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©  FC Barcelona
FC Barcelona: Oppo activates its partnership with the #GoForItChallenge on TikTok

Oppo, a Chinese smartphone manufacturer, has activated its partnership with FC Barcelona (LaLiga Santander) by launching the #GoForItChallenge, a challenge on the video sharing platform TikTok, through which fans can share "their favourite Barça-related moments and experiences," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 198356
• Published on 04/11/20 at 12:20
©  Simone Arveda/Pegaso Newsport Simone Arveda/Pegaso Newsport Simone Arveda/Pegaso Newsport
Serie A TIM: Very Mobile (telecoms), main shirt sponsor of UC Sampdoria for 2020-21

Very Mobile, a mobile phone service provider belonging the Italian telecommunications operator Wind Tre, owned by the Hong Kong group CK Hutchison Holdings, has become a partner and main shirt sponsor of UC Sampdoria (Serie A TIM) for the 2020-21 season, announced the club on 30/10/2020. UC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 198354
• Published on 04/11/20 at 11:45
©  Damien LG / OL
LFP: "Selling exclusive TV rights in the traditional way no longer makes sense" (J-M Aulas, OL)

"The fact of selling exclusive rights, in the traditional way, no longer makes sense in the face of the possibility of having content on demand for everyone. There is an obvious price dimension. If on the one hand Mediapro does not manage to have as many subscribers as they wished, it is because…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 198283
• Published on 04/11/20 at 11:09
©  ECA
ECA Annual Report 2019-20: "A year like no other in the history of European club football"

"2019-20 was a year like no other in the history of European club football. Covid-19 had a seismic impact on the world and even brought football to a complete standstill. This year's Annual Report outlines ECA's key activities during and prior to the pandemic," stated the European Club…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 198334
• Published on 04/11/20 at 10:35
©  Villarreal CF
LaLiga Santander: Villarreal CF to open an academy in Mexico City (MEX), its first in Latin America

Villarreal CF (LaLiga Santander) will open an academy in Mexico City, the capital of Mexico, its first in a Latin American country, announced the club on 30/10/2020. "Villarreal CD Mexico Academy will have five bases throughout Mexico City. The boys and girls from Villarreal CD Mexico Academy…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 198335
• Published on 04/11/20 at 10:00
©  FC Inter Milan
Champions League: head-to-head Real Madrid CF - FC Inter Milan, opponents on 03/11/2020

With a brand valuation of €1.419bn, Real Madrid CF (LaLiga Santander) are ranked first place in the "Football Annual 2020" ranking established by the American company Brand Finance, a specialist in the economic valuation of brands, versus 14th for FC Internazionale Milano (Serie A TIM), as the two…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 198280
• Published on 03/11/20 at 17:45
©  PSG
Ligue 1 Uber Eats: opening of a new Paris Saint-Germain Academy in Belo Horizonte (Brazil)

Paris Saint-Germain (Ligue 1 Uber Eats) has opened a new site for the Paris Saint-Germain Academy in the city of Belo Horizonte (population of 2.5 million), in the state of Minas Gerais, Brazil, announced the club on 29/10/2020. "Belo Horizonte is the 6th largest city in the country with more…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 198248
• Published on 03/11/20 at 16:49
©  AC Milan
esports: AC Milan launches a section in collaboration with the Italian organisation Qlash

AC Milan (Serie A TIM) has launched an esports section in collaboration with Qlash, a "leading" Italian esports organisation, announced the club on 02/11/2020. AC Milan Qlash will take part in the "eSerie A TIM", the official esports competition of the Italian League (see below) as well as in "all…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 198246
• Published on 03/11/20 at 16:09
©  LaLiga
2020-21 LaLiga Santander: a cumulative audience of 3.9 million viewers in Spain for Matchday 8

The 10 games on Matchday 8 of the 2020-21 LaLiga Santander season, played behind closed doors from 31/10 to 02/11/2020, posted a cumulative audience of 3.932 million viewers in Spain (3.507 million on the Movistar LaLiga pay-TV channels and 425,000 on the free-TV channel Gol) according to data…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 198247
• Published on 03/11/20 at 15:29
2020-21 Bundesliga: a cumulative audience of 3.7 million viewers for Matchday 6 on Sky Deutschland

Seven of the nine games on Matchday 6 of the 2020-21 Bundesliga season, played from 30/10 to 02/11/2020, posted a cumulative audience of 3.776 million viewers on the channels of the pay-TV operator Sky Deutschland, according to the data from the German audience measurement institutes AGF and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 198218
• Published on 03/11/20 at 14:49