announced the French club on 10/11/2020. "Conscious of the very difficult economic situation since the beginning of the year 2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 199011
• Published on 10/11/20 at 13:40
©  Bayern Munich
2020-21 Bundesliga: 2.1 million viewers for Dortmund - Bayern (Matchday 7) on Sky Deutschland

Der Klassiker Borussia Dortmund - FC Bayern Munich (2-3), on Matchday 7 of the 2020-21 Bundesliga season, drew an average of 2.135 million viewers on the channels of the pay-TV operator Sky Deustchland, on Saturday 07/11/2020 (kick-off at 18:30 CET), according to data from German audience…
Domain(s): Media
• Category(ies): Media Audiences, Agencies, Essentials Media
• Article # 198949
• Published on 10/11/20 at 12:30
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 4.3 million viewers in Spain for Matchday 9

9 of the 10 games on Matchday 9 of the 2020-21 LaLiga Santander season, played behind closed doors from 06 to 08/11/2020, posted a cumulative audience of 4.293 million viewers in Spain (3.745 million on the Movistar LaLiga pay-TV channels  and 548,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 198974
• Published on 10/11/20 at 11:50
©  LFP
2020-21 Ligue 1 Uber Eats: 1.03 million viewers for PSG - Stade Rennais (Matchday 10) on Canal+

Paris Saint-Germain - Stade Rennais FC (3-0) on Matchday 10 of the 2020-21 Ligue 1 Uber Eats season, drew an average of 1.03 million viewers on the pay-TV channel Canal+, on Saturday 07/11/2020 (kick-off at 21:00), according to data from the audience measurement institute Médiamétrie. This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 198821
• Published on 10/11/20 at 11:20
©  Okaia
FFF: Okaia (perfume) launches "Eau Bleue" the "signature scent of the French football team"

Okaia, a start-up from Nice (FRA) founded in 2020, is collaborating with the Fédération Française de Football and has launched "Eau Bleue" (Blue Water), "the first fragrance in its collection of ephemeral perfumes designed to refine the world of sport," said the company, which is associated with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 198923
• Published on 10/11/20 at 10:50
©  ATP
Tennis: Daniele Sano (ITA), appointed chief business officer of the ATP from 01/12/2020

Italian Daniele Sano, 44, has been appointed as chief business officer of the Association of Tennis Professionals (ATP), according to the body on 11/09/2020. Daniele Sano will take up his post on 01/12/2020 and will report to fellow Italian Massimo Calvelli CEO of the ATP, himself lead by…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Stadiums
• Article # 198969
• Published on 10/11/20 at 10:20
©  LFP
LFP: "I knew when I arrived that a renegotiation of TV rights was to be expected" (V. Labrune)

"By running for the presidency of the Ligue de Football Professionnel, I knew the general context and the associated risks. And I am ready to face them. I knew that such an earthquake was not to be ruled out and that a renegotiation of these TV rights was to be expected," said Vincent Labrune…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 198824
• Published on 10/11/20 at 09:35