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©  DFL
Germany: Bundesliga becomes "the world's first football league" to partner with Amazon Web Services

The Bundesliga has become "the world's first football league to partner with Amazon Web Services (AWS)" a subsidiary of the US e-commerce group Amazon, "with immediate effect," according to the DFL on 13/01/2020. "AWS is the Bundesliga's official technology provider and will deliver more in-depth…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 172356
• Published on 13/01/20 at 17:40
©  Real Madrid CF
2019-20 Supercopa de España: 2.03 million viewers for Real Madrid - Atlético Madrid on Movistar

Real Madrid CF - Club Atlético de Madrid (0-0, 4-1 on penalties), the final of the 2019-20 Supercopa de España, played at the King Abdullah Stadium (62,000 capacity) in Jeddah, Saudi Arabia, drew an average of 1.66 million viewers in Spain during regular time and 2.03 million during extra time on…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 172360
• Published on 13/01/20 at 17:00
©  OM
2019-20 Ligue 1 Conforama and Domino's Ligue 2: a record 5.57 million spectators at mid-season

"At the end of Matchday 19 of the championship, the Ligue 1 Conforama and Domino's Ligue 2 recorded an all-time attendance record, with a cumulative total of 5.57 million spectators in the stadiums (compared to 5.47 million in 2018-19)," announced the French LFP on 10/01/2020. "The Ligue 1…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 172228
• Published on 13/01/20 at 16:15
©  Newcastle UFC
Premier League: Loganair (airline) becomes a partner of Newcastle United FC from 2019-20

Loganair, a Scottish airline company, has become a partner of Newcastle United FC (Premier League) from 2019-20, announced the club on 10/01/2020. Loganair has the status of associate partner, the third level in Newcastle United FC's sponsorship hierarchy. The company will have visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 172336
• Published on 13/01/20 at 15:40
©  H&M
NFL: collaboration with H&M (clothing) for the launch of a capsule collection

H&M, a Swedish clothing-retail company, has collaborated with the National Football League and launched a capsule collection of co-branded products, according to the two companies on 09/01/2020. The agreement was negotiated by the agency IMG, which has been managing the marketing of NFL licenses…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172338
• Published on 13/01/20 at 15:00
©  LaLiga
Spain: over 100 million subscribers on LaLiga's social networks in more than 15 languages

LaLiga passed the 100 million subscribers mark across all social networks at the beginning of January 2020, announced the Spanish Professional League on 09/01/2020. "Passing this digital milestone is an achievement which should be framed within LaLiga’s wide-reaching international growth…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 172316
• Published on 13/01/20 at 14:29
©  RFEF
Supercopa de España: "It was time to come to Saudi Arabia" (L. Rubiales, RFEF)

"The decision to come to Saudi Arabia had to be made and it wasn't easy, but we all felt it was time to do it," said Luis Rubiales, president of the Royal Spanish Football Federation (RFEF) on 11/01/2020, on the eve of the final of the Supercopa de España Real Madrid CF - Club Atlético de Madrid…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 172318
• Published on 13/01/20 at 13:30
©  RFEF
United States: ESPN acquires Copa del Rey TV rights for three seasons (2019-2022)

ESPN has acquired the broadcasting rights to the Copa del Rey (Spanish Cup) for the United States for three seasons from 2019-20, according to the RFEF on 10/01/2020. The announcement came ahead of the entry of LaLiga Santander clubs into the second round of the 2019-20 Copa Del Rey, on 11 and…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 172325
• Published on 13/01/20 at 12:45
©  FIFA
IOC: Gianni Infantino, president of FIFA, elected member of the International Olympic Committee

FIFA president Gianni Infantino (ITA-SUI) has been elected as a member of the IOC at the Olympic body's 135th session in Lausanne (SUI) on 10/01/2020. 79 IOC members took part in the vote. Gianni Infantino received 63 votes (79.7%). 13 members voted against (16.4%) and 3 abstained. The IOC…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 172299
• Published on 13/01/20 at 11:59
©  n/a
"Mediapro deal a chance for French clubs to invest in the new business requirements" (G. Bolle)

"The Mediapro (2020-24 Ligue 1 and Ligue 2 domestic TV rights) deal is an opportunity for French clubs to invest in the new necessary requirements (business talent, marketing resources, digital planning) for the 'global entertainization' of French football. These coming months will be decisive for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 171815
• Published on 13/01/20 at 11:09