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©  SFC
eSports: Southampton FC (Premier League) launches a team with the recruitment of a FIFA player

Southampton FC (Premier League) have created an eSports team by recruiting the player Owen Venn (ENG), alias "SaintsVenny" - who will play on the FIFA 20 video game, announced the club on 19/12/2019. Southampton thus becomes the fifth 2019-20 Premier League club to launch an eSports division…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 172077
• Published on 09/01/20 at 13:39
©  D.R.
Real Madrid CF: a partnership with IMG for the installation of geo-localised virtual advertising

IMG, a media and marketing rights agency belonging to the Endeavour Group, has become an exclusive partner of Real Madrid CF (LaLiga Santander) for the marketing of geo-localised virtual advertising on signage at the Santiago Bernabéu (80,000 capacity), announced Project11, a London-based sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 172078
• Published on 09/01/20 at 12:24
©  CAF
Africa: Sadio Mané (SEN), Asisat Oshoala (NGA), Algeria and Cameroon crowned at the CAF Awards 2019

The Senegalese player Sadio Mané was crowned African Player of The Year and the Nigerian player Asisat Oshoala crowned Women's Player of The Year 2019 at the 28th edition of the CAF Awards held in Hurghada (EGY), on the shores of the Red Sea, on 07/01/2020. Sadio Mané (Liverpool FC), who…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication
• Article # 172051
• Published on 09/01/20 at 11:30
France football TV rights: "Today, we are more in a logic of sharing (rights)" (Alain Weill, Altice)

"We are very calm since RMC Sport is a success in the sense that the channels contributed, in a complicated period for SFR, to revive the business, which is doing very well today. We are today in a different context and the sports rights market is also evolving. Today, we are more in a logic of…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 172016
• Published on 09/01/20 at 10:59
©  AC Milan
Serie A TIM: Giorgio Tesi Group (ornamental plants) extends as a supplier of AC Milan for 2019-20

Giorgio Tesi Group, an Italian company specialised in ornamental plants, has extended its partnership with AC Milan (Serie A TIM) until the end of the 2019-20 season, announced the club on 07/01/2020. Giorgio Tesi Group has the status of supplier, the fifth level in the Milanese club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 171996
• Published on 09/01/20 at 10:25
©  D.R.
LaLiga Santander: Villarreal CF signs a partnership with the Chinese club Tianjin Teda (CSL)

Villarreal CF (LaLiga Santander) has signed a partnership agreement with Tianjin Teda c(Chinese Super League, CSL), the Chinese club announced on 05/01/2020. As part of this agreement, five coaches sent by the Spanish club, including a goalkeeper coach and a physical trainer, will join the…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 171995
• Published on 09/01/20 at 09:40
©  Sky Sports
Ladbrokes Premiership: a record 1.4 million viewers for Celtic - Rangers (Matchday 21) on Sky Sports

Celtic FC - Rangers Football Club (1-2) at Celtic Park (60,832 capacity) in Glasgow (SCO) on Matchday 21 of the 2019-20 Ladbrokes Premiership season (kick-off at 13:30 GMT), posted a record TV audience of more than 1.4 million viewers on the pay-TV channel Sky Sports on Sunday 29/12/2019. This…
Domain(s): Media
• Category(ies): Media Audiences, Clubs
• Article # 172006
• Published on 08/01/20 at 17:44
©  D.R.
2019-20 Ligue 1 Conforama: 13 clubs have a betting operator as a partner (10 different operators)

13 Ligue 1 Conforama clubs have a sports betting operator among their partners in 2019-20, as of 06/01/2020. The seven clubs that do not are Angers SCO, Dijon FCO, FC Metz, Nîmes Olympique, Stade de Reims, Stade Brestois 29 and Toulouse FC. In total, out of the 10 betting operators represented…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 171793
• Published on 08/01/20 at 17:04
©  PL
Premier League: "Heads Up" (mental health awareness campaign) to be promoted on Matchday 26

The Premier League will promote the "Heads Up" campaign, which aims to encourage discussion about mental health, on Matchday 26 of the 2019-20 Premier League season, scheduled from 08-17/02/2020. The "Heads Up" campaign is the result of a partnership launched in August 2019 between The FA and…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 171985
• Published on 08/01/20 at 16:29
©  D.R.
2019-20 LaLiga Santander: a cumulative audience of 3.68 million viewers in Spain for Matchday 19

The ten games on Matchday 19 of the 2019-20 LaLiga Santander season, played from 03 to 05/01/2020, posted a cumulative average audience of 3.685 million TV viewers in Spain (3.227 million on the Movistar LaLiga pay-TV channels and 458,000 on the free-TV channel Gol) according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 171946
• Published on 08/01/20 at 15:49