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©  D.R.
Naming rights in France: LFP to receive €34.2m from Uber Eats and BKT over the 2020-2022 cycle

The two French professional football divisions will change their titles from 2020-21: the leagues organised by the Ligue de Football Professionnel will be known as "Ligue 1 Uber Eats" and "Ligue 2 BKT". In total, the LFP will receive €34.2m over the 2020-2022 period from its two title sponsors…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172676
• Published on 17/01/20 at 10:15
©  Charlotte Business Journal
NBA: LendingTree (online comparison site) extends as jersey sponsor of the Hornets (2020-2023)

LendingTree, an online loan and insurance comparison site based in Charlotte (North Carolina, USA) has extended as a jersey sponsor of the city's NBA franchise, the Charlotte Hornets, according to the National Basketball Association on 09/01/2020. The contract will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172593
• Published on 17/01/20 at 09:30
©  D.R.
eSports: Kia (car manufacturer), official partner of League of Legends European Championship 2020

Kia Motors, a South Korean car manufacturer, will continue as an official partner of the League of Legends European Championship (LEC), which kicks off in Berlin (GER) on 24/01/2020, according to Riot Games, organiser of the competition, on 14/01/2020. Kia entered the world of eSports for the…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 172721
• Published on 16/01/20 at 18:00
©  FC Barcelona
Twitter: Top 100 European football clubs with the most followers (January 2020)

With over 57.5 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/01/2020. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 172245
• Published on 16/01/20 at 17:30
©  LaLiga
United Kingdom/Ireland: LaLiga TV available via Virgin Media's pay-TV offer from 16/01/2020

LaLigaTV, an English-language channel streaming 24/7 with all LaLiga Santander matches, will be available in the United Kingdom and Ireland via Virgin TV Go, Virgin Media's pay-TV offer, from 16/01/2010, according to the telecommunications operator on 15/01/2020. Subscription to Premier Sports…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities, …
• Article # 172722
• Published on 16/01/20 at 17:00
©  Everton FC
Everton FC: USM Holdings (RUS) acquires option to name the club's future stadium for €35m

The Russian group USM Holdings (mining and metal company) has acquired an option for the naming rights of the future Everton FC (Premier League) stadium for £30m (€35.05m as of 14/01/2020), announced the club on 14/01/2020. With a capacity of 52,000 (with the possibility of reaching 62,000 at a…
Domain(s): Clubs
• Category(ies): Finance, Sponsors - Partners, Stadiums
• Article # 172718
• Published on 16/01/20 at 16:15
©  Puma
Eredivisie: Puma succeeds Umbro as equipment supplier of PSV Eindhoven from 2020-21

Puma will become the official equipment supplier of PSV Eindhoven (Eredivisie) from 2020-21 as part of a long-term agreement, according to the German brand on 14/01/2020. Puma succeeds Umbro, PSV's equipment supplier since 2015-16, whose contract will expire at the end of 2019-20. Nike was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 172675
• Published on 16/01/20 at 15:35
©  D.R.
Sporting goods: annual growth rate of 7% (2017-2023) predicted value of $627bn in 2023 (Capitalmind)

The sporting goods market had a market value of $471bn in 2018 (€411bn as of 31/12/2018) and is expected to reach $627bn in 2023, with a 2017-2023 annual growth rate of 7%, according to Capitalmind, a European financial advisory firm, in its Sporting Goods Brands - Sector Report published in…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 172670
• Published on 16/01/20 at 15:00
©  Getafe CF
LaLiga Santander: Tecnocasa (real estate) extends as main shirt sponsor of Getafe CF (2020-2022)

Tecnocasa, an Italian network of real estate agencies, has extended as the main shirt sponsor of Getafe CF (LaLiga Santander) for two additional seasons, until the end of the 2021-22 season, according to the club on 15/01/2020. Tecnocasa has the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172673
• Published on 16/01/20 at 14:15
©  LaLiga
Deloitte Football Money League 2020: Barça, PSG and Real Madrid top in terms of commercial revenue

FC Barcelona (LaLiga Santander) is the club that generated the most commercial revenue (sponsorship, merchandising, stadium visits and other commercial operations) in 2018-19, with a total of €383.5m, according to figures from the Football Money League 2020, published by the British branch of the…
Domain(s): Clubs
• Category(ies): Finance, Merchandising - Licensing, Sponsors - Partners
• Article # 172617
• Published on 16/01/20 at 13:15